Lori Mixon
Parker,CO
Summary
Highly accomplished professional with experience driving successful marketing strategies for large organizations. Proven ability to use data-driven insights to craft and execute innovative campaigns to increase growth and brand recognition. Adept in leading cross-functional teams, managing budgets, and leveraging technology to optimize customer experiences. Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
16
16
years of professional experience
Work History
VP OF MARKETING
Peak Dental Services
Colorado Springs, CO
08.2022 - Current
- Reduced media spend 12% while maintaining new patient grow and exceeding KPIs
- 300K monthly media spend across all media channels, driving roughly 70 new patients a month per clinic
- Developed marketing strategy for all dental specialties including Oral Surgery, Endodontics, Orthodontics, Pediatric, Prothstodontist and Periodontist
- Reported directly to the CEO and was involved with acquisition strategy and future growth
- Mentored junior staff members in developing their skillset within the field of marketing
- Planned, executed and managed full platform technology upgrades
- Built relationships with media outlets to secure press coverage of company initiatives and products.
MARKETING EXECUTIVE, VP MARKETING
Mid-Atlantic Dental Partners
Denver, CO
01.2019 - 08.2022
- Managed a corporate marketing budget exceeding 6.6 million annually, improving efficiencies YOY
- Strives to be an exceptional leader and empowers each member of the team to learn and grow on a daily basis
- Worked directly with the CEO and acquisition team to grow from 17 offices to 240 in 1 year
- Managed a $6.6 Million annual marketing budget across all channels for the enterprise
- Increased ROAS 5 times in the first year of being with the company, increasing efficiencies consistently YOY
- Negotiated contracts with vendors to allow for a rapid growth model
- Partnered with multiple digital agencies, monitored performance, and developed strategic marketing plans by market
- Implemented a strategic sports partnership to repair community perception of a recently acquired brand
- Traveled to 17 markets to better understand the marketing landscape and compile individualized marketing plans for each
- Served on multiple advisory boards for key vendors in the dental industry to improve products and services.
DIRECTOR OF MARKETING
A.S.I. Dental Technologies
Centennial, CO
01.2018 - 04.2019
- Developed a virtual Lunch and Learn program that increased sales by 20% in the first year
- Sourced, managed, and developed a brand strategy from the ground up with a digital agency
- Generated dynamic marketing content for promotional social media with robust ROI analytics
- Spearheaded market research to identify branding opportunities, cement strategies, and sustain loyal customer base.
MARKETING DIRECTOR/BUSINESS DEVELOPMENT EXECUTIVE
A.S.I. Dental Technologies
Denver, CO
01.2017 - 09.2018
VICE PRESIDENT OF MARKETING AND SALES
Larson's Enterprises Industrial Coatings
US
01.2008 - 01.2015
- Developed a brand from the 'idea' stage to over $700,000 in revenue in the first year
- Created, developed, and implemented all formalized operational systems and procedures including employee handbook, flow charts, forms, checklists, representative job descriptions, and incentive programs
- Selected, trained, and motivated over 20 sales representatives nationwide
- Lead a nationwide marketing campaign generating over $200,000 in the first quarter
- Directed a gorilla marketing campaign at the launch of the company to gain recognition amongst key government officials
- Trained sales force on CRM input and maintenance.
MARKETING DIRECTOR/BUSINESS DEVELOPMENT
Larson's Enterprises Industrial Coatings
Centennial, CO
- Managed all social media channels and a monthly newsletter to clients and potential clients
- Organized community outreach events to increase visibility in the medical space
- Coordinated all tradeshow events and developed all necessary marketing materials.
Education
BACHELOR OF SCIENCE IN MARKETING -
University of South Florida
Skills
- Brand Development and Marketing
- Online Marketing and Advertising
- Public Relations
- Vendor Management
- Promotional Campaigns
- PR Strategy
- Marketing Effectiveness
- Contract Negotiation
- Promotions and Marketing Strategies
- Revenue Generation
- Website Copy
- Program Management
- Developing Targeted Leads
Timeline
VP OF MARKETING
Peak Dental Services
08.2022 - Current
MARKETING EXECUTIVE, VP MARKETING
Mid-Atlantic Dental Partners
01.2019 - 08.2022
DIRECTOR OF MARKETING
A.S.I. Dental Technologies
01.2018 - 04.2019
MARKETING DIRECTOR/BUSINESS DEVELOPMENT EXECUTIVE
A.S.I. Dental Technologies
01.2017 - 09.2018
VICE PRESIDENT OF MARKETING AND SALES
Larson's Enterprises Industrial Coatings
01.2008 - 01.2015
MARKETING DIRECTOR/BUSINESS DEVELOPMENT
Larson's Enterprises Industrial Coatings
BACHELOR OF SCIENCE IN MARKETING -
University of South Florida
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