Summary
Overview
Work History
Education
Skills
Affiliations
Certification
References
Timeline
Generic

Lori Lampert

McKnightstown, PA,PA - Pennsylvania

Summary

Experienced horse industry and equine professional, educator, and marketer with over 15 years of leadership in equestrian facility management, client engagement, and team development. Proven track record in managing equine operations, training, teaching, coaching, and competing. Hosted Equine Assisted Growth and Learning Courses aimed at certification at my farm. Adept at building student-centered programs that support experiential learning, exemplary horse care and rehabilitation, and industry excellence.

Overview

32
32
years of professional experience
1
1
Certification

Work History

Media Consultant

ValpakClipp
Cumberland Valley, PA - Pennsylvania
05.2025 - Current
  • Sold Valpak marketing solutions to local businesses, boosting brand visibility and client engagement.
  • Prospected new clients through effective lead generation and strategic networking initiatives.
  • Managed and expanded client base within designated territory to enhance market presence.
  • Consistently met or exceeded sales targets and revenue goals, driving overall business growth.

Publisher / Equine Business Owner

Equine Marketing Network
McKnightstown, PA
01.1997 - Current
  • Founded and published a regional equine-focused publication and online platform
  • Directed, wrote, and assigned editorial content, sold advertising, created and sold digital strategy, and directed circulation
  • Created, directed, and sponsored equestrian events, horse care education, Equine Assisted Growth & Learning, and EAGALA Trainings and practice
  • Provided mentorship and professional development for students and working students
  • Developed strong alliances with regional and national businesses that serve the horse industry.

Digital Marketing Consultant

Hibu
Grand Rapids, IA
01.2020 - 05.2025
  • Employed consultative sales approach to cultivate long-term client relationships.
    Grew business portfolio through daily outreach of at least 50 calls and visits.
    Generated five qualified leads weekly through targeted marketing strategies.
    Utilized AI-driven prospecting tools for enhanced lead generation efficiency.
    Collaborated with industry leaders such as Google, Facebook, and Microsoft to strengthen service offerings.
    Customized marketing plans with innovative ‘leave-behinds’ to showcase creativity and personalization.
    Adapted strategies across various industries to meet unique client needs.
    Participated in ongoing training to leverage state-of-the-art sales techniques.

Team Lead — Tractor Supply Co

Tractor Supply
Chambersburg, Pennsylvania
01.2019 - 01.2020
  • Supervised rural retail operations focused on animal care products for equine clientele.
  • Delivered expert recommendations and education on equine product usage to customers.

Sales Manager

LabRoots, Inc
Yorba Linda, CA
01.2017 - 01.2019
  • Managed digital education events and virtual conferences for science professionals
  • Led onboarding and product training across departments and audiences.

Director of Advertising & Marketing

Maryland Horse Breeders; Mid-Atlantic Thoroughbred Magazine
Timonium, MD
01.2005 - 01.2017
  • Directed marketing, sponsorship, and advertising initiatives for leading equine magazine and Maryland Million race meet at Laurel Race Track.
  • Established strategic partnerships with regional and national advertisers, sponsors, and breeders.
  • Generated over $90K in new business revenue within 18 months.
  • Developed sponsorship opportunities for Maryland Foundation and Maryland Million.

Director of Development

Cowles Magazines
Harrisburg, PA - Pennsylvania
07.1993 - 02.2005
  • Directed operations across three remote locations, managing P&L for over 100,000 subscribers and 10,000 advertisers.
    Coordinated sales, marketing, PR, editorial, and business activities to optimize performance.
    Led and motivated a team of 37 staff members to achieve operational excellence.
    Designed and delivered educational seminars focused on sales and sales management.
    Identified and acquired magazines with high growth potential for revitalization.
    Implemented rebranding strategies to enhance magazine identity and market presence.
    Developed robust editorial content, expanding market reach while providing valuable resources.
    Launched international newsstand sales for Horse Press in English-speaking European markets.

Education

M.S - Counseling Psychology

Trenton State University
NJ

B.S - Education & Marketing

CW Post College
NY

Skills

  • Equine facility management
  • Herd health and care
  • Academic instruction and mentorship
  • Budget oversight and vendor coordination
  • Staff supervision and engagement
  • Curriculum development
  • Horse acquisition and rehabilitation/maintenance
  • Communication and leadership
  • Valid driver's license for hauling trailers
  • Pasture management expertise
  • Proficiency in Microsoft Office, Salesforce, and scheduling software
  • Collegiate instruction background
  • Familiarity with animal welfare standards

Affiliations

  • Stableviews Magazine, Awarded General Excellence by American Horse Publications.

Certification

  • Advanced certification in Equine Assisted Growth & Learning

References

References available upon request.

Timeline

Media Consultant

ValpakClipp
05.2025 - Current

Digital Marketing Consultant

Hibu
01.2020 - 05.2025

Team Lead — Tractor Supply Co

Tractor Supply
01.2019 - 01.2020

Sales Manager

LabRoots, Inc
01.2017 - 01.2019

Director of Advertising & Marketing

Maryland Horse Breeders; Mid-Atlantic Thoroughbred Magazine
01.2005 - 01.2017

Publisher / Equine Business Owner

Equine Marketing Network
01.1997 - Current

Director of Development

Cowles Magazines
07.1993 - 02.2005

M.S - Counseling Psychology

Trenton State University

B.S - Education & Marketing

CW Post College

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