Lori Wilson

Fostered meaningful connections between organizations and their communities, ensuring inclusive and effective engagement. Skilled in strategic planning, campaign management, and stakeholder relations and driven by a commitment to authentic engagement and strategic storytelling; led initiatives to enhance visibility, strengthen relationships, and drive impactful change.

Key responsibilities:

• Community & Public Engagement – Developed and implemented dynamic programs tailored to diverse communities, fostering collaboration and trust.
• Strategic Communication – Created compelling content, including engagement plans, press releases, newsletters, and social media campaigns, to amplify messaging.
• Stakeholder Relations – Built and maintained strong partnerships with community leaders, businesses, and government officials, ensuring alignment and support.
• Marketing & Digital Strategy – Designed promotional materials, managed media relations, and executed targeted email and social media campaigns to enhance digital presence.
• Event Planning & Execution – Organized and led high-impact events, including public meetings, press conferences, hearings, and community celebrations.
• Project Management & Quality Assurance – Oversaw documentation, ensuring accuracy, quality, and client satisfaction.

Advanced organizational missions by strategic donor engagement and partnership development. Successfully enhanced brand awareness and mission impact across Texas through relationship-building, innovative fundraising strategies, and mission-driven storytelling.

Key responsibilities:

• Corporate & Community Partnerships – Secured high-impact partnerships with individuals, organizations, and businesses, leading to significant donations and program growth.
• Strategic Fundraising – Planned, developed, and executed initiatives aligned with company-wide goals, including cause marketing and fundraising campaigns.
• Mission Advocacy & Awareness – Expanded outreach efforts, increasing visibility and support for key initiatives across diverse communities.

Managed the day-to-day operations of diverse Scan-Based Trading (SBT) programs for large convenience retailer, ensuring seamless execution and optimization. Skilled in building and maintaining long-term relationships with key accounts, driving engagement, and fostering trust.

Key Responsibilities:

• Program Management – Oversaw end-to-end SBT operations, ensuring efficiency, accuracy, and profitability.
• Client & Vendor Relations – Served as the primary liaison between clients, vendors, customer service, and the sales team, streamlining communication and issue resolution.
• Brand Awareness & Growth – Strengthened company visibility within client departments, enhancing brand positioning and value.
• Strategic Collaboration – Identified and facilitated mutually beneficial program opportunities, aligning business goals with client needs.

Led the development, execution, and growth of impactful programs to strengthen and advocate for the Coppell business community. My role involved strategic planning, partnership cultivation, and event management to ensure our initiatives supported local economic growth, professional development, and community engagement.

Key Responsibilities:

• Program Development & Management – Design and oversee initiatives that address the evolving needs of local businesses, including networking events, educational workshops, and leadership programs.
• Strategic Partnerships – Collaborate with key stakeholders, including local government, business and community leaders, and nonprofit organizations, to expand opportunities and resources for our members.
• Event Planning & Execution – Lead the coordination of high-impact events, from business expos to policy forums, ensuring seamless operations and valuable engagement including originating Taste of Coppell.
• Membership Engagement – Foster strong relationships with members, encouraging participation in chamber programs and advocating for their success.
• Community & Economic Development – Work to strengthen the local economy by driving initiatives that support entrepreneurship, workforce development, and business advocacy.
• Marketing & Communications – Develop compelling messaging and outreach strategies to promote programs, ensuring visibility and high participation rates.