Lori DeJesu
New York,NY
Summary
Enterprise Account Executive Professional nationally recognized in the B2B, B2C and B2B2C space. Proven track record of achieving maximum results and client satisfaction in lead generation, sales, management, and customer service. Top performer, consistently exceeding profit, sales volume and bonus quotas, and effectively leading teams in a high-pressure sales environment.
Overview
17
17
years of professional experience
Work History
Independent Contractor Account Executive
Razzle Dazzle Graphics
New York
02.2021 - Current
- Consult clients on print graphics materials and exhibit manuals
- Develop new accounts and identified new buyers for advertising through indoor and outdoor communications.
Regional Account Executive
Corporate Wellness, 24 Fitness
New York, New Jersey
06.2015 - 06.2020
- Mid-Atlantic
- Developed new business partners with Fortune 500 companies to customize and implement corporate wellness programs for their employees nationwide
- Originated and executed solution-based sales strategies to drive new Enterprise client acquisition; overseeing sales funnel expansion; proposal and pitch development to contract signing
- Designed sales targets and KPIs, routinely exceeding goals month over month
- Guided new clients through program onboarding to integrate with Benefits offerings with Director/C-level HR
- Partnered with CRM teams /systems to disseminate outbound communications, lead generation and deal status
- Aided with team coaching and training for Club Sales Teams
- Recognized as top 3 performer in the nation for accounts opened, sponsorship dollars, and membership units exceeding quotas while continuing to grow new business year over year.
Corporate Account Executive
Town Sports International
New York
06.2009 - 06.2015
- Devised and sold customized Corporate Wellness Programs and Health/Fitness oriented packages increasingly generating revenue year over year in NY, NJ, DC, MA and PA markets
- Negotiated contract terms/prices with Director/C-level decision makers
- Oversaw the program implementation
- Responsible for developing new accounts from SMB to Enterprise through prospecting/networking
- Consistently achieved over 100% of total monthly goal up to 163%.
Global Account Executive
Hearst Corporation
New York
02.2009 - 06.2009
- Recommended and sold ad pages for determined territory by selling advertising/sponsorship
- Conferred with Group Publisher and other publication staff to develop growth opportunities
- Consistently recognized for maximizing sales growth in both new and existing accounts.
Regional Manager
Ziff Davis
New York
04.2007 - 06.2008
- Sold integrated media solutions directly to C-level decision makers and ad agencies: run of book, online, custom publishing, e-Seminars, custom and branded events, e-Newsetters and digital lead generation vehicles
- Portfolio included E-Week, Baseline, CIO Insight print and online advertising
- Responsible for monthly, quarterly, and annual budgets ($1,975,000annually)
- Exceeded monthly revenue goals by 100% per month.
Account Executive
Tradeshow Graphics
New York
11.2005 - 04.2007
- Counseled clients on trade-show materials and exhibit manuals
- Generated new accounts and improved relationships to identify new buyers for advertising through indoor and outdoor communications
- Accelerated monthly revenue goals by 100% per month.
Corporate Account Executive and Sales Manager
Equinox Fitness
New York
11.2003 - 11.2005
- Initiated and delivered high-end presentations to C-level executives on the importance of health and fitness awareness in the workplace
- Optimized marketing strategies and cultivated untapped relationships with area businesses to increase company revenue
- Achieved over 100% of budgeted sales goals and bonuses for generating new accounts each month
- Elevated team productivity and performance using improved training and motivational strategies.
Education
Bachelor of Arts -
State University of New York
Master of Arts -
City University of New York At John Jay College of Criminal Justice
Health Coach Certification - undefined
Institute of Integrative Nutrition
Fitness Nutritional Coach Certification -
National Exercise & Sports Trainers Association
Skills
- Time Management
- Social Perceptiveness
- Leadership
- Analytical thinking
- Salesforce/CRM software
- LinkedIn Navigator
- Written/oral communication
- Microsoft Suite
- Contract negotiation
- Forecast preparation
Timeline
Independent Contractor Account Executive
Razzle Dazzle Graphics
02.2021 - Current
Regional Account Executive
Corporate Wellness, 24 Fitness
06.2015 - 06.2020
Corporate Account Executive
Town Sports International
06.2009 - 06.2015
Global Account Executive
Hearst Corporation
02.2009 - 06.2009
Regional Manager
Ziff Davis
04.2007 - 06.2008
Account Executive
Tradeshow Graphics
11.2005 - 04.2007
Corporate Account Executive and Sales Manager
Equinox Fitness
11.2003 - 11.2005
Bachelor of Arts -
State University of New York
Master of Arts -
City University of New York At John Jay College of Criminal Justice
Health Coach Certification - undefined
Institute of Integrative Nutrition
Fitness Nutritional Coach Certification -
National Exercise & Sports Trainers Association