Summary
Overview
Work History
Education
Skills
Certification
Awards
Timeline
Generic
Lori Nuti

Lori Nuti

Tampa,FL

Summary

Over 25 years of multifaceted work experience in the senior living industry, ranging from work as a Board-Certified Music Therapist with seniors with Alzheimer's and Dementia, to Social Program Director & Company Programming Mentor, Sales Counselor & Director, to my most recent position as a Senior Living Financial Advocate. My creative background and use of innovative techniques, paired with my energetic, positive demeanor and compassionate attitude, allow me to develop and maintain lasting professional and personal relationships, and success in the workplace.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Financial Advocate~

Catalyst Senior Living Solutions
Seminole, FL
02.2024 - Current
  • Counseling prospects on financial resources while utilizing the sales funnel (prospecting, rapport, discovery, presentation, overcoming objections, closing the sale)
  • Managing multiple accounts and maintaining relationships with senior living community leadership teams
  • Establishing new contracts through business development activities
  • Giving sales presentations to groups and/or individuals and act as a resource person, information source and educator to the public, realtors, physicians and allied health care professionals in various health care settings, community groups, and various referral sources regarding the benefits of our program
  • Effectively and thoroughly document within CRM all pertinent information
  • Closing sales to meet or exceed monthly, quarterly and annual goals

Sales Counselor~

Discovery Senior Living
Sarasota, FL
12.2022 - 07.2023
  • Counsel prospective residents or their family members to ascertain their needs and convincingly communicate how the community will meet their needs.
  • Explained community services, practices and pricing to prospective residents while providing tours individually tailored to the prospects.
  • Document within CRM (Yardi) all pertinent data on leads, prospects, depositors, etc.
  • Close sales to meet or exceed monthly, quarterly and annual goals.
  • Initiate, develop and manage relationships with sales referral sources in order to increase referrals
  • Give sales presentations to groups and/or individuals and act as a resource person, information source and educator to the public, realtors, physicians and allied health care professionals in various health care settings, community groups, churches and various referral sources regarding the benefits of our community
  • Manage the sales information center and sales and marketing written materials

Community Relations Director~

Watercrest Senior Living
Sarasota, FL
06.2022 - 12.2022
  • With servant leadership, directs all aspects of decision making, and respects and adheres to sales calls, reporting, and information submittal
  • Serves as a trusted advisor to potential residents and families via education on the various types of floor plans, pricing and availability of each apartment residence, and the benefits of becoming a resident in each area of the community (IL, AL, and Memory Care)
  • Close sales to meet or exceed monthly, quarterly and annual goals
  • Document within CRM (Yardi) all pertinent data on leads, prospects, depositors, etc
  • Initiate, develop and manage relationships with sales referral sources in order to increase referrals
  • Give sales presentations to groups and/or individuals and act as a resource person, information source and educator to the public, realtors, physicians and allied health care professionals in various health care settings, community groups, churches and various referral sources regarding the benefits of our community
  • Manage the sales information center and sales and marketing written materials

Director of Sales and Marketing~

The Goldton at Venice
Nokomis, FL
01.2022 - 06.2022
  • As directed by the Corporate Director of Sales, develop and implement a 12 month sales and marketing plan and execute monthly marketing events
  • Secure the most cost effective advertising and publication information to increase awareness of this new community under construction, develop an ongoing schedule via newspaper ads, magazine articles, internet advertising campaigns, direct mail, and membership with local organizations such as the Chamber of Commerce
  • Know and communicate verbally and in writing with prospective residents, families, physicians and others in the community the history of Atlas Senior Living, the various types of floor plans, pricing and availability of each apartment residence, and the benefits of becoming a resident in each area of the community (IL, AL, and Memory Care)
  • Interview prospective residents or their representatives to ascertain their needs and convincingly communicate how our community will meet their needs
  • Close sales to meet or exceed monthly, quarterly and annual goals
  • Document within CRM (Yardi) all pertinent data on leads, prospects, depositors, etc
  • Initiate, develop and manage relationships with sales referral sources in order to increase referrals
  • Give sales presentations to groups and/or individuals and act as a resource person, information

