Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Lori Raess-Aini

TRACY,CA

Summary

Persuasive New Home Sales Counselor known for high productivity and efficient task completion. Skilled in customer relationship management, market analysis, and sales strategy development. Excel in communication, negotiation, and problem-solving to effectively meet client needs and exceed sales targets.

Overview

26
26
years of professional experience

Work History

New Home Sales Counselor

KB Home
Fairfield, CA
03.2019 - Current
  • Assisted customers in selecting a home that meets their needs, budget, and lifestyle requirements.
  • Maintained updated knowledge of current market trends in order to better inform customers when making decisions on purchasing a new home.
  • Maintained records of all sales transactions including required paperwork for legal compliance purposes.
  • Organized open house events at model homes to introduce potential customers to our products and services.
  • Ensured timely delivery of purchased homes by coordinating with contractors and vendors during construction process.
  • Participated in industry events such as conventions and trade shows in order to promote our company's products and services.
  • Attended weekly team meetings to discuss progress towards achieving monthly sales targets set by management.
  • Prepared sales contracts for new home purchases and negotiated closing terms with buyers.
  • Developed relationships with real estate agents to increase referrals of new home buyers.
  • Provided tours of model homes to prospective buyers and answered questions about features, pricing, availability, financing options, and other related topics.
  • Performed administrative tasks such as data entry into the company database system for tracking sales performance metrics.
  • Conducted follow-up calls to ensure customer satisfaction after purchase of a new home.
  • Analyzed competitor activity within the local market in order to identify opportunities for increasing market share.
  • Engaged weekly with management teams, construction contractors, and clients to communicate and evaluate project status results.
  • Assisted clients with new home buying processes by coordinating with referring lenders to facilitate mortgage qualification.
  • Prepared and delivered sales presentations.
  • Collaborated with escrow companies, lenders and home inspectors to fulfill terms and conditions of purchase agreements.
  • Facilitated closing processes between lender, mortgage companies, buyers and sellers.
  • Enhanced customer satisfaction ratings by effectively and swiftly resolving issues.
  • Identified potential buyers through cold calling.
  • Created professional sales presentations to effectively communicate product quality and market comparisons.

Business Owner

Z Computer Pro ( owner, sole proprietorship)
Tracy
04.2007 - Current
  • Implemented systems for tracking sales performance and analyzing data trends in order to maximize profitability.
  • Investigated new technologies that could improve efficiency within the organization.
  • Conducted market research to identify new opportunities for growth.
  • Established marketing strategies, such as social media campaigns, to promote the business.
  • Ensured compliance with all local laws and regulations related to the business operations.
  • Reviewed financial statements on a monthly basis in order to assess financial health of the organization.
  • Managed operations budgeting, accounts payable and accounts receivable and payroll.
  • Reconciled daily sales, prepared bank deposits and assessed financial transaction reports.
  • Analyzed financial statements and trends to manage cash flow and make business decisions.

Real Estate Agent

KB Home
Tracy
07.2014 - 03.2019
  • Coordinated appointments to show homes to prospective buyers.
  • Researched current listings available in the area using multiple online resources.
  • Managed marketing strategies for properties including advertising campaigns and open houses.
  • Maintained updated knowledge of local real estate markets.
  • Attended industry events such as conventions and seminars.
  • Negotiated purchase agreements and contracts with buyers and sellers.
  • Developed networks with appraisers, lenders, and home inspectors to facilitate real estate transactions.
  • Performed administrative duties such as preparing paperwork for listing presentations, tracking sales data and updating internal databases.
  • Analyzed potential investment opportunities based on financial reports.
  • Ensured all transactions followed state laws regarding real estate practices.
  • Managed sales pipeline by actively following up with prospects and hot leads.
  • Maintained current and accurate CRM database of prospective customers.
  • Increased personal revenue by completing multiple home and property sales.
  • Collaborated with escrow companies, lenders and home inspectors to fulfill terms and conditions of purchase agreements.
  • Enhanced customer satisfaction ratings by effectively and swiftly resolving issues.
  • Prepared and delivered sales presentations.

