Lori Robbins
Wynnewood,PA
Summary
Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities.
Overview
20
20
years of professional experience
Work History
Director of Sales & Client Marketing
Family Focus Media
05.2017 - Current
- Managed a team of sales representatives, providing guidance, coaching and support.
- Conducted extensive pricing analysis and review, identifying strategic opportunities to optimize pricing and increase profit margins by 23% over 12 months through targeted price adjustments and implementation of dynamic pricing models.
- Developed and implemented sales plans and marketing strategies that consistently achieved ambitious sales targets and strengthened the organization's brand positioning in the marketplace.
- Established clear, measurable sales goals and proactively communicated them to the sales team. Regularly monitored progress and provided the team with timely updates to foster transparency, accountability, and goal attainment.
- Designed and continually updated a suite of impactful sales tools and resources to equip the sales team with the necessary frameworks, materials, and data insights to effectively engage customers and close more business.
- Monitor industry trends and market dynamics related to both product offerings and pricing strategies, leveraging these insights to proactively identify opportunities to enhance the competitiveness and profitability of the organization's portfolio.
- Proactively built and nurtured strong, trust-based relationships with new and existing clients, leveraging exceptional interpersonal skills and a solutions-oriented approach to consistently deliver value and exceed customer expectations.
- Collaborated closely with clients to deeply understand their unique marketing challenges and objectives, then leveraged expertise to architect customized marketing packages that effectively addressed their goals and delivered measurable results.
Market Research Consultant
Independent Contractor
10.2012 - Current
- Provided comprehensive support throughout the client proposal process, collaborating cross-functionally to gather requirements, develop tailored solutions, prepare compelling pitches, and negotiate mutually beneficial contract terms that consistently led to successful project awards.
- Met with supervisor to determine project scope, outline deliverables, or timelines, and create action plan.
- Assumed ownership and oversight of high-value client relationships, proactively managing all touchpoints to ensure exceptional service delivery, identify growth opportunities, and strengthen strategic partnerships that drove continued business expansion.
- Assisted clients in development and implementation of research questionnaires, then leveraged subject matter expertise to compile, draft, and edit insightful final reports that synthesized key findings and provided actionable recommendations to stakeholders.
- Daily project management for complex research initiatives, rigorously tracking progress, monitoring budgets, and proactively addressing challenges to ensure timely completion within established financial parameters while upholding the highest standards of quality.
- Compiled research findings into insightful, well-crafted reports that communicated key takeaways and provided actionable recommendations to stakeholders.
Senior Project Director
ICR (now SSRS)
09.2004 - 05.2008
- Managed client relationships for five accounts in the social and political industries
- Managed budgets of approximately $200,000 annually per project
- Responsible for all phases of research projects: Questionnaire design, sample design, program checking, response rates, weighting, and report creation, editing and delivery
- Experienced in phone, in person and online interviewing
- Spearheaded a highly impactful, multi-year (2005-2008) door-to-door research initiative in the aftermath of Hurricane Katrina, serving as a Field Manager overseeing in-person interviews with displaced residents in Houston, TX and New Orleans, LA.
- Delivered presentation of Hurricane Katrina field project findings at the 2006 AAPOR Conference in Montreal, sharing critical insights and recommendations with industry peers.
- Managed consultants, contractors and sub-contractors to complete project tasks.
Education
Bachelor of Arts - Business Administration
Muhlenberg College
Allentown, PA05.2002
Skills
- HubSpot
- Asana
- Quickbooks
- Cold-calling
- Sales strategy development
- Sales funnel management
- Client acquisition
- Marketing campaign analysis
Volunteer Experience
- Main Line Reform Temple, Wynnewood, PA, President, 04/2023, Present
- Main Line Reform Temple, Wynnewood, PA, Vice President, 04/2020, 04/2023
- Main Line Reform Temple, Wynnewood, PA, Board of Trustees, 04/2017, 04/2020
Timeline
Director of Sales & Client Marketing
Family Focus Media
05.2017 - Current
Market Research Consultant
Independent Contractor
10.2012 - Current
Senior Project Director
ICR (now SSRS)
09.2004 - 05.2008
Bachelor of Arts - Business Administration
Muhlenberg College
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