Microsoft 365
Lori Pierce
Bradenton Beach,FL
Summary
Creative Business Owner with exceptional background spent in architectural designing, sales and marketing. Proven leader with engaging demeanor and success working in demanding environments. Talented in training and mentoring successful teams of internal and external groups. Excellent problem-solving and customer service talents.
Overview
26
26
years of professional experience
Work History
Sales/Designer/Project Manager
Wahoo Pools Group, LLC
Riverview, FL
01.2023 - Current
- Utilize computer-aided design software to develop design deliverables and technical drawings used primarily in construction of residential swimming pools and outdoor living areas. Technical drawings are used by construction, vendors, and homeowners and depict plans for excavation, plumbing, electrical, gunite, decking and concrete stages of the pool.
- Architectural 3d Renderings & detailed construction plans.
- Collaborate with clients to address all needs and identify design requirements for each project.
- Prepare and provide estimations and bids for all projects.
- Works closely with contractors and homeowners to ensure smooth building process and excellent customer service.
- Responsible for $1.5million+ sales per year.
Owner/Designer/Builder Specialist
Pierce Pools & Outdoor Visions
Magnolia, TX
04.2010 - 04.2023
- Utilize computer-aided design software to develop design deliverables and technical drawings used primarily in construction of residential swimming pools and outdoor living areas. Technical drawings are used by construction, vendors, and homeowners and depict plans for excavation, plumbing, electrical, gunite, decking and concrete stages of the pool.
- Architectural 3d Renderings & detailed construction plans.
- Collaborate with clients to address all needs and identify design requirements for each project.
- Prepare and provide estimations and bids for all projects.
- Works closely with contractors and homeowners to ensure smooth building process and excellent customer service.
- Establish foundational processes for business operations.
- Manage budgets, collaborating with other departments to eliminate redundancies.
- Train and motivated employees to perform daily business functions.
- Prepare annual budgets with controls to prevent overages. Track all budgets to actuals per project.
- Resolved conflicts and negotiated mutually beneficial agreements between parties as needed.
- Responsible for all marketing directives, advertising and social media plans.
- Responsible for $4million+ sales per year.
- Managed day-to-day business operations.
- Manage all warranty operations, coordinate contractors and maintain status.
- Leveraged industry knowledge of process and equipment to provide technical assistance where needed.
- Built strong vendor relationships to facilitate favorable pricing on required materials.
Account Manager
Harger Howe Advertising
Houston, Texas
04.2003 - 09.2004
- Delivered engaging and polished presentations to build connections with potential customers and distinguish business from competitors.
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
- Developed innovative and creative sales pitches to expand prospect understanding of company.
- Oversaw new business development to generate sales leads, negotiate client pricing and forecast revenue.
- Worked with marketing department to create targeted advertising strategies for key customer demographics.
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Led team while managing multiple large accounts.
Sports Sponsorship Marketing
Continental Airlines
06.1999 - 09.2003
- Met deadlines, exceeding expectations and effectively rolling out marketing campaigns throughout the country via sports and sponsorship venues.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Recruited and hired experienced contractors to complete projects on time and within budget requirements.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
- Created printed marketing materials designed to drive campaigns.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Account Coordinator
Bernard Hodes Advertising
06.1998 - 06.1999
- Monitored advertising campaign performance and collaborated with internal teams to optimize campaigns and identify underperforming accounts.
- Facilitated weekly status reports, project documentation and client billing.
- Prepared, filed and retrieved sales-related documents such as contracts.
- Escalated issues to appropriate channels as necessary.
- Collaborated with upper level staff to create prototypes, ads and PowerPoint presentations.
Education
Bachelor of Arts - Journalism - Advertising
Sam Houston State University
Huntsville, TX08-1998
Skills
- P > Business planning
- P > Business Development
- P > Client Service
- P > Project Management
- P > Verbal and written communication
- P > Marketing
Software
Adobe Indesign
Pool Studio
Additional Information
Excellent teamwork, customer service, written and oral skills. Avid volunteer. Coachable and fast-learner.
Timeline
Sales/Designer/Project Manager
Wahoo Pools Group, LLC
01.2023 - Current
Owner/Designer/Builder Specialist
Pierce Pools & Outdoor Visions
04.2010 - 04.2023
Account Manager
Harger Howe Advertising
04.2003 - 09.2004
Sports Sponsorship Marketing
Continental Airlines
06.1999 - 09.2003
Account Coordinator
Bernard Hodes Advertising
06.1998 - 06.1999
Bachelor of Arts - Journalism - Advertising
Sam Houston State University
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