Lori James
Laurel,MD
Summary
I am a seasoned marketing professional with outstanding communication skills. Adept at planning and organizing projects or events while maximizing sales and client value. I provide quality service, exceeding client expectations.
Certified as a Pilates Instructor, I am adept at teaching a range of fitness classes to students of all skill levels. Proficient in class management, documentation and safety. Bringing over 5 years of experience along with advanced marketing and sales understanding to help promote the business to customers.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Principal/Marketing Specialist
MOJO Media
08.2019 - Current
- From concept to completion, develop media marketing to creatively promote events, individuals, businesses, products and services
- Generate street buzz for the strategic sale of goods and services
- Organize and manage events, both for profit and non profit including identifying locations, developing budgets, acquiring permits, securing financial support and products for display and promotional giveaways
- Book hotel/travel accommodations, negotiate contracts and rider agreements for various artists
- Develop marketing strategies; and maintain a leads database with promotion / sponsor status
- Brand Ambassadorships, marketing services, photography, graphics, web design, video production, promotion and marketing.
- Created persuasive sales presentations that effectively showcased product benefits, driving revenue growth.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Identified appropriate marketing channels and target customers for campaigns.
Certified Pilates Instructor
Club Pilates Franchise LLC
05.2022 - Current
- Assisted clients in achieving their personal fitness goals by providing ongoing encouragement and support throughout their journey.
- Reduced risk of injury for clients with proper instruction on correct form and technique during workouts.
- Provided exceptional customer service both before and after sessions, addressing any concerns or inquiries promptly and professionally.
- Expanded the studio''s offerings with the introduction of specialized workshops focusing on specific areas of Pilates practice.
- Promoted overall wellness by incorporating mindfulness practices into traditional Pilates routines.
- Enhanced client flexibility by developing customized Pilates routines tailored to individual needs.
- Implemented innovative teaching methods to accommodate diverse learning styles and fitness levels.
- Increased studio revenue by consistently upselling additional class packages and private sessions.
Studio Manager
Club Pilates
03.2020 - 05.2022
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
- Maintained professional, organized, and safe environment for employees and patrons.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Controlled costs to keep business operating within budget and increase profits.
- Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
- Developed and implemented strategies to increase sales and profitability.
- Established a positive work environment, fostering collaboration among staff members to improve productivity and creativity.
- Coordinated daily studio operations, including scheduling, staff management and customer service.
- Strengthened relationships with external partners such as vendors or suppliers, promoting collaboration opportunities that ultimately benefited both parties involved.
Marketing Specialist
Productions Plus-The Talent Shop
01.2014 - 02.2020
- Providing contract brand representation & marketing services for major clients including Coravin, Nespresso, Google, Braun and DeLonghi
- Demonstrate products and explain the benefits and functions of the products to increase/encourage sales and provide customer engagement
- Train staff and employees at retail stores and other business establishments on correct product use and proper customer instruction
- Provide support to retail partners and brand clients.
- Elevated brand reputation through the development of compelling public relations strategies and media outreach efforts.
- Developed strategic partnerships with key industry influencers to expand brand reach.
- Refined product positioning based on customer feedback, resulting in increased sales conversions.
Assistant Manager (Specialist)
Trader Joe's
05.2004 - 10.2013
- Promote store brand through direct customer engagement, coordinating food tasting events and developing relationships through participation in community events
- Coordinated employee development programs and training of 45+ new employees
- Oversee day-to-day store operations including: product inventory and vendors & buyer relations
- Store keeping, Cash handling, Store maintenance, Product stocking, Shipping and receiving store orders
- Order writing for perishable and non perishable products.
- Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service.
- Assisted in recruiting, interviewing, hiring, and onboarding of new employees to maintain adequate staffing levels.
- Mentored team members to enhance professional development and accountability in workplace.
- Promoted teamwork within the workplace by encouraging collaboration among staff members on various projectstasks.
- Increased sales through effective merchandising strategies and targeted promotions.
Graphics Manager
Home Buyers Journal
01.2005 - 01.2006
- Managed production department of eight, bi-monthly, four-color real estate publications
- Responsibilities included coordination of advertising, inserts and covers; project planning; workflow management; quality control; pre-press troubleshooting and color correction
- Consult with clients to evaluate individual project needs, and review printed material to ensure quality control.