Sales Director~

Grand Living at Riverstone
Sugar Land, TX
07.2021 - 01.2022
  • Know and communicate verbally and in writing with prospective residents, families, physicians and others in the community the history of Grand Living, the various types of floor plans, pricing and availability of each apartment residence, and the benefits of becoming a resident in each area of the community (IL, AL, and Memory Care)
  • Interview prospective residents or their representatives to ascertain their needs and convincingly communicate how our community will meet their needs
  • Close sales to meet or exceed monthly, quarterly and annual goals
  • Document within CRM (Eldermark) all pertinent data on leads, prospects, depositors, etc
  • Initiate, develop and manage relationships with sales referral sources in order to increase referrals
  • Give sales presentations to groups and/or individuals and act as a resource person, information source and educator to the public, physicians and allied health care professionals in various health care settings (skilled nursing), community groups, churches and various referral sources regarding the benefits of Grand Living
  • Manage the sales information center and sales and marketing written materials
  • As directed by the National Sales Director and in concert with the Executive Director, execute plans, develop and evaluate sales and marketing budgets, marketing plans, and marketing events

Marketing & Leasing Director~

The Tradition-Buffalo Speedway
Houston, TX
08.2017 - 01.2021
  • Communicate with and educate prospective residents & family members interested in Independent Living, give face-to-face or virtual community tours and presentations, close sales and collect deposits, facilitate smooth transition between sales and move in, and assist in planning and executing marketing events
  • Identify needs and build relationships with prospects daily, utilizing Yardi database software for internal sales tracking of lead progress, and qualifying leads obtained from outside referral sources
  • Build and maintain relationships with local sources via professional referral presentations and networking events
  • Provide impeccable follow-up through verbal and written communication acquired from phone calls, community website inquiries, marketing events, walk-ins, and emails within 24 hours of contact and provide requested information

Social Program Director~

The Tradition-Prestonwood
Dallas, TX
05.2013 - 08.2017
  • Developed and managed at least 50 quality programs per week for an independent living community of 270 residents, covering all dimensions of wellness, including physical, intellectual, emotional, social, spiritual, and vocational
  • Created and implemented large scale parties and special events for residents, families, and staff members
  • Consistently maintained and stayed under allocated programming budget while still developing quality, cost effective programs
  • Supervised Social Program Assistant and Transportation Director

Director of Resident Programs / Mentor~

The Breakers at Edgewater Beach
Chicago, IL
01.2009 - 05.2013
  • Traveled to multiple states within the U.S
  • To train new Directors of Resident Programming
  • Developed and managed at least 50 quality programs per week for an independent living community of 400 residents
  • Implemented and facilitated new programs such as Zumba Gold, drum circles, readers theatre, improvisation, and more
  • Created and implemented large scale parties and special events for residents, families, and staff members
  • Prepared monthly programming calendars and newsletters on a timely basis
  • Consistently maintained and stayed under allocated programming budget while still developing quality, cost effective programs

Education

Bachelor of Music - Music Therapy

University of Wisconsin
Oshkosh
05.1996

Skills

  • Music Therapist-Board Certified
  • Social Program Development
  • Sales
  • Marketing
  • Business Development
  • Relationship Building
  • Creative Problem Solving
  • Innovative Techniques
  • Positive Attitude
  • Compassionate Communication

Certification

Board Certified Music Therapist

Awards

  • Promoted to Programming Mentor, 2001, Sunrise Assisted Living
  • Team Member of the Month, 5, 2014-2017, Tradition-Prestonwood
  • Promoted to Company Program Director Mentor, 2011, Senior Lifestyle Corporation
  • Manager of the Year, 2010, The Breakers at Edgewater Beach

Timeline

Financial Advocate~

Catalyst Senior Living Solutions
02.2024 - Current

Sales Counselor~

Discovery Senior Living
12.2022 - 07.2023

Community Relations Director~

Watercrest Senior Living
06.2022 - 12.2022

Director of Sales and Marketing~

The Goldton at Venice
01.2022 - 06.2022

Sales Director~

Grand Living at Riverstone
07.2021 - 01.2022

Marketing & Leasing Director~

The Tradition-Buffalo Speedway
08.2017 - 01.2021

Social Program Director~

The Tradition-Prestonwood
05.2013 - 08.2017

Director of Resident Programs / Mentor~

The Breakers at Edgewater Beach
01.2009 - 05.2013

Bachelor of Music - Music Therapy

University of Wisconsin

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