LORI MARTIN
Prior Lake,MN
Summary
Over two decades of impactful leadership experience in Employee and Sales Markets. A versatile change agent and culture champion able to produce measurable results through strategic decision-making, solid communication, client and internal customer relationships, and management skills. Proven leadership skills with a passion for helping others achieve success. Fun, intuitive, and engaging. Adept at collaborating and finding innovative ways to accomplish goals and motivate employees and teams. A natural communicator and effective public speaker able to connect with audiences on multiple levels. A strategic mind with robust business acumen, adept at swiftly identifying opportunities and devising innovative solutions while skillfully managing change to operationalize initiatives. Strategic and results-oriented business leader with experience in strategy, planning, and operations. Skilled in developing and executing business plans to maximize profitability, streamline operations, and maintain compliance with industry regulations. Proven people leader motivates and optimizes staff performance and productivity.
Overview
14
14
years of professional experience
Work History
Director of Product Development
Young America Corporation
- Oversaw product design and roadmap and coordinated aspects of development and rollout.
- Worked collaboratively with developers, senior-level stakeholders and partners to collect data on deficiencies and provide solutions to long-standing issues.
- Met strict deadlines, coordinating moving parts in product team and orchestrating well-designed flow.
- Conceptualized long-range product roadmaps and strategically designed according to market data and research.
Director Client Relations, Office of the President
Skybridge Marketing
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Worked closely with organizational leadership to guide sales and operational strategy.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Implemented business strategies, increasing revenue and effectively targeting new markets.
Managing Director
BI WORLDWIDE
01.2022 - Current
- As a strategic leader, ensured consistent embodiment of our brand and values in all internal operations and client interactions.
- Led cross-functional teams and drove innovation, problem-solving, and exceptional service delivery for our Strategic Account Customers.
- Oversaw crucial client relationships, devised business strategies, and ensured alignment with organizational objectives
- Achieved 30% growth within the first year with a cross-functional Strategic Account team
- Identified emerging trends and market shifts, enabling proactive adjustments to sales and design approaches
- Implemented significant process improvements within Invoicing, Business Needs, Design, Delivery, and Escalation Management
- Spearheaded comprehensive cross-functional employee engagement initiatives, leading to a measurable improvement in team morale and productivity.
Business Development Director
BI WORLDWIDE
01.2013 - 01.2022
- Led strategic initiatives to expand market presence and drive revenue growth
- Selected to lead one of BIW’s top strategic accounts
- Identified and cultivated new business opportunities while nurturing existing client relationships
- Drove the development of tailored solutions that addressed client pain points and delivered measurable results
- Increased revenue from $25M to $50M in three years
- Cultivated and expanded business relationships with Fortune 500 clients, driving over $10 million in incremental annual sales
- Modernized customer experiences for a prominent Fortune 500 Agricultural client, generating $2 million in incremental repeat business
- Earned Pace Setter Award, Presidents Club Award, and $10M Club status.
VP, Business Development, CPG & Retail
Young America Corporation
01.2010 - 09.2013
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders, to promote collaboration and long-term success.
- Led cross-functional teams to complete major projects successfully, resulting in increased efficiency and client satisfaction.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Collaborated with senior management to develop strategic initiatives and long-term goals.
VP, Business Development
Young America Corp
01.2010 - 01.2013
- Expanded market presence and drove revenue growth
- Increased the results and impact of existing solutions
- Cultivated and expanded business relationships with Fortune 500 clients, driving over $10 million in incremental annual sales.
Education
Some College (No Degree) - Business Management And Ethics
Southwest State University
Crown College Skills
- Business Culture Champion
- Performance Improvement
- Behavioral Economics
- Team Leadership
- Best Business Practices
- Customer Relations
- Collaboration
- Marketing and Business Development
- Creative Design
- Problem Solving
- Profit and Revenue Growth
- Solution Selling
- Market Strategies
Timeline
Managing Director
BI WORLDWIDE
01.2022 - Current
Business Development Director
BI WORLDWIDE
01.2013 - 01.2022
VP, Business Development, CPG & Retail
Young America Corporation
01.2010 - 09.2013
VP, Business Development
Young America Corp
01.2010 - 01.2013
Director of Product Development
Young America Corporation
Director Client Relations, Office of the President
Skybridge Marketing
Some College (No Degree) - Business Management And Ethics
Southwest State University