Summary
Overview
Work History
Education
Skills
Timeline
Generic

Lori Goodwine

Las Vegas,NV

Summary

Dynamic individual with hands-on experience in Wine and spirits and talent for navigating challenges. Brings strong problem-solving skills and a proactive approach to new tasks. Known for adaptability, creativity, and a results-oriented mindset. Committed to making meaningful contributions and advancing organizational goals.

Upbeat, creative thinker with a knack for developing compelling brand narratives. Possesses a deep understanding of market analysis and consumer behavior, alongside skills in digital marketing and content creation. Ready to drive impactful brand strategies that resonate with target audiences.

Overview

7
7
years of professional experience

Work History

Beverage Brand Activator

HSP Brands
04.2018 - Current
  • Manages approximately 3- 5 wine and spirit brands during demo events.
  • Self-motivated, with a strong sense of personal responsibility.
  • Excellent communication skills, both verbal and written.
  • Skilled at working independently and collaboratively in a team environment.
  • Proven ability to learn quickly and adapt to new situations.
  • Engages shoppers in the physical retail store and creates an in-store experiences that convert products to sales.
  • Works well in a team setting, providing support and guidance.
  • Works flexible hours across night, weekend, and holiday shifts.

Public Relations and Brand Strategist

LGPR Consulting
11.2018 - Current
  • Influenced positive changes within company culture by integrating core brand values into employee engagement initiatives.
  • Streamlined internal processes for improved efficiency, leading to more effective branding initiatives.
  • Managed cross-functional teams to ensure timely completion of projects, contributing to overall brand consistency and effectiveness.
  • Enhanced customer loyalty through targeted communication campaigns and personalized content creation.
  • Established strong relationships with key stakeholders, ensuring collaboration on joint projects and overall brand success.
  • Overhauled outdated branding materials with a fresh design approach, boosting company image and attracting new customers.
  • Developed and executed successful product launches, resulting in increased sales and market share growth.
  • Collaborated with creative teams on designing visually appealing marketing collateral that aligned with the brand''s vision and tone of voice.
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Created customized marketing materials to increase product awareness.
  • Spearheaded rebranding efforts that resulted in a revitalized brand identity resonating with both existing customers and new prospects alike.

Education

Associate of Arts - Public Affairs

Community College of The Air Force
Montgomery, AL

Skills

  • Multicultural marketing

  • Mobile marketing

  • Creative direction

  • Website management

  • Internal communications

  • Product positioning

  • Content strategy

  • Advertising campaigns

  • Press release writing

  • Promotional planning

  • Media planning

  • Cause marketing

  • Integrated marketing communications

  • Budget planning

  • Customer service

  • Willing to learn

Timeline

Public Relations and Brand Strategist

LGPR Consulting
11.2018 - Current

Beverage Brand Activator

HSP Brands
04.2018 - Current

Associate of Arts - Public Affairs

Community College of The Air Force

Similar Profiles

CREATE PROFILE
Lori Goodwine