Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Lori Skedelsky

East Brunswick,NJ
Lori Skedelsky

Summary

Attentive and goal-focused brings successful approach to cultivating complex best practices to meet organizational and regulatory expectations. Detail-oriented focus on achieving expected outcomes. Enthusiastic hard worker with expertise in cultivating lucrative relationships and implementing better processes and procedures

Dedicated Consultant bringing dynamic skills in client oversight, issue resolution and presentation. Successful juggling multiple tasks and projects simultaneously. Excellent business knowledge within advertising & marketing industries.

Overview

28
years of professional experience

Work History

Self Employed
East Brunswick, NJ

Consultant
01.2009 - Current

Job overview

  • Directed and managed projects within pharmaceutical companies as well as in advertising agencies which included controlling budgets up to 5O million dollars and leading a staff of un to 8 people while on site
  • Pharmaceutical Project Management included business planning, budgeting, and sales force implementation
  • Agency Project Management included new business pitches, as well as completing work in digital, social, and traditional print advertising
  • Worked extensively in both Global and Domestic Arenas coordinating roll out of extensive Omni-channel marketing campaigns.
  • Organized meetings between stakeholders to discuss project details and timelines.
  • Developed and implemented customized strategies to meet client needs.

Draft FCB
NY, NY

Vice President Group Account Supervisor
01.2005 - 11.2024

Job overview

  • Named principle executive with full accountability for operations management and control including: leading planning and development of international marketing communications agency; handling a client advertising budget of $100M+ and direct oversight of 8 employees
  • Co-Promote between BMS & Merck
  • Successfully secured Lovaza (Omega 3 Rx) account with one week of hire.
  • Directed business development initiatives, including acquisitions and joint venture agreements.
  • Created effective communication strategies between management team members and employees at all levels of the organization.
  • Maintained relationships with key stakeholders by attending meetings and responding promptly to inquiries or requests for information.
  • Cultivated a culture of collaboration among department heads to facilitate cross-functional project execution.
  • Communicated regularly with executive team members to deliver pertinent details related to progress status and direction for projects.
  • Tracked progress on projects and provided timely feedback to staff members.
  • Resolved customer complaints in a timely manner while ensuring customer satisfaction.
  • Conducted weekly meetings with team members to discuss upcoming tasks and project deadlines.

Cline, Davis, Mann
NY, NY

Vice President Account Group Supervisor
01.2006 - 05.2009

Job overview

  • Visionary and strategic leader in charge of trining and enhancing corporate brand and leading operations including business planning and oversight of 5 direct reports
  • Recognized for performance on high-stake product launch planning
  • Led, directed, and oversaw the market research that led to the determination of brand name, colors, positioning, marketing messaging and input boards
  • Led strategic planning on several portfolios of brands, creating strategy within each brand as well as across the overall umbrella of products within the portfolio
  • Collaborated with medical and regulatory agencies in assembling FDA review packages, as well as formulating answers to FDA product queries
  • Maintained all project timelines, managed and oversaw budget planning and expenses, keeping projects on time and on budget
  • Tracking priority tactics and performance to goals/budget.
  • Developed and executed strategic plans to support the vision of the organization.
  • Formulated policies that improved operational efficiency and productivity.
  • Directed business development initiatives, including acquisitions and joint venture agreements.
  • Negotiated contracts with vendors for services, products and supplies.
  • Managed financial operations, overseeing budgeting, forecasting and financial analysis activities.
  • Provided oversight of all departments in order to ensure smooth operation of daily activities.
  • Maintained relationships with key stakeholders by attending meetings and responding promptly to inquiries or requests for information.
  • Analyzed market trends to identify opportunities for growth within existing markets or new ones.
  • Communicated regularly with executive team members to deliver pertinent details related to progress status and direction for projects.