Real Estate Agent

Crown Key Realty
Tracy
02.2012 - 06.2014
  • Provided guidance to clients throughout the entire buying or selling process.
  • Performed administrative duties such as preparing paperwork for listing presentations, tracking sales data and updating internal databases.
  • Negotiated purchase agreements and contracts with buyers and sellers.
  • Prepared comparative market analysis to estimate properties' value.
  • Managed marketing strategies for properties including advertising campaigns and open houses.
  • Ensured all transactions followed state laws regarding real estate practices.
  • Developed networks with appraisers, lenders, and home inspectors to facilitate real estate transactions.

New Home Real Estate Agent

D.R. Horton
Pleasanton
06.2005 - 03.2007
  • Maintained a comprehensive knowledge of the local real estate market including pricing trends, competitive offerings, and availability of land parcels.
  • Analyzed competitors' listings and pricing strategies to identify areas of improvement within own business operations.
  • Conducted tours of model homes for prospective buyers and answered questions about the features, amenities, and benefits of living in the new home community.
  • Solicited feedback from customers after closing a sale to gauge satisfaction levels.
  • Provided detailed information on floor plans, design options, and current incentives to potential buyers.
  • Followed up with clients during the first few months after moving into their new home.
  • Utilized various software programs such as Microsoft Office Suite or Salesforce CRM to track leads or manage client data.
  • Engaged weekly with management teams, construction contractors, and clients to communicate and evaluate project status results.

New Home Sales Consultant

Suncrest Homes
Antioch
05.2001 - 04.2005
  • Conducted tours of model homes for prospective buyers and answered questions about the features, amenities, and benefits of living in the new home community.
  • Created monthly reports outlining performance metrics such as total number of sales, average selling prices.
  • Collaborated with builders to ensure customer requests were met in a timely manner.
  • Provided detailed information on floor plans, design options, and current incentives to potential buyers.
  • Performed administrative tasks such as scheduling appointments or processing paperwork.
  • Utilized various software programs such as Microsoft Office Suite or Salesforce CRM to track leads or manage client data.
  • Engaged weekly with management teams, construction contractors, and clients to communicate and evaluate project status results.

New Home Sales Consultant

Standard Pacific Homes
Pleasanton
08.1998 - 03.2001
  • Managed the entire sales process from initial contact through closing of new home sale transactions.
  • Analyzed market conditions and trends in order to recommend pricing changes for new home listings.
  • Provided customer service support for prospective buyers by answering questions about floor plans, financing options, amenities.
  • Conducted weekly meetings with the team to review goals and progress towards increasing sales performance.
  • Created and maintained strong relationships with potential buyers, real estate agents, and other stakeholders.
  • Maintained accurate records of all customer interactions related to new home sales activities.

Education

Some College (No Degree) - Business Management / Martketing

Stanford University
Stanford, CA

Skills

  • Tour coordination
  • Closing Techniques
  • Lead Generation
  • Financial Acumen
  • Registration management
  • Prospecting
  • Product knowledge mastery
  • Customer Relationship Management
  • Time management proficiency
  • Sales strategy development
  • Relationship selling
  • Contract Preparation
  • Analytical and Logical Thinking
  • Sales Pipeline Management
  • Articulate and Persuasive
  • MLS Data Entry and Maintenance
  • Client Relationship Management
  • Sales Strategies
  • Effective Communication

References

References available upon request.

Timeline

New Home Sales Counselor

KB Home
03.2019 - Current

Real Estate Agent

KB Home
07.2014 - 03.2019

Real Estate Agent

Crown Key Realty
02.2012 - 06.2014

Business Owner

Z Computer Pro ( owner, sole proprietorship)
04.2007 - Current

New Home Real Estate Agent

D.R. Horton
06.2005 - 03.2007

New Home Sales Consultant

Suncrest Homes
05.2001 - 04.2005

New Home Sales Consultant

Standard Pacific Homes
08.1998 - 03.2001

Some College (No Degree) - Business Management / Martketing

Stanford University

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Lori Raess-Aini