Summary
Overview
Work History
Education
Skills
Certification
Hobbies and Interests
Websites
References
Timeline
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Lorna Nyathi

Lorna Nyathi

Borrowdale,HR

Summary

I am a results-driven marketing and executive support professional with over five years of experience leading digital campaigns, managing brand strategy, and supporting high-level executives across multiple industries. I specialize in creating and executing marketing strategies, managing social media platforms, producing content, and overseeing brand development from concept to launch. My skill set includes web development using WordPress, Elementor, and Hostinger, with proficiency in both front-end and back-end design. I am also experienced in using Adobe Creative Suite, Canva, and SketchUp to deliver professional visuals for digital and print media. I bring a strong track record of streamlining operations, managing internal and external communications, and leading outreach efforts through tools such as Mailchimp, Google Workspace, Notion, and Airtable. I have also served as a chief editor for a ladies' newsletter and have supported clinic and property management operations, showcasing my ability to juggle responsibilities while maintaining high standards of excellence and professionalism. I thrive in fast-paced environments, value clear communication, and take pride in combining creative thinking with structured execution to deliver results that align with organizational goals.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Marketing & Executive Assistant

The Sports Pod
Dallas, Texas
02.2023 - 06.2025
  • Executive Support & Operations
  • Managed the Director’s calendar, coordinated high-level meetings, travel arrangements, and confidential correspondence across business entities.
  • Served as a strategic partner to the Director, helping prioritize initiatives and streamline workflows across departments.
  • Supported internal communications, proposal development, investor presentations, and performance reporting.
  • Marketing Strategy & Implementation
  • Spearheaded multi-channel marketing strategies for clinic services, real estate developments, and construction projects, tailoring content and campaigns to each target audience.
  • Led branding efforts from scratch, building visual identity systems, messaging frameworks, and tone-of-voice guidelines for each business.
  • Coordinated seasonal campaigns, open house events, and clinic promotions that drove both walk-in and online conversions.
  • Content Creation & Digital Media Management
  • Created and managed daily content for Instagram, Facebook, and Mailchimp—developing posts, stories, reels, and newsletters that highlighted services, offers, and brand stories.
  • Captured and edited photo and video content to showcase new developments, patient success stories, and behind-the-scenes operations.
  • Boosted digital engagement by introducing consistent content calendars and community engagement strategies.
  • Design & Brand Collateral
  • Designed high-quality marketing materials including brochures, flyers, billboards, and signage using Adobe Illustrator, Photoshop, InDesign, Canva, and SketchUp.
  • Supervised external creative vendors, freelance designers, and photographers to maintain brand consistency and production timelines.
  • Coordinated print production and physical signage installations across multiple locations, including clinic interiors and real estate properties.
  • Web Development & SEO
  • Built and maintained company websites using WordPress, Elementor, and Hostinger, ensuring each site reflected brand aesthetics and was optimized for SEO and user experience.
  • Integrated booking systems and inquiry forms, enabling real-time customer engagement and data capture.
  • CRM & Customer Engagement
  • Managed and segmented client databases using Google Sheets and CRM tools, creating targeted outreach campaigns via WhatsApp, SMS, and email.
  • Implemented drip campaigns and seasonal messaging that increased customer retention and referral traffic.

Customer Care Executive

Contec Global Zimbabwe/Now Now (Pvt) Ltd
Harare
01.2017 - 11.2020
  • Delivered outstanding customer service by addressing inquiries, resolving issues, and providing support across various communication channels.
  • Demonstrated strong problem-solving skills and product knowledge to ensure customer satisfaction and retention.
  • Managed customer feedback and collaborated with internal teams to enhance service quality and improve processes.

Administrative assistant

Adams G Enterprise
Bulawayo
02.2014 - 10.2016
  • Answer and direct phone calls.
  • Organize and schedule appointments.
  • Plan meetings and take detailed minutes.
  • Write and distribute email, correspondence memos, letters, faxes and forms.
  • Assist in the preparation of regularly scheduled reports.
  • Develop and maintain a filing system.

Waitress

Nesbitt Castle
Bulawayo
05.2013 - 01.2014
  • Provided exceptional dining service in a luxury hotel setting, delivering personalized and attentive service to guests.
  • Managed orders, ensured timely delivery of high-quality food and beverages, and addressed guest inquiries and requests with professionalism.
  • Maintained a thorough knowledge of menu offerings and wine pairings, contributing to a refined and memorable dining experience.

