Lori M. Gebert
Experienced Sales Professional
Downingtown,PA
Summary
Driven Sales Professional with 15+ years of experience in a management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude used daily to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.
Overview
16
16
years of professional experience
1
1
Language
Work History
Sales Development Representative
Asset Vue
West Chester, PA
08.2021 - Current
- Responsible for generating all sales leads for the company and responding to inbound leads as the only salesperson on the team
- Work sales process from start to finish including sourcing leads, running demos, handling objections and negotiations and finalizing contracts.
- Have worked with prospects of all sizes including enterprise level and government agencies
- Made modifications to the software demo by including a portion dedicated to reviewing the mobile app and revamping the way the web-based application was presented to better speak to the clientele, increasing the number of clients who requested a trial by 35%
- Developed a new way to prospect for sales leads utilizing LinkedIn Sales Navigator and a phone number/email gathering tool called Seamless AI
- Increased the number of marketing qualified leads brought in via cold outreach by 60%
- Worked with marketing to develop workflows in HubSpot to ensure every incoming lead was nurtured and the cadence for phone calls, personalized emails and automated emails was correct
- Built and managed accurate sales pipeline to maintain high volume of activity.
- Directed customer leads to connections department for further assistance.
- Employed consultative approach to assess customer needs and business challenges.
- Developed advanced understanding of products and services to react to customer objections, competitive questions and other FAQs.
Area Director of Sales & Revenue Manager
GF Management
Exton, PA
01.2019 - 08.2021
- Hired, trained and managed sales staff and administered and implemented compensation plan to support area sales goals.
- Formulated tactics and strategies to target new potential customers within prioritized markets.
- Increased revenue by productively directing time and resources to applicable areas and exceeding specific sales goals.
- Built lasting relationships with clients through outstanding customer service interactions.
- Exceeded targets by building, directing and motivating high-performing sales team.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Responsible for overseeing sales and revenue efforts for the Hilton Garden Inn Exton, SpringHill Suites Exton and Residence Inn Glen Mills (combined 385 rooms, approximately $13 million in total gross revenues)
- Made pricing changes in both GRO and One Yield to ensure optimal pricing.
- Ownership of all hotel Google My Business accounts and Online Travel Agency sites (Expedia, Booking.com, etc.).
- Responsible for monitoring search result performance and working with Hilton and Marriott digital teams to ensure optimal online presence.
Director of Sales
Hilton Garden Inn Exton/West Chester
Exton, PA
12.2015 - 12.2019
- Increased online visibility of hotel catering operations through Google Ads and website optimization leading to an increase in banquet sales of 36% in the first year of assuming the role
- Successfully negotiated corporate rates with c-Suite clients and above in the first year of assuming the role resulting in an additional $20,000+ of revenue that directly flowed through to the bottom line.
- Established a group booking strategy to maximize weekend revenue. Increased group rooms revenue by 28% in the second year of assuming the role
- Worked with revenue manager to implement strategies that would maximize revenue on peak days and high demand room types
- Lead, developed, coached and mentored a team of sales professionals
- Connected with prospects through trade shows, cold calling and local-area networking.
- Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
- Investigated competitive landscape to maintain currency on market and anticipate negative business impacts.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
General Manager
Hampton Inn King of Prussia – Hawkeye Hospitality King of Prussia, PA
King of Prussi, PA
01.2015 - 12.2015
- Collaborated with housekeeping and front desk operations to increase efficiency and strengthen team members
- Increased satisfaction scores by 10% during tenure at the property
- Worked through issues on brand mandated property improvement planner which included both interior and exterior renovations
- Lead, developed, coached and mentored a team of approximately 25 employees
- Enhanced operational efficiency and productivity by managing budgets, accounts and costs.
- Assessed reports to evaluate performance, develop targeted improvements and implement changes.
General Manager
Hilton Garden Inn Kennett Square – Onix Hospitality
Kennett Square, PA
01.2010 - 01.2015
- Assumed operation of a property that was struggling operationally
- Made necessary staffing changes, implemented routine inspection procedures and worked with accounting to collect over $80,000 in uncollected accounts receivable
- Oversaw the combined sales & marketing plan for 3 area hotels (HGI, Hampton, and
- Airfield by Marriott) located within 8 miles of one another, representing 325 rooms and approximately $9 million in revenues
- Successfully nominated four deserving employees for the Spirit of the Garden award offered by the Hilton Garden Inn brand
- Employees received national brand recognition and monetary award from the brand
- Served as project manager for guest room renovations and lobby renovations in 2012 and 2013
- Lead, developed, coached and mentored a staff of approximately 40 individuals
General Manager
Hampton Inn & Suites Chadds Ford – Onix Hospitality
Glen Mills, PA
01.2008 - 01.2010
- Oversaw opening of new hotel including coordinating furniture, fixture and equipment installation, hiring start up staffing, developing initial revenue management strategies and completing introductory sales calls
- Handled all inside and outside sales needs for hotel including completing group and meeting room contracts, local negotiated rate contracts and responding to national sales account solicitations
- Received a rating of ‘Outstanding’ from Hampton quality assurance on first inspection
- Ran margins of close to 50% during my tenure as General Manager at this property
Education
Bachelor of Science Degree - Business Administration
The Pennsylvania State University
University Park, PABachelor of Arts Degree - Spanish Language
University of Salamanca
Salamanca, SpainSkills
Microsoft Office (Outlook, Word, Excel, Power Point, Publisher)
Salesforce
HubSpot
ZoomInfo
Salesloft
Slack
LinkedIn Sales Navigator
Apolloio
CoPilotAI
Qualified
Closing strategies
Google Ads
6Sense
Google Analytics
Google Workspace
Google My Business
Sales Team Supervision
Lead qualification
Timeline
Sales Development Representative
Asset Vue
08.2021 - Current
Area Director of Sales & Revenue Manager
GF Management
01.2019 - 08.2021
Director of Sales
Hilton Garden Inn Exton/West Chester
12.2015 - 12.2019
General Manager
Hampton Inn King of Prussia – Hawkeye Hospitality King of Prussia, PA
01.2015 - 12.2015
General Manager
Hilton Garden Inn Kennett Square – Onix Hospitality
01.2010 - 01.2015
General Manager
Hampton Inn & Suites Chadds Ford – Onix Hospitality
01.2008 - 01.2010
Bachelor of Science Degree - Business Administration
The Pennsylvania State University
Bachelor of Arts Degree - Spanish Language
University of Salamanca