Lori Rincones
Caledonia,MI
Summary
Sales Director with 20 years of combined leadership, operations, compliance, brokerage, and sales experience in the financial and insurance industries. Excels in strategic business development. Passion for identifying and executing ideas that drive business results. Talented leader with the ability to exceed goals through the development of teams and strong internal and external partnerships.
"Lori is a high performer who displays this in everything she does." - General Manager, evaluation comment.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Sales Director
Liberty Mutual Insurance (now Comparion Insurance)
Grand Rapids, MI
07.2020 - Current
- Manage and oversee a $50 million sales operations in a designated territory.
- Provide strategic guidance to drive the expansion and optimization of the agencies.
- Mitigate underwriting and compliance risks unique to the business and individual insurance carriers.
- Cultivate strong relationships with key internal and external business partners to support growth initiatives.
- Analyze KPI reports and P&L statements to identify profit opportunities and boost revenue (optimize growth, performance, and profitability).
- Maintain expense and business acquisition costs.
- Develop and monitor sales plans, strategies, and targets to achieve revenue objectives.
- Recruited and built a high performing team of sales managers and agents resulting in consistent revenue growth and low turnover.
- Accomplishments: Obtained the first regional carrier partnership, co-authored the national leadership development and training program, produced the most small commercial premium, and led the region's life training initiative resulting in a 68% average policy premium increase.
- Awards: Sales Director of the Year (2022).
- Committees: National Sales Leader Council, National & Region Prepare to Lead Council, Regional Growth & Development Council, and CAP Development Council.
- Results: Exceeded objectives in 2020, 2021, 2022, and 2023.
Sales Manager
Liberty Mutual Insurance
Grand Rapids, MI
12.2010 - 07.2020
- Managed and oversaw the daily sales and service operations in designated offices.
- Served as a liaison between the offices, community partners, and internal business units.
- Recruited, trained, coached, and motivated talented employees to ensure success in their roles.
- Conducted regular meetings with sales teams and employees to review performance.
- Boosted revenue by developing successful strategies to penetrate new markets.
- Established ambitious goals for sales and service agents to promote achievement and surpass business targets.
- Improved profit margins by effectively managing expenses, budget, and overhead.
- Accomplishments: Co-authored the Keys New Agent Training program, opened 20+ affinity partnerships, expanded our TruStage partnership program from 1 to 12 credit unions in my territory.
- Awards: 3-Time Manager Golden Torch Winner, 3-Time Silver Manager Life Achievement Winner, 3-Time Manager Life Golden Circle Winner, 3-Time Master's Manager Achievement Winner.
- Committees: Keys Sales Agent Training Adjunct Faculty Member, Manager Council Member.
- Results: Exceeded objectives 9 of 10 years.
Chief Compliance Officer
USA Advanced Planners
Grand Rapids, MI
03.2007 - 12.2010
- USA Advanced Planners and USA Wealth Management are sister companies. I took on this additional role while continuing as Chief Compliance and Operations Officer.
- Oversaw all aspects of the broker-dealer's compliance program.
- See below Compliance Officer job description.
Chief Compliance Officer
USA Wealth Management
Grand Rapids, MI
10.2006 - 12.2010
- Took on this additional role.
- Oversaw all aspects of the registered investment adviser's compliance program.
- Hired, trained, and supervised a team to ensure the firm's compliance program ran smoothly.
- Developed and implemented a comprehensive compliance program to ensure organizational adherence to applicable laws and regulations.
- Created training programs for employees to increase awareness of legal requirements related to their roles within the organization.
- Coordinated with external auditors such as the SEC regarding regulatory requirements.
- Created training programs for employees to increase awareness of legal requirements related to their roles within the organization.
Chief Operations Officer
USA Wealth Management
Grand Rapids, MI
08.2004 - 12.2010
- Oversaw all aspects of the Adviser's operations program.
- Hired, trained, and supervised home office employees.
- Analyzed operational data to measure performance against key metrics and identify areas for improvement.
- Boosted individual agency revenue by identifying profit opportunities in their books of business.
- Led employees to develop high-performing diverse teams and deliver on ambitious goals and objectives.
- Developed and implemented operational strategies to reduce costs, improve efficiency, and maximize profits.
Director of Administration and Trading
USA Wealth Management
Grand Rapids, MI
08.2004 - 10.2006
- Managed the day to day operations involving the firm's investments.
- Developed business submission, suitability review, and investment trading procedures and guidelines.
- Placed bulk trades for various portfolios based on portfolio guidelines and market indicators.
- Managed and coached a team to ensure the firm's trading operations ran smoothly.
- Researched investment products for the development of new portfolio offerings.
Registered Sales Representative
Edward Jones
Ada, MI
05.2001 - 08.2004
- Oversaw all aspects of a local, branch investment office.
- Sourced and prospected new business to increase customer base and drive branch profitability.
- Conducted sales presentations to community members.
- Provided recommendations and advice on the purchase and sale of financial products and portfolios.
- Served as an account executive for clients to ensure portfolio performance was meeting objectives.
Education
Bachelor of Science - Sociology
Grand Valley State University
Allendale, MICertification
* Property & Casualty. * Accident & Health. * Life & Variable Annuity.
Skills
* Emotional Intelligence. *Communication. *Sales Leadership. * Business Development. *Training.
* Strategic Planning. * Sales Forecasting. * Financial Analysis. *Collaboration. * Negotiation. * Development.
Timeline
Sales Director
Liberty Mutual Insurance (now Comparion Insurance)
07.2020 - Current
Sales Manager
Liberty Mutual Insurance
12.2010 - 07.2020
Chief Compliance Officer
USA Advanced Planners
03.2007 - 12.2010
Chief Compliance Officer
USA Wealth Management
10.2006 - 12.2010
Chief Operations Officer
USA Wealth Management
08.2004 - 12.2010
Director of Administration and Trading
USA Wealth Management
08.2004 - 10.2006
Registered Sales Representative
Edward Jones
05.2001 - 08.2004
Bachelor of Science - Sociology
Grand Valley State University
Similar Profiles
Luz Guzman RomanoLuz Guzman Romano
Lead Sales Representative at Liberty Mutual Insurance/Comparion Insurance AgencyLead Sales Representative at Liberty Mutual Insurance/Comparion Insurance Agency
Jack ShaneJack Shane
Sales Agent at Comparion Insurance Agency, A Liberty Mutual CompanySales Agent at Comparion Insurance Agency, A Liberty Mutual Company
Sheila GonzalezSheila Gonzalez
Executive Sales Associate at Comparion Insurance Agency A Liberty Mutual CompanyExecutive Sales Associate at Comparion Insurance Agency A Liberty Mutual Company
Rachel FranciscoRachel Francisco
Office Administrator at Action Plumbing and MechanicalOffice Administrator at Action Plumbing and Mechanical
ADRIAN SANCHEZADRIAN SANCHEZ
Global Manager Commodity Electronics at SwobodaGlobal Manager Commodity Electronics at Swoboda