Lori Spencer
Los Angeles,CA
Summary
Dynamic sales leader with 20 years of experience in driving revenue growth and nurturing key client relationships. My expertise in consultative selling and strategic business development, combined with talent for fostering robust client relationships, has consistently delivered exceptional business outcomes.
Overview
26
26
years of professional experience
Work History
National Sales Director
Unibail-Rodamco-Westfield
Los Angeles, CA
01.2022 - 01.2025
- Developed and executed sales strategies that exceeded revenue growth by 20% contributing to $4.2M in increased company revenue within one year
- Cultivated strong professional relationships with key clients, securing repeat business that accounted for $2M in annual sales
- Worked closely with executive management team on strategic initiatives, leading to 30% increase in revenue growth through enhanced cross-functional collaboration
- Collaborated with marketing team to develop promotional materials that aligned with overall business strategy, resulting in first-to-market sale of sponsorship, $230k in added revenue
Regional Account Executive
Screenvision Media
Los Angeles, CA
01.2019 - 01.2022
- Developed regional accounts out of agencies that included Tier 2 Automotive, Healthcare, Publishing, Travel/Tourism, and Music & Entertainment, increasing revenue 15% YOY
- Analyzed customer data to develop targeted marketing campaigns resulting in two Automotive sponsorships, worth $500k
- Strategized to develop innovative and creative product offerings to meet client's needs and challenges, contributing to $1M in new business
Director, West Coast Region
PodcastOne
Beverly Hills, USA
01.2015 - 01.2018
- Produced over $2M in new business through innovative strategy, with host live reads, resulting in 20% increase in revenue growth
- Implemented an innovative strategy, resulting in $100k incremental spend and adopted as a new concept, increasing revenue by 15%
- Cultivated $750k with direct response clients in the first six months, contributing to a 25% increase in annual revenue
Sales Director, Western Region
TargetSpot
Los Angeles, CA
01.2013 - 01.2015
- Led sales efforts, generating $1.5M in new business for start-up digital audio platform, exceeding company average by 38%
- Implemented a brand study to demonstrate value and impact for a key account worth $250k, enhancing client retention and satisfaction
- Infiltrated targeted industry, securing a grocery chain worth $50k in monthly spend, contributing to 15% increase in revenue growth
Senior National Account Manager
USTN-United States Traffic Network
Los Angeles, CA
01.2009 - 01.2013
- Responsible for driving revenue growth and securing new business, achieving 30% increase in annual sales
- Increased profitability and revenue by identifying customer needs and determining appropriate offerings, leading to $3M in annual revenue boost
- Developed strategic plans that identified target markets and outlined tactics used by competitors, resulting in a 20% increase in market share
Senior Account Manager
SiriusXM
Los Angeles, CA
01.2005 - 01.2009
- Managed $4M in Direct Response accounts, achieving a 35% increase in annual revenue
- Awarded “Rookie of the Year” recipient for outstanding performance in new business, contributing to $2M increase in overall revenue
- Collaborated with marketing team to develop strategic solutions for brands, leading to $1M in sponsorships
Regional Account Manager
United States Traffic Network
Los Angeles, CA
01.1999 - 01.2005
- Developed and implemented regional account plans for startup that increased revenue by 30% annually
- Developed relationships with key decision makers at target accounts, resulting in 25 new business accounts
- Recognized as President Club Member, top achievement in sales, exceeding sales targets consistently by over 30% YOY
Education
Bachelor of Science - Journalism/Advertising
University of Colorado
Boulder, COSkills
- Key Client Relations
- Key Account Management
- Business Development
- Consultative Selling
- Revenue growth and retention
- Customer Engagement
Activities and Volunteer
- Snow Ski, Cooking, Dining and Entertaining
- LA Food Bank, Baby2Baby, TOHS & WHS Booster Club
Timeline
National Sales Director
Unibail-Rodamco-Westfield
01.2022 - 01.2025
Regional Account Executive
Screenvision Media
01.2019 - 01.2022
Director, West Coast Region
PodcastOne
01.2015 - 01.2018
Sales Director, Western Region
TargetSpot
01.2013 - 01.2015
Senior National Account Manager
USTN-United States Traffic Network
01.2009 - 01.2013
Senior Account Manager
SiriusXM
01.2005 - 01.2009
Regional Account Manager
United States Traffic Network
01.1999 - 01.2005
Bachelor of Science - Journalism/Advertising
University of Colorado
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