Lori L. Solberg
Osseo,MN
Summary
Seasoned set/prop stylist offering a solid foundation for applying dynamic visual expertise to showcase product lines in alignment with brand vision. Industrious and quick learning with aptitude for creative problem solving. Skilled at developing cohesive styling tactics to collaborate with interactive retail environments boosting revenue.
Overview
20
20
years of professional experience
Work History
Prop/Set Stylist-Freelance
Shutterfly, 3M, Target, Quad
Minnetonka, MN
06.2021 - Current
- Prop Stylist/Assistant on set
- Purchase materials, products, props & selected wardrobe to enhance appearance of subjects/models
- Chose proper apparel/accessories for model shots to boost consumer sales
- Showcase desired product with articulate styling techniques
- Work closely with team members to deliver project requirements, develop styling solutions to meet tight deadlines
Stylist-Freelance
Tgb Brands
Minnetonka, MN
10.2019 - Current
- Table top styling, beauty shots for Women's Apparel, Jewelry, & Accessories
- Stylie & prep products for Ecomm model shoots
- Planned photography shots using innovative thinking to obtain the brand & quality of current products
- Met tight deadlines alongside photographer/development team for catalogue layouts
Prop Stylist/Visual Execution
Freelance
Minneapolis, MN
06.2004 - Current
- Prop styling, selecting wardrobe, manage props for photo shoots
- Purchase materials and props for photo shoots
- Provide comprehensive focus for Visual Displays and Seasonal Installations
- Partner with creative directors/photographers collaborating on current projects
- Coordinate and execute merchandise floor moves/designs
Visual Coordinator
Robb & Stucky International
Sarasota , FL
06.2018 - 05.2019
- Create home interior displays, maximizing exposure of key pieces to align corporate guidelines
- Execute floor moves for promotional changes, vendor roll outs and market trends
- Collaborate with director to strategize ways to increase sales, implementing efficient layouts
- Assessed weekly reports to fulfill company merchandising needs for sales and promotions
Lead Visual Designer-PT Buyer
Carlisle Gifts
Sarasota , FL
07.2016 - 07.2017
- Create and execute compelling displays, maintaining company visual standards
- Coincide with GM to develop effective floor plans for seasonal products and special promotions
- Facilitate engaging displays for obsolete, sale items or mark down strategies
- Assistant Buyer for interior home goods and promotional accessories
Skills
- Set Stylist Assistant
- Prop/Prep Stylist
- Table Top Stylist
- Event Coordination
- Studio Management
- Source props/Buyer
- Merchandising plan development
- Brand image alignment
- Flexible creative approach
- Strategic and mental agility
- Meticulous attention to detail
- Superior organizational skills
- Collaboration skills
- Computer literate
Professional Work Sources
Target, Shutterfly, 3M, Publishers Clearing House, General Mills, Best Buy, Marshall Fields, JCPenney, Honeywell, Land O' Lakes, Kraft, Nabisco.
Timeline
Prop/Set Stylist-Freelance
Shutterfly, 3M, Target, Quad
06.2021 - Current
Stylist-Freelance
Tgb Brands
10.2019 - Current
Visual Coordinator
Robb & Stucky International
06.2018 - 05.2019
Lead Visual Designer-PT Buyer
Carlisle Gifts
07.2016 - 07.2017
Prop Stylist/Visual Execution
Freelance
06.2004 - Current
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