Hi, I’m
Lori Haddan
The Dalles,OR
Summary
Dynamic Brand & Partnership Marketing Professional with demonstrated ability in creating integrated marketing programs that drive growth and enhance brand visibility. Expertise in forging innovative partnerships and leading collaborative efforts across top consumer brands, resulting in impactful, brand-aligned campaigns. Recognized for shaping and nurturing cultural momentum through storytelling that captivates target audiences.
Overview
9
years of professional experience
Work History
TrovaTripPortland, OR
Affiliate and Partnership Manager
01.2024 - 09.2024
Job overview
- Spearheaded the development and launch of a net-new affiliate program and revitalized the existing host referral program for a travel-tech startup, focusing on driving aggressive inbound lead goals and scalable marketing tactics.
- Achieved a 300% month-over-month increase in acquisition by revising the existing Referral Program.
- Managed the RFP process, successfully negotiated with, integrated, and onboarded a new affiliate network, and launched a new partner program.
- Collaborated cross-functionally with sales, finance, engineering, and analytics teams to ensure operational efficiency and alignment with overall business objectives.
- Developed and delivered onboarding materials and marketing content to partners.
- Consulted leadership to strategically scale partnership programs and manage expectations.
Leesa Sleep/3Z BrandsPortland, OR
Growth Marketing Manager
12.2022 - 12.2023
Job overview
- Managed the day-to-day operations of affiliate marketing programs and various performance marketing and out-of-home channels.
- Seamlessly migrated program in-house from agency management.
- Proficiently utilized the Impact platform for partner management, tracking, and contract generation.
- Communicated promotions and content calendars to all partners.
- Managed relationships with CLO, creator licensing programs, mass-media partners, podcasts, connected TV, and executed ad hoc campaigns.
- Negotiated and secured paid placements and commission rates, and consistently tracked, analyzed, optimized, and reported on performance.
- Assisted in managing the entire growth marketing budget across affiliate, paid social, display, SEM, podcast, connected tv and direct mail.
KEEN FootwearPortland, OR
Senior Strategic Partnership Specialist
03.2021 - 11.2022
Job overview
- Managed the KEEN US and Canada Affiliate programs (+55% YoY) and the KEEN Pro Site program (+33% YoY).
- Migrated the entire affiliate program from Avantlink to Awin and consulted European team on launch of global program.
- Owned the marketing calendar for the KEEN Pro Site program.
- Managed a highly engaged 3500 member Pro Program.
- Developed additional ecommerce partners, including card-linking programs and influencer sites.
- Collaborated with Brand Marketing, Social, Wholesale, Marketplace, and Analytics teams to support and drive incremental channel growth.
Ledlenser USAPortland, OR
ECommerce Manager
12.2019 - 03.2021
Job overview
- Launched and managed the Ledlenser USA and Canada affiliate program.
- Oversaw PR efforts resulting in meaningful media and brand partnerships.
- Managed all wholesale accounts, including sales and marketing support.
KEEN FootwearPortland, OR
Senior Digital Marketing Channel Specialist
04.2018 - 10.2019
Job overview
- Responsible for providing timelines, communication, and deliverables for various marketing & advertising campaigns for key digital partners.
- Developed go-to-market calendars and a new Amazon A+ content template and brand store.
- Strategically planned and executed all digital wholesale marketing campaigns (email, social media, display).
- Managed substantial MDF budget and optimized spend based on insights, resulting in 20% YoY growth in the Amazon marketplace.
Fuerst Group/ Chrome IndustriesPortland, OR
Ecommerce Digital Marketing Specialist/Affiliate Manager
11.2015 - 04.2018
Job overview
- Pioneered and managed successful affiliate programs for KEEN Footwear and Chrome Industries.
- Strategized, executed, and reported on email marketing efforts for both brands resulting in 30% YoY performance growth of email channel.
- Worked with all departments to plan and implement cohesive promotional calendars.
Education
Affiverse AMPPRemote
Affiliate Management Performance Program
01-2022
Portland State UniversityPortland, OR
Bachelor of Arts from Arts and Letters
Portland State UniversityPortland, OR
Digital Marketing Strategy Certificate Program from Digital Strategies, Social Media Marketing, Google Analytics and SEO
Skills
- Campaign Development & Execution
- Partnership Marketing & Management
- Email Marketing - Bronto, Klaviyo, Hubspot, Mailchimp
- Digital Marketing Strategy
- Data Analysis & Reporting - Google Analytics, Looker
- Cross-Functional Collaboration
- Budget Management
- Marketing Technology - Semrush, Hubspot, Salesforce
- Brand Messaging & Unified, consistent experience
- Affiliate marketing
- Partnership development
- Contract negotiation
- Program management
- Cross-functional collaboration
- Budget management
- Lead generation
- Data-driven decision making
- Project management
- Strategic planning
- Market research
- Effective communication
- Team collaboration
- Problem-solving abilities
Timeline
Affiliate and Partnership Manager
TrovaTrip
01.2024 - 09.2024
Growth Marketing Manager
Leesa Sleep/3Z Brands
12.2022 - 12.2023
Senior Strategic Partnership Specialist
KEEN Footwear
03.2021 - 11.2022
ECommerce Manager
Ledlenser USA
12.2019 - 03.2021
Senior Digital Marketing Channel Specialist
KEEN Footwear
04.2018 - 10.2019
Ecommerce Digital Marketing Specialist/Affiliate Manager
Fuerst Group/ Chrome Industries
11.2015 - 04.2018
Affiverse AMPP
Affiliate Management Performance Program
Portland State University
Bachelor of Arts from Arts and Letters
Portland State University
Digital Marketing Strategy Certificate Program from Digital Strategies, Social Media Marketing, Google Analytics and SEO
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