Lori Clapper
Albion,PA
Summary
Results-driven Email Copywriter with 10+ years of experience crafting high-performing, audience-focused messaging across email, digital, and broadcast platforms. Proven success writing newsletters, promotional campaigns, donor appeals, and lifecycle communications that drive opens, clicks, and engagement. Highly collaborative and detail-oriented, with hands-on experience leveraging ChatGPT and AI tools for ideation, drafting, subject-line testing, and efficiency—while ensuring final copy is polished, brand-compliant, and conversion-focused. =
Overview
18
18
years of professional experience
Work History
Program Director & Morning Show Co-Host
WCTL Radio
Waterford, PA
01.2014 - Current
- Write and edit high-volume email campaigns, including newsletters, promotional blasts, fundraising appeals, and event sequences supporting station growth and listener engagement.
- Develop subject lines, CTAs, and copy variations to improve open rates and response, contributing to sustained audience and donor growth.
- Serve as brand voice guardian, ensuring all email and digital communications remain consistent, mission-aligned, and audience-appropriate.
- Collaborate cross-functionally with designers, on-air talent, leadership, and external partners to align copy with campaign strategy and visual execution.
- Utilize ChatGPT and AI tools to brainstorm subject lines, generate first drafts, refine tone, and increase writing efficiency while maintaining editorial standards.
- Proofread and QA all outgoing copy for clarity, grammar, accuracy, and brand compliance across email and digital platforms.
- Manage multiple concurrent campaigns and deadlines in a fast-paced environment, adapting quickly to performance insights and feedback.
- Contributed to audience growth that increased market share from 1.7 to 4.5 (Nielsen) through cohesive content and messaging strategies.
Director of Public Relations
SkyRocket Group
Erie, PA
01.2013 - 01.2014
- Wrote and optimized email, blog, and digital marketing copy for B2B technology clients as part of integrated inbound campaigns.
- Partnered with strategists and designers to ensure messaging aligned with brand voice, campaign goals, and visual layouts.
- Reviewed and edited copy from internal and outsourced writers, maintaining consistency, quality, and tone across deliverables.
- Used performance data and engagement metrics to refine messaging and improve campaign effectiveness.
Web Editor
VertMarkets – Life Sciences Division
Erie, PA
01.2008 - 01.2013
- Produced and edited large-scale e-newsletters reaching 40,000+ subscribers in regulated industries.
- Increased click-through rates by 100%+ through strategic content selection, audience-focused copy, and clear calls-to-action.
- Collaborated with internal teams to meet tight deadlines and maintain high production volume across multiple publications.
- Ensured accuracy, clarity, and consistency in all email and digital content.
Education
Bachelor of Science - Communications Media
Indiana University of Pennsylvania
Skills
- Email Copywriting
- Campaign Strategy
- Newsletters
- Promotional Emails
- Lifecycle Emails
- Subject Lines Optimization
- Preview Text Optimization
- A/B Testing
- Copy Variations
- Brand Voice Development
- Brand Stewardship
- AI-Assisted Writing
- Proofreading
- Quality Assurance
- Cross-Functional Collaboration
- High-Volume Production
Timeline
Program Director & Morning Show Co-Host
WCTL Radio
01.2014 - Current
Director of Public Relations
SkyRocket Group
01.2013 - 01.2014
Web Editor
VertMarkets – Life Sciences Division
01.2008 - 01.2013
Bachelor of Science - Communications Media
Indiana University of Pennsylvania