Aventis Pharmaceuticals
Bridgewater, NJ

Director of Marketing
01.2001 - 04.2005

Job overview

  • Led strategic direction for the global and US Teams and worked with global commercialization teams to create product labeling, reimbursement strategies, for Lantus and later Apidra and Exubera
  • Lantus was at the time the fastest drug to reach a billion dollars
  • Developed congress schedule and abstract submission
  • Responsible for ensuring key articles were published before and at launch to accelerate scientific information to enable uptake of new and unique products
  • Participated in DTC planning, research and on site for shoot
  • Consistently liaised and interlaced with all external agencies ranging from advertising and public relation agencies, medical education companies as well as publication groups
  • Researched product differentiations, conducted symposia, and adjusted pricing and marketing accordingly to overcome substantial obstacles and launch Apidra within 18 months
  • Presented and sold the use of digital presentation devices to aid sales reps in presenting technical information to doctors, increasing their interests in prescribing
  • Co-managed cross functional team to develop a process to determine the ideal level of integration between healthcare professional, consumer, Internet, and CRM communications through traditional and digital channels
  • Includes both Global and US.
  • Developed comprehensive marketing plans and strategies to increase brand awareness and customer loyalty.
  • Managed a team of marketing professionals in the implementation of campaigns, advertising, promotions, and public relations activities.
  • Conducted market research to identify target audiences and develop effective messaging strategies.
  • Collaborated with sales teams to create promotional materials that increased product sales.
  • Analyzed competitor products and services to gain insight into industry trends and opportunities.
  • Ensured compliance with applicable laws governing the advertisement of products or services.
  • Expanded new businesses by developing powerful sales, advertising and marketing campaigns.
  • Planned and facilitated meetings to share marketing plans and explain future business goals.
  • Cultivated business partnerships to build lasting relationships with internal and external parties.

Novo Nordisk
Princeton, NJ

Associate Director of Marketing
03.1997 - 12.2000

Job overview

  • Responsible for new product development, pricing strategies, and opinion leaders
  • Planned congress schedule, worked closely with medical to ensure abstracts were submitted on time for presentation at major congresses
  • Worked with several external vendors, agencies, to execute print, digital and educational asset strategy to ensure appropriate resource allocation to ensure successful timeline management
  • Maximized team effectiveness enhancing communication, performance management development plans, and reward structures
  • Received year over year promotions for contributions to the company as well as an elite award for excellence
  • Analyzed data collected from various sources in order to identify trends or areas requiring further investigation or action.
  • Actively participated in external events such as conferences and seminars related to the company's field of activity.
  • Evaluated performance of subordinates through regular feedback sessions and annual reviews.
  • Established key performance indicators which were tracked regularly against set targets.
  • Participated in staff meetings, working groups or task forces to implement strategic initiatives.
  • Led and drove collaboration with internal teams and partners to meet expected timelines, budget and quality standards.
  • Engaged in ongoing professional development by attending seminars or conferences.
  • Established and grew relationships with customers and industry partners to shape technical requirements and acquisition strategies.
  • Coached and guided direct reports on day-to-day operations and company policies and procedures.
  • Leveraged market knowledge and studied competitive landscape to drive revenue.

Education

University of Michigan - Ann Arbor

Certificate: Competitive Marketing and Strategy from Global Strategy And Competitive Marketing
04-2000

University Overview

University of Wisconsin - Madison

Bachelor of Arts - Political Science
01.1992

University Overview

Skills

  • Microsoft Office Suite (Access, Excel, Word, PowerPoint, Outlook)
  • Mac & PC Operating Systems (Keynote & Pages)
  • Training and Mentoring
  • Digital marketing
  • Social media management
  • Strategic Planning
  • Forecasting and Budgeting
  • Timeline Development
  • Staff Management
  • Go-to-Market Strategies
  • Business Planning
  • Client Rapport
  • Client Relationships
  • Attention to Detail
  • Problem-Solving

Timeline

Consultant
Self Employed
01.2009 - Current
Vice President Account Group Supervisor
Cline, Davis, Mann
01.2006 - 05.2009
Vice President Group Account Supervisor
Draft FCB
01.2005 - 11.2024
Director of Marketing
Aventis Pharmaceuticals
01.2001 - 04.2005
Associate Director of Marketing
Novo Nordisk
03.1997 - 12.2000
University of Michigan - Ann Arbor
Certificate: Competitive Marketing and Strategy from Global Strategy And Competitive Marketing
University of Wisconsin - Madison
Bachelor of Arts - Political Science

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Lori Skedelsky