Lori Dodge

• Manage marketing initiatives to increase product visibility and market performance.
• Develop and implement strategies to optimize product performance across all phases of product lifecycle, from launch to distribution.
• Work with OEM's to phase out existing inventory in field
• Communicate with engineering teams on defining product features and managing tradeoffs involving features, schedule and lifecycle.
• Develop and execute go-to-market plans and facilitate internal organizational readiness.
• Collect requirements from end-customers and business partners for product upgrades, added features and product value proposition.
• Plan new product external launch and release while managing cross-functional implementation of plan.
• Coordinate with Operations team to prioritize production and fulfillment of orders.

Collaborate with company departments to develop new strategies to capitalize on emerging customer and market trends. Devise effective marketing, sales and other promotional initiatives. Develop and implement favorable pricing structures balancing firm objectives against customer targets. Devised situational assessment to create and execute business plans supporting achievement of established quotas. Complete monthly and yearly reports to support executive decision making.

Establish relationships with key decision-makers within customer's organization to promote growth and retention. Represent company and promote products at conferences and trade association meetings. Review sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions. Conduct Quarterly Business Reviews.

Built channel marketing plans and programs with defined KPI and goals to meet pipeline and lead targets. Identified success measurements and documented performance metrics for channel marketing activities and campaigns with cross-functional teammates. Planned and executed events to enhance long-lasting relationships with consumers and channel partners. Created and implemented new business opportunities by utilizing strategic networking strategies. Engaged in product training, demonstrations, and consumer awareness initiatives to raise awareness and revenues.

Managed accounts to retain existing relationships and grow share of business. Resolved problems with high-profile customers to maintain relationships and increase return customer base. Identified opportunities of cross-selling of additional products and services through relationship-building and acquired understanding of customer business needs.

Managed new business development by building and maintaining customer relationships and identifying needs and challenges. Enhanced success of advertising strategies by boosting engagement through social media and other digital marketing approaches. Lead all aspects of sales process, new business development, qualifying prospects, needs assessments, proposals, contracts, client development and account management.

Built marketing campaigns through both print and digital, continually introducing evolving marketing solutions; positioning clients to increase revenue by enhancing online presence to take advantage of dynamic conditions and unique platforms. Obtained pricing deals, negotiated contracts and solidified beneficial agreements. Improved account management by predicting potential competitive threats and outlining proactive solutions.

Prospected new clientele through networking, cold calling, canvassing and referrals. Identified client business needs by gaining understanding of goals, objectives, and processes. Managed sales cycle from first contact to established customer sale and maintained solid customer base. Strengthened customer relationships with proactive and collaborative approach to managing needs. Reviewed accounts monthly to monitor and track customer satisfaction and complaints. Contacted customers as issues arose to provide prompt resolutions