Lori M. Gebert
Experienced Sales Professional
Downingtown,PA
Summary
Driven Sales Professional with 15+ years of experience in a management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude used daily to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.
Overview
16
16
years of professional experience
1
1
Language
Work History
Sales Development Representative
Asset Vue
West Chester, PA
08.2021 - Current
- Responsible for generating all sales leads for the company and responding to inbound leads as the only salesperson on the team
- Work sales process from start to finish including sourcing leads, running demos, handling objections and negotiations and finalizing contracts.
- Have worked with prospects of all sizes including enterprise level and government agencies
- Made modifications to the software demo by including a portion dedicated to reviewing the mobile app and revamping the way the web-based application was presented to better speak to the clientele, increasing the number of clients who requested a trial by 35%
- Developed a new way to prospect for sales leads utilizing LinkedIn Sales Navigator and a phone number/email gathering tool called Seamless AI
- Increased the number of marketing qualified leads brought in via cold outreach by 60%
- Worked with marketing to develop workflows in HubSpot to ensure every incoming lead was nurtured and the cadence for phone calls, personalized emails and automated emails was correct
- Built and managed accurate sales pipeline to maintain high volume of activity.
- Directed customer leads to connections department for further assistance.
- Employed consultative approach to assess customer needs and business challenges.
- Developed advanced understanding of products and services to react to customer objections, competitive questions and other FAQs.
Area Director of Sales & Revenue Manager
GF Management
Exton, PA
01.2019 - 08.2021
- Hired, trained and managed sales staff and administered and implemented compensation plan to support area sales goals.
- Formulated tactics and strategies to target new potential customers within prioritized markets.
- Increased revenue by productively directing time and resources to applicable areas and exceeding specific sales goals.
- Built lasting relationships with clients through outstanding customer service interactions.
- Exceeded targets by building, directing and motivating high-performing sales team.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Responsible for overseeing sales and revenue efforts for the Hilton Garden Inn Exton, SpringHill Suites Exton and Residence Inn Glen Mills (combined 385 rooms, approximately $13 million in total gross revenues)
- Made pricing changes in both GRO and One Yield to ensure optimal pricing.
- Ownership of all hotel Google My Business accounts and Online Travel Agency sites (Expedia, Booking.com, etc.).
- Responsible for monitoring search result performance and working with Hilton and Marriott digital teams to ensure optimal online presence.
Director of Sales
Hilton Garden Inn Exton/West Chester
Exton, PA
12.2015 - 12.2019
- Increased online visibility of hotel catering operations through Google Ads and website optimization leading to an increase in banquet sales of 36% in the first year of assuming the role
- Successfully negotiated corporate rates with c-Suite clients and above in the first year of assuming the role resulting in an additional $20,000+ of revenue that directly flowed through to the bottom line.
- Established a group booking strategy to maximize weekend revenue. Increased group rooms revenue by 28% in the second year of assuming the role
- Worked with revenue manager to implement strategies that would maximize revenue on peak days and high demand room types
- Lead, developed, coached and mentored a team of sales professionals
- Connected with prospects through trade shows, cold calling and local-area networking.
- Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
- Investigated competitive landscape to maintain currency on market and anticipate negative business impacts.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
General Manager
Hampton Inn King of Prussia – Hawkeye Hospitality King of Prussia, PA
King of Prussi, PA
01.2015 - 12.2015
- Collaborated with housekeeping and front desk operations to increase efficiency and strengthen team members
- Increased satisfaction scores by 10% during tenure at the property
- Worked through issues on brand mandated property improvement planner which included both interior and exterior renovations
- Lead, developed, coached and mentored a team of approximately 25 employees
- Enhanced operational efficiency and productivity by managing budgets, accounts and costs.
- Assessed reports to evaluate performance, develop targeted improvements and implement changes.
General Manager
Hilton Garden Inn Kennett Square – Onix Hospitality
Kennett Square, PA
01.2010 - 01.2015
- Assumed operation of a property that was struggling operationally
- Made necessary staffing changes, implemented routine inspection procedures and worked with accounting to collect over $80,000 in uncollected accounts receivable
- Oversaw the combined sales & marketing plan for 3 area hotels (HGI, Hampton, and
- Airfield by Marriott) located within 8 miles of one another, representing 325 rooms and approximately $9 million in revenues
- Successfully nominated four deserving employees for the Spirit of the Garden award offered by the Hilton Garden Inn brand
- Employees received national brand recognition and monetary award from the brand
- Served as project manager for guest room renovations and lobby renovations in 2012 and 2013
- Lead, developed, coached and mentored a staff of approximately 40 individuals
General Manager
Hampton Inn & Suites Chadds Ford – Onix Hospitality
Glen Mills, PA
01.2008 - 01.2010
- Oversaw opening of new hotel including coordinating furniture, fixture and equipment installation, hiring start up staffing, developing initial revenue management strategies and completing introductory sales calls
- Handled all inside and outside sales needs for hotel including completing group and meeting room contracts, local negotiated rate contracts and responding to national sales account solicitations
- Received a rating of ‘Outstanding’ from Hampton quality assurance on first inspection
- Ran margins of close to 50% during my tenure as General Manager at this property
Education
Bachelor of Science Degree - Business Administration
The Pennsylvania State University
University Park, PABachelor of Arts Degree - Spanish Language
University of Salamanca
Salamanca, SpainSkills
Microsoft Office (Outlook, Word, Excel, Power Point, Publisher)
Timeline
Sales Development Representative
Asset Vue
08.2021 - Current
Area Director of Sales & Revenue Manager
GF Management
01.2019 - 08.2021
Director of Sales
Hilton Garden Inn Exton/West Chester
12.2015 - 12.2019
General Manager
Hampton Inn King of Prussia – Hawkeye Hospitality King of Prussia, PA
01.2015 - 12.2015
General Manager
Hilton Garden Inn Kennett Square – Onix Hospitality
01.2010 - 01.2015
General Manager
Hampton Inn & Suites Chadds Ford – Onix Hospitality
01.2008 - 01.2010
Bachelor of Science Degree - Business Administration
The Pennsylvania State University
Bachelor of Arts Degree - Spanish Language
University of Salamanca