Lori Paikin

Marketing technology platform enabling advertisers to leverage digital intent signals for retargeting executed via first class direct mail

• Member of leadership team reporting directly to the CEO
• Responsible for management of Marketing, Business Development, Client Services and Enterprise Partnership teams
• Grew Client spending from $0 to $30MM+
• Developed and managed GTM strategy for growing business 50% YOY
• Improved cost of acquisition for new logo’s from $60k+ to < $20k
• Maintained P&L and shouldered corporate fiscal responsibility.
• Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
• Created sales playbook for successful onboarding and production of sales and marketing teams
• Represented organization at industry conferences and events.
• Established and maintained strong relationships with customers, vendors and strategic partners: Norwegian Cruiseline, Wayfair, Crocs, Oceania, Celebrity Cruise, AAA, Orvis, Quicken Loans, Champion Windows

Full service global marketing services company specializing in analytics, strategy, marketing technology, creative services, digital marketing, customer care, direct mail, logistics and fulfillment

• Managed new and existing business generating $250MM annually
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
• Collaborated with internal teams on strategy to build solutions for Fortune 500 companies
• Key accounts include: Sony, Samsung, Office Depot, Bed Bath & beyond

Cloud based consumer data collection and measurement platform used by digital advertisers.

• Member of leadership team reporting to the CEO
• Led Retail vertical through Oracle Acquisition
• Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth
• Managed new sales and account management team of 25
• Brought digitized audiences and a measurement platform to the digital ecosystem
• Worked with 1500+ multi-channel retailers in support of their performance marketing

• Member of leadership team reporting to President
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Managed company sales through DoubleClick acquisition
• Grew revenue from > $5MM to $100MM+ during tenure
• Managed new sales and account management for Retail team; team of 50
• Worked with 1500+ multi-channel retailers