Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
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Lori Hunsaker Baerg

Lee’s Summit,MO

Summary

Seeking a strategic senior role in corporate communications strategy to produce, develop, innovate, and lead integrated, multi-faceted communications initiatives. Expertise includes writing content on diverse topics and for use in different media. Bringing 20 years of related experience in proposal creation.

Overview

26
26
years of professional experience

Work History

Senior Content Writer

Oracle
04.2022 - 04.2023
  • Worked with teams of designers, editors and marketers to create content for client campaigns. Crafted thought leadership SEO-friendly content for websites and blog posts to establish international credibility.
  • Edited and proofread content to confirm proper grammar, quality and consistency with AP style for Cerner. Chicago Style for Oracle.
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.

CMO/Senior Strategist

Baerg Enterprises LLC
01.2014 - Current
  • Rebuilt defunct marketing department managing internal/external teams, created custom CMS to manage over 600 projects per year, created and produced multiple events, and elevated brand promise.
  • Created customized marketing materials to increase product awareness including print, digital, traditional and public awareness.
  • Developed and deployed content marketing strategies to improve customer experience and brand advocates.
  • Collaborated with designers, copywriters and developers, creating effective marketing campaigns.
  • Hired to build CMO practice while servicing clients as their CMO.
  • Senior content creator.

Founder/CEO

Prizm Creative
06.1997 - 03.2014
  • Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth, partnering with clients as their in house agency of record.
  • Grew business 150% year over year first ten years of company, while securing investment opportunities.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Created large live event experiences across US for national and international companies and universities.
  • Directed market expansions to propel business forward, meet changing customer needs and customized creative communication solutions.
  • Established and maintained strong relationships with customers, vendors and strategic partners.
  • Managed financial, operational and human resources to optimize business performance.
  • Developed innovative sales and marketing strategies to facilitate business expansion for clients.
  • Cultivated company-wide culture of innovation and collaboration.
  • Maintained P&L and shouldered corporate fiscal responsibility.
  • Oversaw divisional marketing, advertising and new product development for company and for our clients.

Education

Bachelor of Arts - Corporate & Organizational Communications

Western Kentucky University
Bowling Green, KY

Ducktorate Degree - Management Disney Style

Disney University
Orlando

Skills

  • Software/Product Training
  • Workday, JIRA, Meltwater, Teams, Slack, Microsoft 365 Suite, Adobe Acrobat, Canva, Netsuite, Salesforce, Custom CMS, Wrike, and more
  • Consistent Brand Messaging
  • Content Marketing
  • Creative Writing
  • Marketing
  • Deadline Management
  • Project Management
  • Multimedia Writing
  • Chicago Manual of Style
  • AP Manual of Style
  • Concept development
  • Marketing and advertising strategies
  • Marketing communications expertise

Additional Information

  • National Telly Awards (21), National Axiom awards (2), National Aurora award (1) Client Excellence Awards (Helzberg Diamonds, Blue Scope Buildings N.A., and Kansas City Small Business Monthly)

Timeline

Senior Content Writer

Oracle
04.2022 - 04.2023

CMO/Senior Strategist

Baerg Enterprises LLC
01.2014 - Current

Founder/CEO

Prizm Creative
06.1997 - 03.2014

Bachelor of Arts - Corporate & Organizational Communications

Western Kentucky University

Ducktorate Degree - Management Disney Style

Disney University

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Lori Hunsaker Baerg