Lori Skedelsky
Marketing and Advertising
East Brunswick,NJ
Summary
A strategic thinker with a talent for distilling complex products, projects, and business challenges into actionable plans, delivering results by integrating business needs, market data, and product lifecycle into messaging and cross-platform campaigns that move toward corporate growth. With broad marketing and communications experience that spans learning and development, product marketing, and sales education, I synthesize product roadmaps, customer feedback, emerging trends, and competitive insights into high-ROl events, activations, and campaigns.
Overview
27
27
years of professional experience
Work History
Freelance Marketing Consultant
Stelor Consulting
East Brunswick, NJ
01.2009 - Current
- Directed and managed projects within pharmaceutical companies as well as in advertising agencies which included controlling budgets up to $50M and leading a staff of up to 6 while on site
- Pharmaceutical Project Management included business planning, budgeting, and sales force implementation
- Agency Project Management included new business pitches, as well as completing work in digital, social, and traditional print advertising
- Worked extensively in both Global and Domestic Arenas coordinating roll out of extensive Omni-channel marketing campaigns.
- Worked flexible hours across night, weekend and holiday shifts.
- Proved successful working within tight deadlines and a fast-paced environment.
- Identified issues, analyzed information and provided solutions to problems.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Developed and maintained courteous and effective working relationships.
- Excellent communication skills, both verbal and written.
- Managed time efficiently in order to complete all tasks within deadlines.
- Self-motivated, with a strong sense of personal responsibility.
- Cultivated interpersonal skills by building positive relationships with others.
- Paid attention to detail while completing assignments.
- Skilled at working independently and collaboratively in a team environment.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
Vice President Account Group Supervisor
Cline Davis Mann
New York, NY
01.2006 - 06.2008
- Visionary and strategic leader in charge of framing and enhancing corporate brand and leading operations including business planning and oversight of 5 direct reports
- Recognized for performance on high-stake product launch planning
- Led directed and oversaw the global market research that led to the determination of brand name, colors, positioning, marketing messaging and input boards
- Led strategic planning on several portfolios of brands, creating strategy within each brand as well as across the overall umbrella
- Collaborated with medical and regulatory agencies in assembling FDA review packages, as well as formulating answers to FDA product queries
- Maintained all project timelines, managed and oversaw budget planning and expenses, keeping projects on time and on budget
- Tracking priority tactics and performance to goals/budget.
- Passionate about learning and committed to continual improvement.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Excellent communication skills, both verbal and written.
- Worked flexible hours across night, weekend and holiday shifts.
- Managed time efficiently in order to complete all tasks within deadlines.
- Skilled at working independently and collaboratively in a team environment.
- Worked effectively in fast-paced environments.
- Worked well in a team setting, providing support and guidance.
- Proved successful working within tight deadlines and a fast-paced environment.
- Proven ability to learn quickly and adapt to new situations.
- Organized and detail-oriented with a strong work ethic.
- Cultivated interpersonal skills by building positive relationships with others.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Developed and maintained courteous and effective working relationships.
Vice President Group Account Supervisor
Draft FCB
New York, NY
01.2005 - 11.2005
- Named principle executive with full accountability for operations management and control including: leading planning and development of international marketing communications agency; handling a client advertising budget of $100M+ and direct oversight of 8-11 employees
- Co-Promote between BMS & Merck
- Successfully secured Lovaza (Omega 3 Rx) account with one week of hire
- Recognized as key leader in coordinated activities and meetings to gain consensus with co-promotion partners
- Devised, developed and implemented scenario-based brand positioning
- Planned and executed both the consumer and professional launch for Pargluva (US and Global) on a four-month deadline.
- Skilled at working independently and collaboratively in a team environment.
- Self-motivated, with a strong sense of personal responsibility.
- Proven ability to learn quickly and adapt to new situations.
- Worked well in a team setting, providing support and guidance.
- Worked effectively in fast-paced environments.
- Managed time efficiently in order to complete all tasks within deadlines.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Proved successful working within tight deadlines and a fast-paced environment.
- Organized and detail-oriented with a strong work ethic.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Worked flexible hours across night, weekend and holiday shifts.
