Lorin Anderberg
Pittsburgh,PA
Summary
Lorin uses the art of empathy-based storytelling to create content that is informative, educational, and inspiring by utilizing brand voice, creative innovation, and user-centric research. Lorin's work strives to examine and engage from an intersectional + inclusive lens with roots in humanity, embodied healing, justice, and equality.
Overview
8
8
years of professional experience
1
1
Certification
Work History
RETAIL CONSULTANT/CUSTOMER EXPERIENCE
Aēsop
10.2021 - 05.2022
- Earned top-performing KPI's at Aēsop's newest store in North America by introducing a new market to Aēsop's brand's values through confident, warm, and attentive one-on-one customer service.
- Passionately educated clients on Aēsop products through active listening, mirroring, and authoritative trustworthiness.
- Prescribed specific regimes to each customer with attention to detail, focus on relationship building, and compassion for clients' needs.
EVENTS & SOCIAL MARKETING ASSISTANT
Field Guide Designs
05.2021 - 10.2021
- Brought forward Field Guide Designs' authoritative and journalistic brand voice through curated weekly newsletters, Instagram strategy, and website copywriting, doubling customer interaction.
- Conducted inventory and managed FGD website + blog.
- Enthusiastically introduced new clients to FGD artwork through field marketing efforts at large-scale music festivals and craft fairs resulting in tripled sales from previous years.
MARKETING, OUTREACH & DIGITAL ASSOCIATE
Where There Be Dragons
11.2019 - 07.2020
- Acted as the welcoming, informational, and adventurous brand voice of WTBD when managing all social media platforms and blog posts via WordPress.
- Rebranded WTBD voice on social media after conducting feedback surveys to implement a more inviting, fun, and engaging presence.
- Assisted with the launch of an alumni social network via Mighty Network.
- Used Zoho CRM database to strategize daily consumer outreach and relationship development with potential clients through informative content-based email correspondence and one-on-one consultations while fielding incoming inquiries.
- Performed account management with schools across the U.S. in relationship to WTBD study abroad programs, directly project managed 6+ field marketers for seasonal in-person marketing events in classrooms.
FIELD MARKETING CREW LEAD/CUSTOMER SERVICE REP
Clif Bar & Co.
05.2014 - 09.2019
- Graduated from crew member to crew lead for field marketing initiatives supervised by the regional Field Marketing Manager.
- Embodied Clif Bar's inclusive, adventurous, and compassionate brand voice behind the scenes and in the field.
- Enthusiastically served thousands of consumers complimentary products at guerilla-style pop-up events and scheduled major events/trade shows for all Clif Bar brands (LUNA, Clif Kid, Clif Bar).
- Fielded 50+ daily calls and emails from consumers on topics ranging from complaints to inquiries or sample requests as a Customer Service Representative at Clif Bar HQ.
- Logged data through CRM platforms and produced event reports.
EVENT COORDINATOR, FOH ASSISTANT
61 Local
11.2016 - 10.2018
- Worked as barista, bartender, food service, and event caterer for this locally sourced restaurant and community space in Brooklyn.
- Coordinated rentals of 61 Local's event space through tours, tastings, menu curation, and monthly calendar management.
- Invented Brunch Front of House manager position to increase flow and team support.
- Opened a new upstate NY location alongside 61 Local's head chef and CEO by creating inventory systems, sourcing local ingredients, designing graphics, and training new staff.
PRODUCTION INTERN
The Wild Honey Pie
01.2017 - 11.2017
- Assisted the CEO and founder with outreach, venue coordination, event photography, and video camera operation for "Buzz sessions" (acoustic music sessions) with renowned musicians like The Overcoats, Henry Jamison, Yoke Lore, Middle Kids, and WHY?.
STUDIO TECH/PHOTO BOOTH OPERATOR
MVS Studio
11.2016 - 10.2017
- Managed high-end tech set-up and booth management at large scale conventions and prestigious events (presidential campaigns, Fortune 500 holiday parties, weddings, Santacon NYC, private celebrity parties)
- Successfully provided seamless customer service to clients, managed crowds and customer experience in the booth through technological problem solving and enthusiastic leadership.
- Uploaded images to database, communicated gracefully with clients and event staff.
DIGITAL MEDIA INTERN
NuNaturals
01.2016 - 06.2016
- Improved NuNaturals social media presence through playful and interactive content production.
