LORI KNIGHT
Arlington,TN
Summary
Highly motivated Content Creator and Digital Marketing Coach with proven track record developing engaging content. Works well independently as well as collaboratively. Adept at managing multiple projects while producing successful outcomes.
Overview
18
18
years of professional experience
Work History
Onboarding /Digital Marketing Coach
ReminderMedia
Remote: King of Prussia, PA
10.2023 - Current
- Boosted client confidence through personalized training sessions and continuous feedback.
- Boosted brand awareness by developing and implementing comprehensive digital marketing campaigns.
- Managed social media platforms for optimal engagement, sharing relevant content that resonated with the target audience.
- Designed visually appealing landing pages that effectively communicated product benefits and increased conversions.
- Utilized predictive analytics tools to forecast future performance trends and make data-driven decisions for campaign optimizations.
- Collaborated with cross-functional teams to ensure consistent branding and messaging across all channels.
- Optimized email marketing efforts through A/B testing, segmentation, and personalized messaging.
- Implemented effective remarketing strategies targeting past website visitors who did not convert during their initial visit.
- Mentored junior team members in digital marketing best practices, strengthening overall team expertise and cohesion.
- Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
- Maintained in-depth understanding of industry practices and trends to best promote products.
- Managed campaigns for various clients that consistently exceeded sales goals.
Owner Operator
Blu Suede Boutique
Arlington, TN
11.2019 - 01.2022
- Managed day-to-day business operations.
- Provided exceptional customer service, addressing issues promptly to ensure customer satisfaction and repeat business.
- Increased customer satisfaction by providing high-quality services and timely communication.
- Managed daily operations for optimal efficiency, streamlining processes to reduce costs.
- Built a loyal customer base by offering exclusive promotions, incentives, and loyalty programs.
- Grew social media following through consistent posting of engaging content, resulting in increased brand visibility and customer engagement.
- Developed strong relationships with suppliers, negotiating favorable terms and securing high-quality products at competitive prices.
- Utilized email marketing campaigns to announce new arrivals, promote sales events, and maintain ongoing communication with customers.
- Enhanced customer satisfaction by providing responsive and personalized customer service through various communication channels.
- Stayed informed about fashion industry trends to ensure that the boutique''s offerings remained relevant.
- Increased online sales by implementing effective marketing strategies and optimizing website design.
- Hosted successful pop-up events and participated in local markets to expand brand reach within the community.
- Managed the day-to-day financials of the online boutique, including budgeting, expense tracking, and revenue projections.
- Streamlined business operations by implementing efficient systems for order processing, shipping, and returns management.
- Cultivated partnerships with influencers and bloggers to drive brand awareness and increase referral traffic to the online boutique.
- Organized seasonal sales events to clear out excess inventory while generating additional revenue streams for the business.
- Evaluated suppliers to maintain cost controls and improve operations.
Territory Account Sales Manager
AmeriGas
TN & MS
04.2018 - 11.2019
- Increase revenue from new and existing customers
- Establish strong relationships with prospective customers through the use of various prospecting and business development techniques
- Develop and execute a sales plan for their specific geographic area in order to maintain a high level of effective sales call activity and increase productivity
- Network with decision-makers in targeted client organizations to lead them to the AmeriGas solution
- Make the appropriate time commitment to build the internal and external client relationships both during normal work hours and special events
- Prepare and present sales proposals to current and prospective customers
- An 'expert' on products and solutions and current on regulatory changes
- Work with area sales manager and vendors to improve ability to use sales tools and sales techniques
- Maintain working knowledge of applications and customer solutions.
Director of Marketing and Client Management
Strategic Management Team
Arlington, TN
03.2017 - 04.2018
- Assist in grant research for clients and our non-profit organization, 'Love In A Big World'
- Organize the materials for grant submission and help write the narratives
- Assist in the bid process for housing authority clients, noting the opening bid amounts and calculating all deducts to ensure all vendors are carefully considered for the project
- Work with the architects and vendors on designs for upcoming projects
- Consulting the housing authorities on best practices making sure they are completely up to date and compliant with current HUD regulations
- Handle website management
- Writing articles for statewide organizations on our services as well as the non-profit's curriculum, instructing how to implement the curriculum and assist in finding the funding to provide curriculum to these housing authorities.
Regional Sales Manager
ePaymentAmerica/ Upserve Partner
Memphis, TN
10.2016 - 03.2017
- Prospect within local organizations
- (City Current and local Chambers) Responsible for maintaining bank relationship with various branch locations throughout Tennessee
- Assist with the training of branch staff for prospecting potential clients
- Keeping the branches stocked with marketing materials and seasonal promotional materials
- Prospecting local restaurants
- Assist with coordinating of schedules for demos of software capabilities of Upserve
- Conduct outbound cold-calling (phone, email, etc.) Managing and training a team located in New York
- Held weekly sales conference calls with sales team
- Responsible for the development of training materials, procedures, best practices, etc.