- Identified issues, analyzed information and provided solutions to problems.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
Marketing Director
Aventis Pharmaceuticals
Bridgewater, NJ
01.2001 - 04.2005
- Led strategic direction for the global and U.S
- Teams and worked with global commercialization teams to create product labeling, reimbursement strategies, for Lantus and later Apidra and Exubera
- Lantus was one of the top five fastest drugs to reach $1B
- Developed congress schedule and abstract submission
- Responsible for ensuring key articles were published before and at launch to accelerated scientific information to enable uptake of new and unique products
- Participated in DTC planning, research and on site for shoot
- Closely collaborated with the CRM group to maintain retention for Lantus
- Consistently liaised and interfaced with all external agencies ranging from advertising and public relation agencies, medical education companies as well as publication planning
- Researched product differentiations, conducted symposia, and adjusted pricing and marketing accordingly to overcome substantial obstacles and launch Apidra within 18 months
- Presented and sold the use of digital presentation devices to aid sales reps in presenting technical information to doctors, increasing their interests in prescribing
- Co-managed cross-functional team to develop a process to determine the ideal level of integration between healthcare professional, consumer, Internet, and CRM/DR communications through traditional and digital channels Includes both Global and US experience.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Strengthened communication skills through regular interactions with others.
- Proven ability to learn quickly and adapt to new situations.
- Organized and detail-oriented with a strong work ethic.
- Proved successful working within tight deadlines and a fast-paced environment.
- Skilled at working independently and collaboratively in a team environment.
- Worked well in a team setting, providing support and guidance.
- Paid attention to detail while completing assignments.
- Passionate about learning and committed to continual improvement.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Self-motivated, with a strong sense of personal responsibility.
Associate Director
Novo Nordisk Pharmaceuticals
Princeton, NJ
03.1997 - 12.2000
- Spearheaded strategic planning and research activities to assess competitive strengths, weaknesses, and opportunities for the company
- Responsible for new product development, pricing strategies, and opinion leader identification and cultivation
- Planned congress schedule, worked closely with medical to ensure abstracts were submitted on time for presentation at major congresses
- Worked with several external vendors, agencies, to execute print, digital and educational asset strategy to ensure appropriate resource allocation to ensure successful timeline management
- Maximized team effectiveness enhancing communication, performance management, development plans, and reward/recognition practices
- Served as a member of future device development, as well as pharmaceutical compound development in Phase I and Phase II development
- Worked with the Juvenile diabetes association, sponsored camps for children with diabetes
- Funded video games to enhance learning for juveniles with diabetes
- Delivery systems made in child friendly casing
- Received year-over-year promotions for contributions as well as an elite award for achieving target sales.
- Worked well in a team setting, providing support and guidance.
- Developed and maintained courteous and effective working relationships.
- Worked flexible hours across night, weekend and holiday shifts.
- Self-motivated, with a strong sense of personal responsibility.
- Paid attention to detail while completing assignments.
- Proven ability to learn quickly and adapt to new situations.
- Skilled at working independently and collaboratively in a team environment.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Organized and detail-oriented with a strong work ethic.
- Cultivated interpersonal skills by building positive relationships with others.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Strengthened communication skills through regular interactions with others.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Passionate about learning and committed to continual improvement.
- Worked effectively in fast-paced environments.
- Excellent communication skills, both verbal and written.
Education
Certificate - Competitive Marketing and Strategy
University of Michigan
Ann Arbor, Michigan05.2000
Bachelor of Arts - Political Science
University of Wisconsin
Madison, Wisconsin05.1992
Skills
- Microsoft Office Suite (Access, Excel, Word, PowerPoint, Outlook)
- Mac & PC Operating Systems (Keynote & Pages)
- Digital marketing
- Social media management
- Inside sales
- Portal and e-commerce
- Hybrid sales-rep interactions to engage with healthcare professionals
- Staff Development
- Market Research
- Business Development
- Event Networking
- Data Analysis
- Financial Management
- Revenue Cycle Management
- Contract Negotiation
- Corporate Branding
- Sales Leadership
- Targeted Marketing
- Client Relationship Building
- Recruiting and Hiring
- Critical Thinking
- Customer and Employee Rapport
- Profit Objectives
- Competitor Trends
- Training and Mentoring
- Staff Training
- Strategic Planning
- Forecasting and Budgeting
- Team Leadership
- Sales and Marketing Leadership
- Business Storytelling
- Relationship Building
- Results-Driven
- Budget Administration
- Account Management
- Coaching and Mentoring
- Marketing Strategy
- Project Management
- Conflict Resolution
- Team Building
- Business Acumen
Timeline
Freelance Marketing Consultant
Stelor Consulting
01.2009 - Current
Vice President Account Group Supervisor
Cline Davis Mann
01.2006 - 06.2008
Vice President Group Account Supervisor
Draft FCB
01.2005 - 11.2005
Marketing Director
Aventis Pharmaceuticals
01.2001 - 04.2005
Associate Director
Novo Nordisk Pharmaceuticals
03.1997 - 12.2000
Certificate - Competitive Marketing and Strategy
University of Michigan
Bachelor of Arts - Political Science
University of Wisconsin