Lori K. Haws
Maryville,MO
Summary
Dynamic leader with a proven track record at Regional Media Inc., excelling in sales growth strategies and community engagement initiatives. Adept at mentoring teams and driving operational excellence, I leverage strong communication skills to foster relationships and enhance brand presence, ensuring sustainable organizational growth and impactful community connections.
Overview
11
11
years of professional experience
Work History
General Manager-Sales Manager/on-air Personality
Regional Media Inc.
Maryville, MO
01.2025 - Current
- Provide comprehensive leadership and strategic direction for market operations, with a primary focus on driving sales revenue to ensure sustainable organizational growth.
- Provide dynamic on-air performance through interaction with a morning show co-host and actively participating in radio auctions, strategically designed to enhance audience engagement and expand station listenership.
- Collaborate with the CEO to lead client relationship building and the strategic implementation of high-profile promotions and community events.
- Execute critical management responsibilities including budget oversight, staff and department leadership, sales growth and development of standard operating procedures.
- Mentor and lead sales teams in developing standard operating procedures and effective marketing initiatives to drive revenue and market share.
- Act as a key liaison with city, civic, and economic organizations to build strong community ties and enhance brand presence across multiple regional markets.
Trauma Support Coach & Advocate
Seeds of Resilience-Lori Haws Trauma Coach
Maryville, MO
11.2021 - Current
- Support and mentor trauma survivors through in-person and virtual guidance to educate and assist clients through the recovery process and reconnect with themselves and the world.
- Provide emotional reinforcement to clients to brainstorm, develop coping skills, and examine potential decisions to deliver guidance and encouragement.
- Present to diverse groups on non-profit goals to drive public awareness and secure new funding opportunities.
- Organize and market community meetings through multi-channel social media, grass roots and scheduling to provide regional support outlets.
- Guide in the development of coping skills for individuals dealing with post-traumatic stress through group and one-on-one communication, focusing on first responders and veterans to talk through traumatic experiences and crises.
- Facilitate local awareness of available services for the public, first responders, and veterans through electronic, community, and face-to-face marketing to ensure community members are aware of the benefits available to them.
Sales Executive/On-air Personality
Regional Media Inc.
Maryville, MO
02.2024 - 01.2025
- Conducted in-depth consultations to analyze client business needs and customer demographics, delivering tailored marketing campaigns that drive business growth.
- Developed relationships with business owners and community leaders in the Maryville, St. Joseph, and Clarinda, Iowa areas, including city, civic, and economic organizations, to create an effective marketing strategy.
- Identified, prospected, and secured new advertisers while maintaining and expanding relationships with legacy clients and agencies.
- Utilized software platforms for client communication, appointments, contracts, sales and production, ensuring a smooth process for client buys.
- Created tailored radio advertising schedules and sponsorships, combining on-air spots with digital, magazine and promotional opportunities.
- Collaborated with production and programming teams to ensure excellent quality, smooth audio development and execution.
Site Manager I-III
Randstad USA
Maryville, MO
09.2021 - 01.2024
- Earned promotions from Site Manager I to Site Manager III in less than two years based on performance in training, problem-solving, and dynamic account management.
- Implemented innovative sourcing strategies and social media campaigns to build a talent pipeline of over 1,000 passive candidates to meet client demand.
- Recruited, hired, developed, trained, and led a cross-functional managerial team in process development, coaching, and daily oversight to ensure effectiveness in operating budgets, providing leverage to reach short and long-term goals.
- Maintained responsibility for managing and implementing operational upgrades while maximizing all aspects of people, processes, and performance to achieve excellence in the employee experience.
- Identified strategic trade-offs in labor, inventory, and upstream expenses to ensure efficiency and financial growth.
- Developed 'top-of-mind' awareness through consistent in-person and electronic communication, fostering successful consultative relationships with clients and up to 300 active talent.
- Directed day-to-day leadership of account P&Ls, employee development, and team relationships to provide clients with high-quality, cost-effective service.
- Maintained regular communication with key stakeholders focused on increasing 'wallet share' while ensuring the highest levels of client and employee satisfaction.
