Lori Potter
Casper,WY
Summary
Dynamic sales and administration professional with a proven track record of enhancing sales team performance and streamlining sales processes. Expertise in managing client accounts, coordinating sales activities, and facilitating seamless interdepartmental communication. Recognized for exceptional organizational skills, collaborative teamwork, and the ability to swiftly adapt to evolving business needs. Committed to driving results and supporting organizational goals through strategic initiatives and effective problem-solving.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Campaign Manager (Contract – Part-Time)
Informa TechTarget
08.2025 - 11.2025
- Collaborated with cross-functional teams to align brand messaging and promotional efforts.
- Analyzed campaign performance metrics to optimize strategies for increased engagement.
- Implemented A/B testing protocols to refine content and maximize conversion rates.
- Streamlined internal processes, enhancing communication between departments involved in digital campaigns.
- Overcame challenges in campaign execution with proactive problem-solving skills and adaptability.
- Optimized campaign performance through continuous A/B testing and data-driven adjustments.
- Provided regular updates on campaign performance to key stakeholders through comprehensive reports and presentations.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Increased longevity of accounts by providing individualized customer service and developing relationships with account holders.
Campaign Manager (Contract – Part-Time)
Informa Engage
08.2024 - 12.2024
- Implemented A/B testing methodologies to optimize creative elements and drive higher engagement rates within campaigns.
- Collaborated with cross-functional teams to align campaign objectives, messaging, and target audiences.
- Conducted thorough post-campaign analysis to identify successes, areas for improvement, and key learnings for future initiatives.
- Streamlined campaign reporting processes, providing actionable insights for continuous improvement.
- Analyzed campaign performance data to optimize strategies and improve conversion rates.
Sales Operations Manager - Event & Media
New Hope Network
05.2006 - 06.2024
- Helped manage a $2M print/digital portfolio and an $80M event portfolio by supporting sales
- Contracted all media contracts for a team of 13 in various systems
- Liaison with Accounting, Marketing, Production, and Sales for three magazines and web/digital products
- Handled the monthly magazine layout procedure for magazines within the portfolio
- Responsible for CRM management/data entry
- Responded to customer inquiries via the internet, email, and the sales team
- Managed promotional and marketing materials monthly for print publications
- Booked digital marketing campaigns via for promotion on New Hope Network websites
- Helped with rebook process and represented the company at trade shows
- Coordinated a sales team of 13 to process 100+ B2B clients' contracts monthly.
- Developed and implemented process improvements that streamlined operations and enhanced team productivity.
- Collaborated with cross-functional teams, resulting in improved communication and coordination between departments.
- Collaborated with cross-functional teams to align sales strategies with organizational goals.
- Facilitated training sessions to enhance team knowledge of tools and systems used in sales operations.
- Led transition to new sales platform, minimizing downtime and ensuring a smooth adoption process for the sales team.
- Managed CRM systems integration, optimizing data flow between sales and operations teams.
Box Office Sales Representative
Z2 Entertainment, LLC
08.2001 - 09.2012
- Managed daily sales transactions with accuracy and attention to detail.
- Assisted customers in selecting products that met their needs and preferences.
- Streamlined order processing procedures for improved accuracy and efficiency in the sales cycle.
- Enhanced customer satisfaction with prompt resolution of issues, fostering a positive brand image.
- Built strong customer relationships for increased loyalty and repeat business by providing excellent service, timely follow-ups, and addressing concerns efficiently.
- Developed strong customer relationships through effective communication and product knowledge.
Education
No Degree - Project Management Certification
Colorado State University
Denver, CO05.2013
Bachelor of Arts (B.A.) - Hospitality Administration/Management
Western Colorado University
Gunnison, CO12.1996
Junior College - General Education
Cuesta College
San Luis Obispo, CA12.1990
General Studies - High School Diploma
San Luis Obispo High School
San Luis Obispo, CA12.1989
Skills
- Media buying
- Compliance
- Campaign support
- Paid advertising
- Advertising
- Media relations
- Google analytics
- Cross-platform coordination
- Metric monitoring
- Attention to detail
- Organizational skills
- Excellent communication
Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Through Client Support and Assistance, helped generate a $2M print/digital revenue portfolio and an $80M event portfolio supporting sales each year during rebook. [December - March (yearly)]
Certification
- Effective Listening - LinkedIn
- Consultative Value Selling - Informa
- Informa Ignite - Data Driven Journey - Green Belt - Informa
Timeline
Campaign Manager (Contract – Part-Time)
Informa TechTarget
08.2025 - 11.2025
Campaign Manager (Contract – Part-Time)
Informa Engage
08.2024 - 12.2024
Sales Operations Manager - Event & Media
New Hope Network
05.2006 - 06.2024
Box Office Sales Representative
Z2 Entertainment, LLC
08.2001 - 09.2012
No Degree - Project Management Certification
Colorado State University
Bachelor of Arts (B.A.) - Hospitality Administration/Management
Western Colorado University
Junior College - General Education
Cuesta College
General Studies - High School Diploma
San Luis Obispo High School
AWARDS
The "Just Cuz" - Peer Recognition Award, Penton Management Incentive Award
STRENGTHS
- Project Coordination - Expertise in coordinating projects with attention to detail.
- Problem Solving Leader - Effective leader recognized for problem-solving skills.
- B2B Sales Operations - Proven track record in B2B sales operations.
- Multitasking Skills - Skilled at multitasking and managing various tasks simultaneously.
The "Just Cuz" - Peer Recognition Award. Given for maintaining a "can do" attitude.
Given for maintaining a "can-do" attitude no matter the challenging circumstances. By getting through a hard restructure, losing six individuals in the digital and print production departments, and helping to come up with solutions on how to make the transition with clients and colleagues both inside and outside the office smooth and seamless.