Lori Loppnow
Castle Rock,CO
Summary
Professional visual merchandising specialist with proven track record in creating impactful in-store displays and optimizing product presentations. Adept at fostering team collaboration, adapting to changing retail environments, and driving sales through innovative and results-focused strategies. Possesses strong skills in layout design, color coordination, and visual aesthetics, ensuring cohesive and appealing customer experience. Known for reliability, creativity, and keen eye for detail.
Overview
20
20
years of professional experience
Work History
Operational Manager/Visual Merchandiser
Buckle
03.2016 - 01.2025
- Increased sales by creating visually appealing product arrangements and effective merchandise layouts for a $3.5M store.
- Analyzed sales data to identify high-performing products, highlighting them through strategic placement within the store layout.
- Launched new product lines with specially designed displays that generated excitement among customers while showcasing unique features effectively.
- Contributed to positive customer experiences by addressing any concerns related to product presentation or availability promptly and professionally.
- Enhanced store aesthetics by designing eye-catching visual displays and window presentations.
- Implemented seasonal display changes, ensuring timely execution of promotional campaigns and special events.
- Trained, mentored and supervised junior visual merchandisers, while fostering a team-oriented environment focused on creativity and innovation.
- Collaborated with store manager and leadership team to develop tailored visual merchandising strategies for optimal customer engagement.
Visual Co-Manager
GUESS, INC
05.2009 - 11.2015
- Executes all monthly floor sets and window changes promptly with the intent so that the customer will have a pleasing shopping experience
- Held team accountable for company's expectations around brand standards
- Identifies and trains internal and external candidates for visual merchandising expertise roles within the store
- Ensure an excellent level of Customer Service is a priority at all times through regular assessments, coaching and follow-up with team
- Consistently meets personal sales goals on a monthly base, and among her peers she ranked in the top 3 in sales and manager segments
- Managed inventory control, ensuring optimal stock levels while minimizing shrinkage and wastage.
Merchandise Presentation Manager
BANANA REPUBLIC
01.2008 - 01.2009
- Direct brand-appropriate strategic merchandising to maximize sales and drive brand loyalty by presenting an exciting shopping experience
- Implement action plans to improve key performance indicators at mall location producing $10M in annual gross revenues, highest in chain
- Trained and mentored new employees in merchandising techniques, fostering a cohesive team environment.
- Adapted merchandise presentation strategies based on changing trends, consumer preferences, and market demands.
- Enhanced overall shopping experience by creating inviting atmospheres through well-executed visual displays.
- Conduct weekly visual merchandising walk-throughs with key staff members
Visual Presentation Director
GAP INC.
01.2006 - 01.2008
- Supported achievement of brand consistency through execution of company-directive merchandising and marketing initiatives in retail location producing $5 M in annual gross revenues
- Directed brand-appropriate strategic merchandising to maximize sales
- Ensured business owners clearly planned and mapped each seasonal flow and executed proper fixture positions
- Created training and development plans for direct reports
- Trained candidates to perform as visual merchandising experts within the store
Area Manager
THE BODY SHOP
01.2005 - 01.2006
- Managed home shop and partnered with District Sales Manager in supervising of two satellite retail locations collectively generating approximately $2M in annual gross revenues from sales of bath and body products
- Managed, monitored, oversaw sales and customer service, problem and conflict Resolution, visual presentation, inventory control, personnel management and development, all phases of business operations and records management
- Oversaw visual layout and display to heighten customer appeal and drive sales
- Conducted sales meetings, coached employees on standards of performance and ensured compliance with local, state and federal regulations and company's standard operating policies, procedures, and practices
- Enforced loss prevention policies and procedures, controlled internal and external shrink, and ensured compliance with established budget
Education
High School Diploma -
Palmer High School
Colorado Springs, COSkills
- Communication skills
- Problem solving ability
- Planning and organizing
- Leadership skills
- Team player
- Self starter
- Customer service
- Operations management
- Decision-making
Evaluations
- Lori's leadership will continue to be the foundation of her success in any role she takes on.
- A summary of Lori's performance would not be the same without speaking to her amazing ability to create an exceptional in-store brand experience.
Timeline
Operational Manager/Visual Merchandiser
Buckle
03.2016 - 01.2025
Visual Co-Manager
GUESS, INC
05.2009 - 11.2015
Merchandise Presentation Manager
BANANA REPUBLIC
01.2008 - 01.2009
Visual Presentation Director
GAP INC.
01.2006 - 01.2008
Area Manager
THE BODY SHOP
01.2005 - 01.2006
High School Diploma -
Palmer High School
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