Account Executive II
YP Marketing Solutions
Memphis, TN
08.2015 - 10.2016
- Secure new clients/business for Yp digital and print advertising
- Marketing products and services within the assigned geographic territory
- Conduct outbound cold-calling (phone, email, etc.) to introduce YP, identify the decision-maker, and then secure the appropriate number of in-person meetings to achieve target new business goals
- Advised customers on how to optimize their revenue through YP marketing/advertising in digital and print media
- Accountable for analysis, planning, and achievement of target outcomes, and adhering to YP standards, system use, and upholding the YP brand
- Follow up on proposals to secure orders
- Enter customer orders into YP ordering systems
- Schedule weekly activities to optimize prospective customer contact
- Work with Account Managers to optimize territory penetration and overall YP performance
- Stayed informed on YP marketing services/products and marketing trends for various industries.
Account Manager
NEXTEK, LLC
Memphis, TN
09.2014 - 04.2015
- Prospect for new customers through aggressive prospecting efforts
- Account management for existing customers
- Develop relationships with and maintain communications with businesses through various mediums
- Identify and qualify sales leads and maintain a strong prospect pipeline to ensure above average quota and revenue goal attainment
- Provide professional and technical advice on business applications to ensure account satisfaction by fulfilling customer needs
- Respond to Request for Proposals (RFPs).
Account Executive
WINDSTREAM
Memphis, TN
01.2014 - 09.2014
- Prospect for new customers in an assigned territory through aggressive prospecting efforts to new businesses
- Develop relationships with and maintain communications with new businesses through various mediums
- Identify and qualify sales leads and maintain a strong prospect pipeline to ensure above average quota and revenue goal attainment
- Provide professional and technical advice on business applications to ensure account satisfaction by fulfilling customer needs
- Respond to Request for Proposals (RFPs).
Team Leader/Assistant Manager
CSPIRE
Southaven, MS
02.2011 - 11.2013
- Assist in managing the daily operations of the store
- Handle the books and file receipts of voids, returns and cash flow of the store daily
- Motivate and lead the team in sales goals and quotas
- Participate in marketing to local businesses and member of Southaven Chamber
- Work closely with marketing and development for new ways to drive business into the stores
- Check in inventory
- Meet and exceed sales goals
- Sales leader for 3 months during 2012
- Earned Sales leadership award for the fourth quarter of 2012 for sales area
- Received Sales Excellence award for February 2013
- In 2013, was on track to win the Presidential Award.
Assistant Property Manager
PRESERVE AT FOREST CREEK
Memphis, TN
11.2007 - 10.2010
- Assist in managing the daily operations of the apartment community
- Handle all telephone inquiries, setting appointments, showing and renting units, processing the move-ins, setting up leases, executing renewals and handling move-outs
- Active in conducting move-in and move-out inspections of units to determine applicable charges for damages, conducting inspections to determine market readiness and implementing high quality standards of cleanliness and aesthetic appearance
- Post rent payments and prepare bank deposits as well as follow up on collections, post 3-days notices and late fees
- Other duties include: Preparing purchase orders, coding and processing vendor invoices for payment
- Accomplishments include lease-up of property six months ahead of schedule and consistently exceeding monthly bad debt & water collection goals set by management.
Leasing Consultant
LEGACY FARM
Collierville, TN
03.2006 - 11.2007
- Handle all telephone inquiries, setting appointments, showing and renting units, processing the move-ins, setting up leases, executing renewals and handling move-outs
- Active in conducting move-in inspections of units to determine market readiness and implementing high quality standards of cleanliness and aesthetic appearance
- Assist in Deposit Accountings as well as rent postings
- Participant in the leasing mentor program to assist new employees in learning the apartment business.
Education
The Beauty Institute
01.2007
First Assembly Christian School
01.2003
Skills
- Salesforce
- Microsoft Office Outlook
- Word
- Excel
- PowerPoint
- TikTok
- Ad campaign management
- Coaching
- Content creation on all social platforms
References
AVAILABLE UPON REQUEST
Timeline
Onboarding /Digital Marketing Coach
ReminderMedia
10.2023 - Current
Owner Operator
Blu Suede Boutique
11.2019 - 01.2022
Territory Account Sales Manager
AmeriGas
04.2018 - 11.2019
Director of Marketing and Client Management
Strategic Management Team
03.2017 - 04.2018
Regional Sales Manager
ePaymentAmerica/ Upserve Partner
10.2016 - 03.2017
Account Executive II
YP Marketing Solutions
08.2015 - 10.2016
Account Manager
NEXTEK, LLC
09.2014 - 04.2015
Account Executive
WINDSTREAM
01.2014 - 09.2014
Team Leader/Assistant Manager
CSPIRE
02.2011 - 11.2013
Assistant Property Manager
PRESERVE AT FOREST CREEK
11.2007 - 10.2010
Leasing Consultant
LEGACY FARM
03.2006 - 11.2007
The Beauty Institute
First Assembly Christian School