Summary
Overview
Work History
Education
Skills
Timeline
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Lori Munk

Livingston,NJ

Summary

CRM and Customer Lifecycle Marketing Expert. Excel at creating new strategies to boost customer engagement and drive business growth. Motivated by driving measurable results, testing, optimization and innovation.

Overview

28
28
years of professional experience

Work History

Sr. Retention Marketing Manager

BROTHER USA
02.2022 - Current
  • Built the first retention strategy for Refresh EZ Print Subscription customers with multi-channel touches including email, web, mobile app, account dashboard and customer service
  • Developed a new value prop offer for high-value customers utilizing data insights, resulting in 20% reduction in churn
  • Increased customer engagement by developing new onboarding emails and revamping existing communications
  • Reduced subscriber cancellations utilizing a Print Plan Recommendation to help customers right-size their plan

Global Demand Gen and Analytics Manager

DYNATA
04.2021 - 01.2022
  • Oversaw marketing automation, reporting, lead growth and qualification

Marketing Manager, CRM & Acquisition

VERIZON
05.2014 - 03.2021
  • Developed multi-touch email journeys, increasing engagement 120% above benchmarks
  • Drove test plans, campaign targeting and segmentation, messaging and offer strategies
  • Attained proficiency in Marketing Automation (Marketo) and built engagement programs
  • Provided insights on high-churn risk customers to drive customer retention
  • Generated leads by launching content syndication campaigns
  • Partnered with agency for creative development of direct mail, email, and content assets

Marketing Consultant, CRM

VERIZON WIRELESS
04.2004 - 04.2011


  • Revamped Winback Program for a 20% YOY increase; collaborated with outbound call center
  • Drove product cross-sells; developed targeting and messaging
  • Generated 10%+ increases in additional lines and data plans utilizing propensity models
  • Optimized customer contact frequency and guided messaging for Prepaid customers
  • Led and project-managed the launch and execution of the Northeast Area’s first acquisition data warehouse and direct mail program from inception to completion

Assoc. Director, Direct Marketing

VERIZON WIRELESS
04.2004 - 04.2005
  • Oversaw creative development of direct marketing communications to meet internal client needs
  • Managed 20+ monthly renewal, product, legal and promotional email, direct mail, and billing communications; oversaw budget

Marketing Director

TIME INC.
01.1997 - 01.2004
  • Oversaw acquisition and retention programs
  • Revitalized TIME’s direct mail source, lifting response 40%
  • Conducted monthly testing and ran ROI and lifetime value results analysis; oversaw budgeting
  • Partnered to develop multiple targeting models within the TIME Inc
  • Database to maximize acquisition response
  • Reduced costs through obtaining vendor volume commitments
  • Launched a successful newspaper insert test, creating a new source of subscribers
  • Worked with Market Research and Editorial to increase understanding of reader preferences

Education

Bachelor of Science - Marketing And Finance

The Wharton School, University of Pennsylvania

Skills

  • Lifecycle Marketing
  • Customer Acquisition
  • Cross-channel Marketing
  • Data Analytics
  • Journey Mapping
  • A/B Testing
  • Marketing Automation
  • Digital Marketing

Timeline

Sr. Retention Marketing Manager

BROTHER USA
02.2022 - Current

Global Demand Gen and Analytics Manager

DYNATA
04.2021 - 01.2022

Marketing Manager, CRM & Acquisition

VERIZON
05.2014 - 03.2021

Marketing Consultant, CRM

VERIZON WIRELESS
04.2004 - 04.2011

Assoc. Director, Direct Marketing

VERIZON WIRELESS
04.2004 - 04.2005

Marketing Director

TIME INC.
01.1997 - 01.2004

Bachelor of Science - Marketing And Finance

The Wharton School, University of Pennsylvania

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