LORI FREEMAN
Austin
Summary
Accomplished industry and product leader with a proven ability to drive go-to-market strategies, achieving a 59% growth increase. Expertise in nonprofit technology and cross-functional collaboration enhances stakeholder engagement and solution delivery. Experienced General Manager skilled in operations management, strategic planning, and team leadership, with a focus on problem-solving and process improvement. Recognized for excellence in operations and customer care, successfully motivating teams to enhance profitability in competitive environments.
Overview
26
26
years of professional experience
Work History
Global GM, Salesforce for Nonprofits
Salesforce
San Francisco
05.2015 - Current
- Developed the Salesforce.org Nonprofit Cloud industry, solution, and GTM strategy.
- Lead the global team responsible for product marketing, product management, industry solutions, and executive engagement.
- Responsible for the end to end product life cycle. Including market needs, product vision and strategy, roadmap creation and communication, release planning, requirements gathering, functional specification, all the way through to customer enablement and success.
- Work closely with other Salesforce.com and Salesforce.org product and consulting partner stakeholders, including providing guidance and direction for achieving our vision.
- Building the best product management team on the planet by hiring, retaining and grooming product management leaders on our team
DIRECTOR PRODUCT MARKETING, NONPROFIT
SALESFORCE.ORG
San Francisco
03.2014 - 05.2015
- Increased Salesforce.org Nonprofit overall marketing pipeline by +61% year over year and event pipeline by +323% year over year growth
- Developed a global nonprofit industry marketing plan for Salesforce.org that exceeded every benchmark by double digits
- Delivered launch plan that included overall content, demand generation and product marketing positioning for the first official Salesforce.org products
- Developed product positioning and go to market plan to launch the Salesforce1 for Nonprofits portfolio
- Delivered market program, campaign and enablement plans that increased YoY revenue more than 100%
VICE PRESIDENT, MARKETING
TRAPIT
Austin
07.2013 - 03.2014
- Developed and executed go-to-market strategies and tactical plans to establish Trapit product portfolio
- Worked closely with product development, sales, and other senior executives to create demand for the product and strengthen Trapit brand awareness and position in the market
- Mapped content strategy that supported and extended marketing initiatives across all marketing channels including social media
- Developed benchmark criteria to measure the efficiency and effectiveness of all marketing programs
- Increased web traffic by 58% and doubled social following on LinkedIn and Twitter driving a 689% increase in leads
GROUP MANAGER, PRODUCT MANAGEMENT LUMINATE CRM & DIRECT RESPONSE
BLACKBAUD (FORMERLY CONVIO)
Austin
09.2010 - 06.2013
- Launched Luminate CRM product offering for Convio
- Managed team of product managers responsible for the direct response product portfolio and Salesforce Luminate solutions
- Developed product strategy and detailed roadmaps to solidify business case for product investments
- Developed differentiated product positioning statements and messaging for sales enablement leading to successful demand generation, awareness, and execution
- Established and nurtured key partner, prospect and customer relationships to bring the right product to market
- Awarded Blackbaud Directors Semi-Annual Innovation Award
MANAGER, PRODUCT MANAGEMENT SAGE FUNDRAISING
SAGE SOFTWARE
Austin
01.2006 - 08.2010
- Responsible for P&L for portfolio of 5 fundraising products
- Established go-to-market plans and positioning to launch product releases and enable sales and marketing efforts
- Launched online fundraising product reaching over 50 new customers in the first 6 months
- Managed individual contributors who communicated software user requirements, stories, and design to product development team
LEAD IMPLEMENTATION AND TRAINING CONSULTANT
SAGE SOFTWARE
Austin
01.2003 - 12.2005
- Prepared project plans and managed client relationships by developing unique professional service plans to accommodate the needs of each organization
- Consulted with organizations to implement new fundraising/CRM systems by mapping software use cases and business processes
- Provided product training to customers and internal Sage staff
LEARNING AND DEVELOPMENT COORDINATOR
AMERICAN CANCER SOCIETY
Austin
08.1999 - 12.2002
- Managed a team of subject matter experts and project assistants providing performance reviews, feedback, and coaching
- Managed and evaluated the delivery of over 25 unique training programs for over 400 new employees
- Assisted with the design and implementation of the Siebel CRM System for the organization's programs and 29 million donors
- Co-developed and delivered a multiple modality learning and development program that enhanced the professional development and position specific expertise for the National Cancer Information Center (NCIC)
Education
Bachelor of Science - Family Studies and Human Services
Kansas State University, College of Human Ecology
Manhattan, KS12-1998
Skills
- Stakeholder engagement
- Go-to-market strategy
- Verbal and written communication
- Cross-functional collaboration
- Nonprofit technology leadership
- Social enterprise expertise
- Team collaboration
- Market analysis
- Product management
- Revenue growth strategies
- Team leadership
- Strategic planning
Timeline
Global GM, Salesforce for Nonprofits
Salesforce
05.2015 - Current
DIRECTOR PRODUCT MARKETING, NONPROFIT
SALESFORCE.ORG
03.2014 - 05.2015
VICE PRESIDENT, MARKETING
TRAPIT
07.2013 - 03.2014
GROUP MANAGER, PRODUCT MANAGEMENT LUMINATE CRM & DIRECT RESPONSE
BLACKBAUD (FORMERLY CONVIO)
09.2010 - 06.2013
MANAGER, PRODUCT MANAGEMENT SAGE FUNDRAISING
SAGE SOFTWARE
01.2006 - 08.2010
LEAD IMPLEMENTATION AND TRAINING CONSULTANT
SAGE SOFTWARE
01.2003 - 12.2005
LEARNING AND DEVELOPMENT COORDINATOR
AMERICAN CANCER SOCIETY
08.1999 - 12.2002
Bachelor of Science - Family Studies and Human Services
Kansas State University, College of Human Ecology
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