Promotions & Event Manager
Cool J Presents
01.2000 - 01.2004
- Promoted and advertised events, artists, businesses, products and services; and, generated a buzz for the strategic sale of goods and services of each
- Planned and managed events, car show, concerts and non profit events; duties included identifying event locations, developing budgets, acquiring permits, securing financial support and products for display and promotional giveaways
- Booked accommodations and negotiated contracts and rider agreements for various artists
- Developed marketing strategies; and, maintained a leads database with promotion / sponsor status
- Worked with outside vendors and corporate marketing to ensure successful participation in promotional functions
- Clients included US Army, Marines, Dollar Smart Money Centers, Mothers Wax and Lowrider Magazine and Black Entertainment Television.
Education
Instructer Certification - Pilates
Club Pilates Teacher Training
Silver Spring, MDWeb Design -
University of California-Santa Barbara
Santa Barbara, CA01.2001
Associate of Arts - Broadcast Communications
Oxnard College
Oxnard, CA01.2001
Bachelor of Arts - Advertising Design
University of Maryland
College Park, MD01.1987
Skills
- Marketing & Promotions
- Proposal & Sponsorship Development
- Video Development & Production
- Business 2 Business Sales: Grocery, Retail & Service
- Project Management
- Art Direction
- Graphic Design
- Illustrator
- Scribus
- Painter
- Sketchbook Express
- InDesign
- Photography
- Aperture
- Photoshop
- Premiere Elements
- Acrobat
- Final Cut Pro
- Macromedia Flash
- Microsoft Office Suite
- FileMaker Pro
- Filming
- Adobe Creative Suite
- Time management
- Office experience
- Event planning
- Microsoft Word
- Sales
- Customer service
- Public Relations
- Branding
- Communication skills
- Marketing
- Product Demos
- Email Marketing
- Video Editing
- Layout Design
- Google Docs (5 years)
Certification
- Web Design Certification (2000 to Present) - University of California-Santa Barbara, CA 2000
- Mastering Adobe Photoshop (October 2000 to Present) - CompuMaster day seminar: 1.2 CEUs or 12 contact hours
- Food Handler Certification
Assessments
- Working with MS Word Documents (Basic), Highly Proficient, April 2019, Basic Word techniques, including the use of tools to format or edit text.
- Logic & Critical Thinking, Highly Proficient, December 2019, Using logic to solve problems.
- Supervisory Skills: Motivating & Assessing Employees, Proficient, November 2020, Motivating others to achieve objectives and identifying improvements or corrective actions
Personal Information
Willing To Relocate: Anywhere
Career Milestones
- Generated $70,000 in funding, product, advertising and sponsorship contributions for inaugural event
- Promoted inaugural music event generating $20,000 added revenue for host restaurant Canyon Club
- Conceptualized copy for print, radio and television advertising for concerts, music festivals, events
- Conceptualized advertising layouts for E.W. Scripps and Home Buyers Journal publications
- Produced sales & marketing presentations for various clients including BET Network
- Provided graphic, photography, posters and electronic press kits for various entertainers & music artists
- Created biographies, press releases, and electronic press kits for independent artists and record labels
- Created corporate identity and promotional material for Kinko's Corporate
- Developed management techniques for group/one-on-one mentoring for Trader Joe's
Awards
- Appreciation Award for Community Contribution - Port Hueneme Harbor District, Port Hueneme, CA (April 2003)
- Appreciation Award for Efficiency Solutions - Central Purchasing, Camarillo, CA (February 1990)
- Appreciation Award - National Institutes of Health (June 2005)
Timeline
Certified Pilates Instructor
Club Pilates Franchise LLC
05.2022 - Current
Studio Manager
Club Pilates
03.2020 - 05.2022
Principal/Marketing Specialist
MOJO Media
08.2019 - Current
Marketing Specialist
Productions Plus-The Talent Shop
01.2014 - 02.2020
Graphics Manager
Home Buyers Journal
01.2005 - 01.2006
Assistant Manager (Specialist)
Trader Joe's
05.2004 - 10.2013
Promotions & Event Manager
Cool J Presents
01.2000 - 01.2004
Instructer Certification - Pilates
Club Pilates Teacher Training
Web Design -
University of California-Santa Barbara
Associate of Arts - Broadcast Communications
Oxnard College
Bachelor of Arts - Advertising Design
University of Maryland