Lorie Ann Shumate
Pinnacle,NC
Summary
Detail oriented, results-driven brand and sales strategist with a 24+ years of achievement and demonstrated success creatively driving multimillion dollar revenue growth while providing visionary sales leadership in highly competitive markets. Solid track record securing key clients and increasing brand awareness to grow market share.
Overview
30
30
years of professional experience
Work History
Owner/Proprietor
Flawsome Design & Wares Boutique
Lewisville, NC
06.2018 - 03.2024
- Unique Retail Establishment showcasing 3k sq ft of handmade goods, home decor, apparel & accessories, specializing in personalized gifting.
- Active participant in business community and global initiatives, online presence through ecommerce website and social collateral.
- Recipient of 2018 Innovation Award & 2019 Best Gift Shop in the Yadkin Valley. Start up and store layout and design. Merchandising, design and staging within store and seasonal design within clients homes.
- Analyzed industry trends to develop competitive strategies.
- Hosted special events to boost brand awareness and increase community engagement.
Realtor/Broker/Vice President
SHUMATE CONSTRUCTION INC.
Elkin, NC
08.2013 - 10.2018
- Involved in all aspects of new home design and construction, home renovation and investment flips
- Managed all marketing initiatives, sales, design, staging, project management during construction, accounting, payroll, budgeting, website development, property management, market analysis, P&L, CRM, digital marketing, contracts and compliance, OSHA, DOL, NGBS Green Certification, LEED Certification
- NCREC Licensee, Realtor.
- Developed marketing plans to promote properties for sale, including listing ads in newspapers and websites.
Salon Senior Executive
SALLY BEAUTY HOLDINGS, LLC
Statewide, NC
01.2011 - 08.2013
- Promotional, merchandising and sales analysis
- Consultative selling in order to increase salon revenues, brand management and performance
- Reporting and management systems used include SAP CRM, SRM, ERP, PLM, SCM
- KPI utilized for sales team management and performance evaluations as well as client sales analysis and growth
- Trade show planning, design and execution
- P&L's, inventory management, forecasting, and e-commerce were all essential to strategic consultation
- Monitored industry trends and changes in customer demand to adjust business strategies accordingly.
- Directed the development of marketing initiatives to expand customer base and increase revenue.
Canadian Channel Manager
MASTERBRAND CABINETS, INC.
Jasper, IN
01.2009 - 01.2011
- Analyzed target markets and built an overall channel opportunity model by segment, growth and trends. Brand Management of Kitchen Kraft cabinetry throughout Canadian Market.Managed Canadian retail stores prototype development, design and implementation
- Collaborated with Sales, Brand and Product teams to develop brand and merchandising promotion plans, layouts as well as product distribution and pricing strategies. Advanced MBCI's customer intimacy strategy thru direct interaction with channel partners. Provided sales team training for program and product launches. Identified and communicated product and service gaps within the Dealer and Retail Channels utilizing ERP & SAP.Led execution of projects and managed budgets to deliver targeted sales and profits
- Analyzed effectiveness of channel marketing & sales programs and recommended plan changes as appropriate. Managed Canadian team of Sales Executives and Marketing Associates.Developed and presented annual channel sales and marketing plan for Canada
- Extensive travel throughout Canada.
District Sales Manager
GANZ USA, LLC
Multi-state, NC
01.2004 - 01.2009
- Responsible for the development and performance of sales activities and planning in assigned multi-state market
- Staffed and directed a sales team of 24 direct reports and provided leadership towards the achievement of maximum profitability and growth in line with company vision and values
- Collaborated with other departments such as marketing, finance, human resources and operations in order to ensure success across all areas of responsibility.
- Assessed employee performance through regular reviews and documented any areas needing improvement or development.
- Analyzed sales data and identified trends in order to develop targeted sales plans for assigned territory.
- Created detailed reports summarizing all aspects of district operations including financials, staffing levels and customer feedback.
- Managed a team of sales representatives and provided training, coaching and mentoring to ensure optimal performance.
- Developed and implemented strategies to increase market share and profitability of the district.
Territory Sales Manager
PHILIP MORRIS USA
Hickory, NC
01.1994 - 07.2001
- Led regional sales team in territory sales of $8.2 million
- Designed marketing strategies to be implemented on a national level
- Conducted seminars and programs for underage awareness campaign
- Implemented corporate sales strategies in order to grow market share
- This position was held fresh out of college and was an essential building block to recognizing my passion for sales and marketing.
Education
Bachelor of Science (B.S.) - Business/ Marketing / Economics
APPALACHIAN STATE UNIVERSITY
05.1993
Skills
- Public Speaking
- Mentoring
- Tech Proficient
- Adobe
- MS Office
- Mailchimp
- Hubspot
- Social Platforms
- Detail oriented
- SAP, CRM, SRM, ERP, SCM
- Negotiations
- Passion for knowledge
- Business Management
- KPI Management
- Business marketing
- Partnership Development
- Design coordination
- Business Development
- Marketing
- Creative and artistic
Credentials And Licenses
- Licensed Realtor
- Published Author "Your Exceptional Life Begins Now"
- Founder Gardu Swimwear
- Founder Bravo Events & Consulting
Timeline
Owner/Proprietor
Flawsome Design & Wares Boutique
06.2018 - 03.2024
Realtor/Broker/Vice President
SHUMATE CONSTRUCTION INC.
08.2013 - 10.2018
Salon Senior Executive
SALLY BEAUTY HOLDINGS, LLC
01.2011 - 08.2013
Canadian Channel Manager
MASTERBRAND CABINETS, INC.
01.2009 - 01.2011
District Sales Manager
GANZ USA, LLC
01.2004 - 01.2009
Territory Sales Manager
PHILIP MORRIS USA
01.1994 - 07.2001
Bachelor of Science (B.S.) - Business/ Marketing / Economics
APPALACHIAN STATE UNIVERSITY
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