Lorna Calderon
Spring,TX
Summary
Hardworking SEO Analyst with progressive experience in diverse aspects of marketing. Demonstrated success in improving customer engagement and client visibility in website searches with effective search engine optimization strategies. Knowledgeable about marketing approaches improve business results and enable dramatic sales. Good research, data analysis and organizational skills.
Overview
20
20
years of professional experience
1
1
Certification
Work History
SEO Analyst - Digital Marketing
Digital Business (Lepomax)
Houston, TX
07.2023 - Current
- Coordinated with developers to optimize web site architecture, server configuration or page construction for search engine consumption and optimal visibility.
- Created engaging landing pages to increase conversions.
- Proposed online or multiple-sales-channel campaigns to marketing executives.
- Participated in cross-functional teams for integrated campaigns.
- Assisted in the development of email marketing campaigns.
- Adjusted meta tags and headers for SEO purposes.
- Monitored search performance using Google Analytics tools.
- Tested website performance across various devices/browsers.
- Utilized data-driven insights to refine strategies.
- Evaluated new emerging media or technologies and made recommendations for application within internet marketing or search marketing campaigns.
- Assisted in setting up or optimizing analytics tools for tracking visitors' behaviors.
- Conducted keyword research to optimize content creation.
- Implemented link building strategies for organic growth.
- Purchased and negotiated placement of listings in local search engines, directories or digital mapping technologies.
- Provided ongoing recommendations to improve user experience.
- Combined secondary data sources with keyword research to more accurately profile and satisfy user intent.
- Optimized website structure for improved search rankings.
- Identified methods for interfacing web application technologies with enterprise resource planning or other system software.
- Optimized text, graphics or multimedia assets for SEO or display and usability on internet-connected devices.
- Utilized graphic design software to prepare storyboards and mock-ups.
- Collaborated with content team on keyword-rich articles.
- Managed PPC campaigns, optimizing bids and budgets.
- Educated clients on best practices in search marketing.
- Performed competitor analysis to inform strategy adjustments.
- Analyzed competitor websites to evaluate their SEO efforts and tactics used.
- Collaborated with designers and developers to implement SEO best practices into website design projects.
- Provided optimization of web page titles, URLs, structured data, SEO copy editing and sitemaps.
J & L Wellness Solution
Esthetician Schools
Houston, TX
03.2013 - Current
- Eliminated or reduced appearance of fine lines and spots with appropriate products.
- Collaborated with other professionals in a spa setting.
- Demonstrated proficiency in various facial massage techniques.
- Processed payments, set up appointments and promoted new products and services to help meet business objectives.
- Assisted with operational activities such as inventory control, loss prevention and compliance.
- Stayed current on industry trends through continued education courses.
- Delivered excellent pre-& post-treatment care instructions to clients.
- Inspected client's skin to determine best courses of treatment.
- Meticulously maintained spa appearance and cleanliness.
- Performed facial treatments, including cleansing, exfoliating, and moisturizing.
- Performed lymphatic drainage massages for improved skin health.
- Educated clients on skin conditions, treatments and products to grow sales.
- Assessed client needs and recommended skin care and anti-aging products.
- Provided expert advice on seasonal skincare adjustments.
- Managed appointment scheduling and maintained organized work area.
- Conducted skin analysis to recommend suitable skincare products.
- Completed procedures to remove pore blockages and unsightly blackheads.
- Promoted and sold skincare products to clients.
- Assisted with inventory management of skincare products.
- Utilized advanced knowledge of chemical peels and microdermabrasion.
- Administered targeted treatments for acne-prone skin types.
- Developed customized treatment plans based on individual needs.
- Offered lash application, warm stone massage and brow and eyelash tinting services.
- Delivered exceptional customer service and skincare consultations.
- Upsold retail items based on customer needs.
- Answered phone calls from potential clients interested in booking appointments.
- Provided exceptional customer service at all times.
Manager
McDonald's
Spring , TX
06.2004 - 06.2017
- Developed and executed strategic plans for business growth.
- Assigned work and monitored performance of project personnel.
- Completed thorough opening, closing, and shift change functions to maintain operational standards each day.
- Delegated work to staff, setting priorities and goals.
- Facilitated conflict resolution among staff members when necessary.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Proposed or approved modifications to project plans.
- Conducted regular staff evaluations and provided constructive feedback.
- Implemented effective policies and procedures for operations.
- Mentored team members in professional development and growth.
- Fostered a positive work environment to retain top talent.
- Produced thorough, accurate and timely reports of project activities.
Education
High School Diploma -
Penn Foster Career School
Scranton, PA03-2016
Skills
- Social Media Marketing
- Content Marketing
- Google Analytics
- Content Strategy
- Problem Identification
- Customer Service
- Problem Resolution
- Bilingual in Spanish
- Networking
- Planning
- Research
- Task Prioritization
- Friendly, Positive Attitude
- Decision-Making
Languages
English
Professional
Spanish
Professional
Certification
Cosmetology Licenses
BSM Basic Shift Management
Timeline
SEO Analyst - Digital Marketing
Digital Business (Lepomax)
07.2023 - Current
J & L Wellness Solution
Esthetician Schools
03.2013 - Current
Manager
McDonald's
06.2004 - 06.2017
High School Diploma -
Penn Foster Career School