Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Work Preference
Timeline
Generic
Lori Raess-Aini

Lori Raess-Aini

New Homse Sales Counselor
TRACY,CA

Summary

Persuasive New Home Sales Counselor known for high productivity and efficient task completion. Skilled in customer relationship management, market analysis, and sales strategy development. Excel in communication, negotiation, and problem-solving to effectively meet client needs and exceed sales targets.

Overview

25
25
years of professional experience
1
1
Certification

Work History

New Home Sales Counselor

KB Home
Fairfield, CA
03.2019 - Current
  • Assisted customers in selecting a home that meets their needs, budget, and lifestyle requirements.
  • Maintained updated knowledge of current market trends in order to better inform customers when making decisions on purchasing a new home.
  • Maintained records of all sales transactions including required paperwork for legal compliance purposes.
  • Organized open house events at model homes to introduce potential customers to our products and services.
  • Prepared sales contracts for new home purchases and negotiated closing terms with buyers.
  • Developed relationships with real estate agents to increase referrals of new home buyers.
  • Provided tours of model homes to prospective buyers and answered questions about features, pricing, availability, financing options, and other related topics.
  • Performed administrative tasks such as data entry into the company database system for tracking sales performance metrics.
  • Conducted follow-up calls to ensure customer satisfaction after purchase of a new home.
  • Analyzed competitor activity within the local market in order to identify opportunities for increasing market share.
  • Engaged weekly with management teams, construction contractors, and clients to communicate and evaluate project status results.
  • Assisted clients with new home buying processes by coordinating with referring lenders to facilitate mortgage qualification.
  • Prepared and delivered sales presentations.
  • Facilitated closing processes between lender, mortgage companies, buyers and sellers.
  • Enhanced customer satisfaction ratings by effectively and swiftly resolving issues.
  • Identified potential buyers through cold calling.
  • Created professional sales presentations to effectively communicate product quality and market comparisons.

Business Owner

Z Computer Pro ( owner, sole proprietorship)
Tracy
04.2007 - Current
  • Investigated new technologies that could improve efficiency within the organization.
  • Conducted market research to identify new opportunities for growth.
  • Established marketing strategies, such as social media campaigns, to promote the business.
  • Ensured compliance with all local laws and regulations related to the business operations.
  • Reviewed financial statements on a monthly basis in order to assess financial health of the organization.
  • Managed operations budgeting, accounts payable and accounts receivable and payroll.
  • Reconciled daily sales, prepared bank deposits and assessed financial transaction reports.
  • Analyzed financial statements and trends to manage cash flow and make business decisions.

Real Estate Agent

Keller Williams
Tracy
02.2012 - 04.2018
  • Provided guidance to clients throughout the entire buying or selling process.
  • Performed administrative duties such as preparing paperwork for listing presentations, tracking sales data and updating internal databases.
  • Negotiated purchase agreements and contracts with buyers and sellers.
  • Prepared comparative market analysis to estimate properties' value.
  • Managed marketing strategies for properties including advertising campaigns and open houses.
  • Ensured all transactions followed state laws regarding real estate practices.
  • Developed networks with appraisers, lenders, and home inspectors to facilitate real estate transactions.

Education

Bachelor of Arts - Business Management / Martketing/Psychology

UCSB
06-1988

Some College (No Degree) - Masters In Business Marketing

Stanford University

Skills

  • Closing Techniques
  • Lead Generation
  • Financial Acumen
  • Registration management
  • Prospecting
  • Product knowledge mastery
  • Customer Relationship Management
  • Time management proficiency
  • Sales strategy development
  • Relationship selling
  • Contract Preparation
  • Analytical and Logical Thinking
  • Sales Pipeline Management
  • Articulate and Persuasive
  • MLS Data Entry and Maintenance
  • Client Relationship Management
  • Sales Strategies
  • Effective Communication

Certification

California Department of Real Estate- Salesperson License #01262383

Member of California Association of Realtors

Member of The National Association of Realtors

Member of the National Small Business Owner Association

Accomplishments

  • Consistently placed in the Top 3% as a Sales Counselor for the KB home North Bay /Central Valley Division
  • Exceeded Customer Satisfaction Scores by achieving no less than 95% CSI Quarterly Scores

Work Preference

Work Type

Full Time

Work Location

On-Site

Important To Me

Company Culture

Timeline

New Home Sales Counselor

KB Home
03.2019 - Current

Real Estate Agent

Keller Williams
02.2012 - 04.2018

Business Owner

Z Computer Pro ( owner, sole proprietorship)
04.2007 - Current

Bachelor of Arts - Business Management / Martketing/Psychology

UCSB

Some College (No Degree) - Masters In Business Marketing

Stanford University

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Lori Raess-AiniNew Homse Sales Counselor