Lori Robbins
Summary
Experienced marketing and sales professional with over 20 years of diverse industry experience. Skilled in cultivating and nurturing relationships, excels in strategic planning and analysis, and fosters a collaborative leadership approach. Proficient in overseeing teams and crafting tactical strategies to capitalize on emerging market trends, driving achievement of organizational objectives.
Overview
23
23
years of professional experience
Work History
Director of Sales & Client Marketing
Family Focus Media
05.2017 - Current
- Manage and oversee sales operations (growth of 35% profit under my leadership)
- Ensure the sales plans and marketing strategies achieve sales and brand goals
- Create and communicate sales goals and inform the sales team on the progress of the goals
- Design and update sales tools to support the sales team
- Evaluate internal costs to determine product pricing
- Monitor industry trends specifically for both products and pricing
- Oversight of all client projects
- Develop and cultivate relationships with new and existing clients
- Assist clients in developing a package to support their marketing goals
- Brainstorming marketing strategies that complement client needs and our parent community
- Provide recap of client investment upon package completion
Market Research Consultant
10.2012 - Current
- Support of client proposal process
- Oversight of client relationships
- Daily project management overseeing the progress and budget of research projects
- Development and implementation of a questionnaire
- Compiling, drafting, and editing final research reports including insights
- Communication with clients on all facets of the projects
Senior Project Director
ICR (now SSRS) Media
09.2004 - 05.2008
- Managed client relationships for five accounts in the social and political industries
- Managed budgets of approximately $200,000 annually per project
- Responsible for all phases of research projects:
- Questionnaire design, sample design, program checking, response rates, weighting, and report creation, editing and delivery
- Experienced in phone, in person and online interviewing
- Managed a multi – year (2005 – 2008) major door-to-door initiatives
Marketing Coordinator
Bodek and Rhodes
06.2002 - 09.2004
- Created and managed the cooperative advertising budget that grew from $0 to approximately $700,000
- Funds acquired by manufacturers designated for direct mail campaigns, daily electronic communications, and the annual catalog production
- Produced web-based seminars coinciding with sales materials
- Supported B2B website development
Education
Bachelor of Arts - Business Administration, Marketing, Information Systems Management
Muhlenberg College
Allentown, PASkills
- HubSpot
- Asana
- Canva
- Quickbooks
- Google Suite
- Mailchimp
- Microsoft Suite
- Content strategy
- Partnership development
- Marketing analytics
- Advertising management
- CRM management
Timeline
Director of Sales & Client Marketing
Family Focus Media
05.2017 - Current
Market Research Consultant
10.2012 - Current
Senior Project Director
ICR (now SSRS) Media
09.2004 - 05.2008
Marketing Coordinator
Bodek and Rhodes
06.2002 - 09.2004
Bachelor of Arts - Business Administration, Marketing, Information Systems Management
Muhlenberg College
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