Summary
Overview
Work History
Education
Skills
Timeline
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Lori Greenberg

Boca Raton

Summary

Dynamic and results-oriented medical sales professional with over 25 years of experience driving revenue growth in pharmaceutical, biotechnology, and medical device sectors. Adept at building strategic relationships with healthcare providers, including OBGYNs, gastroenterologists, and endocrinologists. Proven track record of exceeding sales targets, earning multiple President's Club awards, and leading national sales initiatives. Known for exceptional communication, market expansion, and a competitive, team-oriented approach.

Overview

28
28
years of professional experience

Work History

Senior Account Manager

CBR by CooperSurgical
09.2018 - Current
  • Lead sales efforts for Endosee Advance in-office hysteroscopy and CooperSurgical's GYN product portfolio, targeting OBGYNs, reproductive endocrinologists, and women's health professionals.
  • Drive market share growth for newborn stem cell services through education and relationship-building with OBGYNs, midwives, and labor & delivery hospitals.
  • - Currently, leads the nation in both business units
  • - Achieved 20-24% YOY territory growth since 2018, consistently surpassing revenue targets.
  • - Earned 4x President's Club Awards (2019, 2020, 2022, 2023) for top-tier performance.
  • - Secured highest repeat client rate nationally, strengthening long-term partnerships.

Womens Health Specialty Representative

Sebela Pharmaceuticals
03.2016 - 05.2018

*Developed and nurtured relationships with Ob/gyn's and Gastroenterologist to launch Brisdelle.

* Ranked top 10% of national sales force

* President Club winner in 2017

* Appointed to Field Advisory Board

* Ran National Convention Team for strategic leadership

GI Specialty Representative

Concordia Healthcare
04.2013 - 03.2016
  • ~ Top 5% of Nation for Donnatal
  • ~ Increased Donnatal revenue from $20,760.00 to $75,855.00 a month
  • ~ Quickly developed disease state and product knowledge to create immediate impact on territory
  • ~ Established relationships with key Gastroenterologist, Oncologists, Urologists and Primary Care Physicians leading to impactful immediate growth of Donnatal
  • ~ Developed routing and business plan to maximize sales in territory
  • ~ Effectively leveraged office relationships to ensure scripts got filled

Women's Health Specialty Rep

Women's Choice Healthcare
04.2010 - 03.2013
  • ~ Ranked within the top 10% of company out of 73 reps.
  • ~ Recognized by Regional Sales Director for Exceptional Sales Leadership
  • ~ Promoted Nestabs DHA, Ironspan and Procort to high prescribing OB/GYN's and Gynecologist's to increase scripts by delivering features and benefits to them
  • ~ Educated RN's, MA's and staff on competitive information and keep them informed about rebates, promotional items and insurance coverage changes
  • ~ Worked closely with Product Management and Marketing team to provide field input

Homehealthcare Sales Representative

Southeast Homecare
06.2006 - 04.2010
  • ~ Marketed Southeast Healthcare's services to Physicians in the Tri-County Area
  • ~ Averaged over 60 new Medicare referrals per month
  • ~ Was recognized by Corporate for Outstanding Contributions for Business Growth
  • ~ Reported to Physicians daily on how their patients were progressing with Southeast Home Health care treatment
  • ~ Generated 100 percent of referrals through my Relationships with Doctors that I have cultivated throughout the years

Endocrine Specialty Representative

King Pharmaceutical's
07.1997 - 07.2005
  • ~ Was part of the initial launch of selling Levoxyl for Hypothyroidism to High prescribing Endocrinologist's in Broward/ Palm Beach County
  • ~ Promoted Altair and Sonata to Cardiologist's, Primary Care and Psychiatrists
  • ~ Consistently was ranked Top Sales Rep in percentage and dollar growth in Region
  • ~ Earned numerous awards for various Sales Achievements
  • ~ Was part of the Nationwide Marketing Committee
  • ~ Trained new hires in my district

Education

Marketing -

Northeastern University
Boston, MA
05.1994

Skills

  • Strategic territory planning
  • Market Analysis
  • Strong Customer Relationships
  • Compelling presentation delivery
  • Market product awareness
  • Client-centric selling
  • Time Management
  • Resilience and Adaptability

Timeline

Senior Account Manager

CBR by CooperSurgical
09.2018 - Current

Womens Health Specialty Representative

Sebela Pharmaceuticals
03.2016 - 05.2018

GI Specialty Representative

Concordia Healthcare
04.2013 - 03.2016

Women's Health Specialty Rep

Women's Choice Healthcare
04.2010 - 03.2013

Homehealthcare Sales Representative

Southeast Homecare
06.2006 - 04.2010

Endocrine Specialty Representative

King Pharmaceutical's
07.1997 - 07.2005

Marketing -

Northeastern University
Lori Greenberg