- Produced product photography, graphic design, and recipe videos contributing quality content to the company-wide rebrand.
CONTENT MARKETING INTERN
GetSmarter
08.2015 - 12.2015
- Collaborated with the content marketing team to develop an informative, educational, and engaging content calendar.
- Conducted market research on competitive brands, produced stock photo content, and designed infographics for newsletters.
COMMUNICATIONS INTERN
NatureBridge
06.2015 - 09.2015
- Organized content archive, curated and developed targeted graphic design content for social media and newsletters.
- Produced photoshoots in the field. Transcribed audio files and documentaries.
- Contributed to content strategy with communications team.
Education
Bachelor of Arts - Journalism, Advertising
University of Oregon
Eugene06.2016
Skills
- Creative Content Strategy
- Sales, Marketing, Outreach
- Visual UX/Graphic Design
- Customer Service, CRM
- Communications Writing
- Creative Problem Solving
- Project Management
- Google/Microsoft Suite
- Adobe Creative Suite
- DSLR Photo/Video Editing
- SEO
Certification
- Human-Centered Design Practitioner, LUMA Institute, 2023
- Human-Centered Design Foundations, IDEO, 2023
- Rosen Method Body Work, 1st Session, 2022
Additional Information
- Top Clifton Strengths: Connectedness, Strategic, Woo, Developer, Positivity
- ENFP
Fun Facts
I rode a 90s era bicycle across the country after college with no prior bike touring experience—I had never changed a flat tire until 2,000 miles into the trip! I started a side-business as a professional dog-sitter and avoided paying rent for 10 months.
Timeline
RETAIL CONSULTANT/CUSTOMER EXPERIENCE
Aēsop
10.2021 - 05.2022
EVENTS & SOCIAL MARKETING ASSISTANT
Field Guide Designs
05.2021 - 10.2021
MARKETING, OUTREACH & DIGITAL ASSOCIATE
Where There Be Dragons
11.2019 - 07.2020
PRODUCTION INTERN
The Wild Honey Pie
01.2017 - 11.2017
STUDIO TECH/PHOTO BOOTH OPERATOR
MVS Studio
11.2016 - 10.2017
EVENT COORDINATOR, FOH ASSISTANT
61 Local
11.2016 - 10.2018
DIGITAL MEDIA INTERN
NuNaturals
01.2016 - 06.2016
CONTENT MARKETING INTERN
GetSmarter
08.2015 - 12.2015
COMMUNICATIONS INTERN
NatureBridge
06.2015 - 09.2015
FIELD MARKETING CREW LEAD/CUSTOMER SERVICE REP
Clif Bar & Co.
05.2014 - 09.2019
Bachelor of Arts - Journalism, Advertising
University of Oregon
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GREYSI RODRIGUEZGREYSI RODRIGUEZ
<ul><li>During my time as a Key Holder at UGG, I was entrusted with the responsibility of overseeing store operations and ensuring a positive customer experience</li><li>I managed key aspects of the retail environment, including opening and closing procedures, cash handling, and ensuring merchandise presentation standards were met</li><li>Additionally, I provided leadership support to the sales team and assisted in resolving customer inquiries and concerns</li><li>Oversaw opening and closing procedures, including cash management and security protocols</li><li>Provided leadership and guidance to the sales team, contributing to a positive and motivated work environment</li><li>Ensured merchandise presentation standards were consistently met to enhance the overall shopping experience</li><li>Resolved customer inquiries and concerns in a professional and efficient manner, resulting in high levels of customer satisfaction</li></ul> at UGG<ul><li>During my time as a Key Holder at UGG, I was entrusted with the responsibility of overseeing store operations and ensuring a positive customer experience</li><li>I managed key aspects of the retail environment, including opening and closing procedures, cash handling, and ensuring merchandise presentation standards were met</li><li>Additionally, I provided leadership support to the sales team and assisted in resolving customer inquiries and concerns</li><li>Oversaw opening and closing procedures, including cash management and security protocols</li><li>Provided leadership and guidance to the sales team, contributing to a positive and motivated work environment</li><li>Ensured merchandise presentation standards were consistently met to enhance the overall shopping experience</li><li>Resolved customer inquiries and concerns in a professional and efficient manner, resulting in high levels of customer satisfaction</li></ul> at UGG