Lori Lee

Currently oversee the internal design and content leadership teams, both domestic and international for Lowe's Home Improvement. I operationalize the systems and tools for teams consisting of visual designers, copywriters and editors to support the day-to-day execution of best in class design solutions for Lowes.com.

• Oversee implementation of all digital creative.
• Set standard for design deliverables that elevate, differentiate, and function on-brand and on-strategy.
• Work with creative teams to develop data driven designs, and to continuously learn through quantitative and qualitative testing.
• Foster culture of always pushing further to acquire tools, systems and functionality needed to drive creative solutions.
• Foster highly communicative, collaborative team culture.
• Highly effective communicator. Able to visually showcase and backup design recommendations to top leadership.
• Awarded Executive Service Star Award for 2023 promotional event execution.
• Designed innovative creative strategies to raise brand awareness and engagement.
• Created creative briefs and timeline to manage creative process from concept to completion.
• Developed style guides to promote consistent branding across projects.
• Wrote creative briefs and coached copywriters to develop compelling content.

As creative design manager I supported the daily execution of best in class design solutions for the online digital business of Lowes.com.

• Train and guide team members to maintain high productivity and performance metrics.
• Direct work of design team based on design trends, technology and processes.
• Maintain positive stakeholder relations by coaching of team to deliver on both customer and business needs.
• Evaluate employee performance and conveyed constructive feedback to improve skills.
• Assist in organizing and overseeing assignments to drive operational excellence.
• Recruit employees and implemented creative development through team collaboration and critiques.
• Cultivate positive rapport with team members to boost morale and promote employee retention, increasing survey scores in 2022 for enterprise wide employee satisfaction survey.
• Establish performance goals for team members and provided feedback on methods for reaching those milestones.

• Revamped 200+ category templates and concepts for design team to ensure consistent and efficient work flow.
• Implemented testing scenarios to evolve Lowes.com digital products.
• Led presentations of design comps to both internal and external stakeholders from peer level to director level.
• Provided approvals and feedback via task manager ensuring quality of final assets.
• Monitored emerging UX design trends and practices for useful techniques and cutting-edge developments suitable for integration into future projects.

• Creation, maintenance and delivery of user-centered design solutions for homepage, landing pages, email, mobile, app, and banners.
• Established as email team lead to guide other designers through technical platforms and help maintain the voice of the Lowe’s brand.
• Assisted in interviewing candidates for design positions and created training material for on-boarding of new team members.

• Responsible for ensuring Lowe’s brand was communicated with consistency across mass print advertising.
• Incorporated design changes based on feedback from project teams.
• Utilized Adobe Creative Suite to create high-quality graphics, illustrations and layouts.
• Planned and prepared for on-location and studio shoots.
• Digitally edited photos to enhance appearance.