Education

B.A. & B.S.B.A. - Music and Business Management

West London College
London
07.2022

Skills

Marketing and strategy

  • Digital marketing strategy
  • Campaign planning and execution
  • Social media management (Facebook, Instagram, LinkedIn)
  • Email marketing (Mailchimp, Descript)
  • Brand development and visual identity
  • Content calendar creation
  • Customer segmentation and lead nurturing
  • Event promotion and launch coordination
  • Influencer and community engagement
Web and tech skills
  • WordPress, Elementor, Hostinger
  • Front-end and back-end web development
  • HTML/CSS (basic proficiency)
  • Seo implementation and optimization
  • CRM management (Google Sheets, Airtable, WhatsApp campaigns)
  • Google Workspace, Notion, Trello, and Airtable
  • Analytics tools (Google Analytics basics, Meta Insights)
Creative and design
  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Canva design
  • SketchUp (3D mockups and visuals)
  • Flyer, brochure, and POS design
  • Video editing basics (Descript, Adobe Express)
Executive support and admin
  • Calendar and email management
  • Travel and logistics coordination
  • High-level correspondence handling
  • Meeting preparation and minute-taking
  • Document drafting (proposals, presentations)
  • Multi-tasking across multiple departments
  • Confidentiality and discretion
Professional strengths
  • Strong verbal and written communication
  • Strategic thinking with execution focus
  • Vendor and team coordination
  • Proactive problem-solving
  • Highly organized, with attention to detail
  • Deadline-oriented and fast learner

Certification

  • Cybersecurity Awareness for Healthcare
  • Cybersecurity awareness in healthcare is crucial for protecting sensitive patient information and ensuring the integrity of healthcare systems.
  • It involves understanding and implementing practices that safeguard against cyber threats such as data breaches, ransomware attacks, and unauthorized access.
  • Key aspects include: Data Protection, Employee Training, Access Controls, Incident Response, Regular Updates.
  • Certificate in Executive Leadership - Pathwise Leadership Training in Dallas Apr 2023
  • Developed advanced leadership skills through Pathwise Leadership Training, focusing on strategic decision-making and effective team management.
  • Enhanced ability to lead diverse teams in dynamic business environments by applying executive leadership principles learned during the course.
  • Gained expertise in conflict resolution, negotiation, and communication strategies essential for high-level executive roles.
  • Applied practical leadership frameworks and tools in real-world scenarios during the Dallas-based training program.
  • Completed comprehensive modules on ethical leadership, corporate governance, and sustainable business practices to drive organizational success.
  • Cultivated skills in executive decision-making processes, emphasizing data-driven and ethical considerations.
  • Certificate of Completion - Business&Leadership Skills with Goldman Sachs 10,000 Women Program Sep 2024
  • Completed comprehensive modules on leadership development and strategic business management.
  • Gained skills in effective communication, negotiation, and decision-making within business contexts.
  • Developed understanding of financial literacy, budgeting, and resource allocation for entrepreneurs.
  • Learned to create and implement business plans tailored to emerging markets and women-led enterprises.
  • Engaged with global business leaders and built a professional network to support career advancement.
  • Acquired practical knowledge on leveraging digital tools for efficient business operations and market expansion.
  • Certificate in Leadership Development Programme with Mkhokheli Leadership Center(A Certified Maxwell Leadership Training Centre) Feb 2025
  • Engaged in exercises to enhance effective communication, conflict resolution, and decision-making abilities within organizational settings.
  • Developed essential leadership and team management skills through interactive training sessions based on Maxwell’s leadership principles.
  • Participated in workshops focusing on ethical leadership, emotional intelligence, and building trust within teams.
  • Applied leadership theories to real-world scenarios, improving problem-solving and critical thinking in dynamic environments.
  • Acquired practical skills in motivational leadership and team empowerment through case studies and real-life applications.
  • Learned strategic planning techniques for driving organizational growth and fostering a culture of leadership excellence.
  • Learned to design and implement leadership development programs tailored to diverse professional environments.
  • Received certification from a globally recognized Maxwell Leadership Training Centre, validating competence in leadership development.

Hobbies and Interests

Swimming, Horse Riding, Archery, Camping

References

References available upon request.

Timeline

Marketing & Executive Assistant

The Sports Pod
02.2023 - 06.2025

Customer Care Executive

Contec Global Zimbabwe/Now Now (Pvt) Ltd
01.2017 - 11.2020

Administrative assistant

Adams G Enterprise
02.2014 - 10.2016

Waitress

Nesbitt Castle
05.2013 - 01.2014

B.A. & B.S.B.A. - Music and Business Management

West London College
Lorna Nyathi