Lori Gettelfinger

Led the global marketing communications strategy and team for DuPont(tm) Tyvek(r). Managing a team of marketing communications and digital marketing professionals in Europe, NA, LA, and AP to develop integrated communications strategies to support marketing objectives in key market segments of Tyvek(r) - Protective Apparel, Medical Packaging, Industrial Packaging, Graphics and New Business. Focused on maximizing our effectiveness with the right mix of digital and offline communications tactics to increase the brand preference and lead generation for Tyvek(r) applications globally.

Led the digital marketing strategy and execution for DuPont Protection Technologies (a $2 Billion division of DuPont), globally. Managed a team of digital marketing professionals in Europe, NA and LA to develop enhanced digital marketing strategies to support business growth objectives. Developed new digital marketing assets for Tyvek(r), Kevlar(r) and Nomex(r), including websites, social media, and learning management systems across a wide range of market segments - Personal Protection, Medical Packaging, Automotive, Graphics and Composites. Helped support the launch of the new Kevlar(r) brand identity - Dare Bigger(tm) with the launch of all digital activation including social media channels. Supported the digital activation of the Kevlar(r) sponsorship of the XGames to maximize our brand exposure and preference across all market segments.

Led the global development of DuPont Worker Safety University(sm), an on-line learning management system. This system has become an integral part of our business process for training with our DuPont sales team as well as our value chain partners. This learning management system was implemented in Europe, North America, South America, and APEJ across several market segments.

Coordinated the global nonwoven wipes business for DuPont and led an effort to develop a consistent brand experience globally. Launched a global website and led the business team to achieve 20% growth globally.

Developed and implemented marketing strategy for the DuPont Medical Fabrics business. Responsible for the launch of Suprel(r) medical fabric for surgical gowns and drapes, in the U.S., Europe and Japan.

Coordinated all marketing activities - branding, promotional activities, tradeshows, continuing education and downstream marketing. Established and trained a downstream sales team with 5 regional managers focused on education and gaining specification at GPOs and IDNs across the U.S.

Led the marketing efforts for Tyvek(r) medical packaging in North America including all promotional activities - advertising, website activities, newsletter and tradeshows. I managed our direct account relationships and downstream accounts at the Medical Device Manufacturer and hospital level. Led an industry coalition focused on minimizing the impact of medical waste on the environment.

Led marketing efforts for Tyvek(r) Graphics and Industrial Packaging markets in North America.