- Oversaw daily site operations, including budget and productivity management, while reducing turnover to contribute directly to account profitability.
Freelance Resume Reviewer and Writer
Indeed.com
Remote-Maryville, MO
08.2020 - 04.2023
- Provided client resume reviews, including content and formatting recommendations to ensure improvements and client satisfaction, specific to each case.
- Presented visual examples of content development and access to relevant resources, to ensure clients have readily accessible support.
- Developed instructional videos through desktop sharing applications to provide clients with detailed coaching files in real time.
- Created professional resumes by trimming and developing content to provide clear, concise documents with the client's skills, experience, and value.
- Facilitated one-on-one, virtual resume review meetings, including suggested edits on format, content, and job search processes to provide clients with vital information and the opportunity to gain answers to specific questions.
Career Services Specialist
Northwest Missouri State University
Maryville, MO
11.2014 - 02.2021
- Facilitated high-volume meeting coordination with prospective students, families, and faculty to align organizational offerings with stakeholder needs.
- Developed and presented career courses to students in 5 classrooms, 3 online-only classes, and TRIO/Upward Bound classes and events to ensure updated career guidance each semester.
- Maintained communication with students and graduates, guiding each aspect of the application process, to ensure post-graduate placement.
- Ensured accuracy in data entry and reporting of all activity into the career development database, including observation notes, career advancements, employment, and job development activity providing current information to all staff and faculty.
- Built complex spreadsheets and coordinated with Institutional Research to complete annual placement reports used for recruiting, funding, and strategic analysis.
Education
First Responder Chaplain/Peer Support Training - Levels 1-4
Serving Heroes
Kansas City, MO01.2024
Graduate Certificate - Human Services Counseling; Military Resilience
Liberty University
Lynchburg, VA12-2019
Master of Arts - Human Services Counseling; Life Coaching
Liberty University
Lynchburg, VA12-2018
Bachelor of Arts - Social Science; Education Concentration, Minor in Psychology
Ashford University
Clinton, IA09-2013
Skills
- Microsoft Office Suite and Google Workspace
- Video conferencing tools
- Sales growth strategies
- Community engagement initiatives
- Strategic planning and budgeting
- Communication skills
- Coaching and mentoring
- Team leadership and development
- Problem solving techniques
- Advertising and marketing strategies
- Relationship management
- Operations management
Websites
Affiliations And Recognition
- Business Network International (BNI), St. Joseph, MO, 2024 - 2025
- Maryville Host Lions Club, Maryville, MO, 2023 - Present, Secretary, 2024 - 2025
- 139th AW Airman & Family Readiness Assn. Board, MO, 2023 - Present
- Student Veterans Association, Northwest Missouri State University, 2019 - 2021, Staff/Off-campus Advisor
- North Star Advocacy Center, Maryville, MO, 2018 - Present, Volunteer/Group Facilitator
- Serving Those Who Serve, Northwest Missouri State University, Maryville, MO, 2018-2021, Board Member/Volunteer
- Student Impact Award-Staff Individual Nominee, Northwest Missouri State University, 04/01/20
- University of Missouri Extension Council, Nodaway County, MO, 2016-2020, Council Member, Council Chair, 2018-2019
- Long-Term Commitment and Support Award, 2019
Timeline
General Manager-Sales Manager/on-air Personality
Regional Media Inc.
01.2025 - Current
Sales Executive/On-air Personality
Regional Media Inc.
02.2024 - 01.2025
Trauma Support Coach & Advocate
Seeds of Resilience-Lori Haws Trauma Coach
11.2021 - Current
Site Manager I-III
Randstad USA
09.2021 - 01.2024
Freelance Resume Reviewer and Writer
Indeed.com
08.2020 - 04.2023
Career Services Specialist
Northwest Missouri State University
11.2014 - 02.2021
First Responder Chaplain/Peer Support Training - Levels 1-4
Serving Heroes
Graduate Certificate - Human Services Counseling; Military Resilience
Liberty University
Master of Arts - Human Services Counseling; Life Coaching
Liberty University
Bachelor of Arts - Social Science; Education Concentration, Minor in Psychology
Ashford University