Lorraine Char
Woodbridge,NJ
Overview
6
6
years of professional experience
Work History
Account Executive
Cercone Brown Company
06.2024 - Current
- Manages multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Develops creative and persuasive media pitches weekly for various clients across consumer lifestyle industry
- Writes press releases for new client products and partnership announcements
- Tracks all client media coverage and industry news to stay relevant and updated on trending topics
Social Media Consultant
Liberty National Golf Club
05.2024 - Current
- Conducted comprehensive audience research for better understanding of client needs and preferences.
- Analyzed metrics and adjusted strategies accordingly for continuous performance improvement.
- Brainstorm and create engaging social media content for the golf club
- Manage the Instagram, LinkedIn, and entire social content calendar for the year
- Grown Instagram following by 5% (426 additional followers) since taking over the account
Coach and Sales Associate
Orangetheory Fitness
09.2021 - Current
- Build and foster effective relationships with clients provide ongoing support and progress toward goals.
- Maintain a sales closing percentage of 80% or higher each quarter.
- Brainstorm creative themed classes and days to keep members engaged.
- Develop engaging social media posts to boost online member community as well as drive new sales leads.
Account Executive
DKC News
06.2022 - 06.2024
- Drive an impactful communications strategy for leading non-profits in NYC area, education/cultural institutions, and social impact accounts, including Catholic Charities NY, Born This Way Foundation, TikTok Impact, and Endeavor Foundation
- Build and foster effective relationships with key reporters and media outlets across various news verticals, including business, lifestyle, sports, technology, arts, and local publications.
- Record and report all media placements for clients.
- Secured placements in notable outlets such CBS, NY1, Cosmopolitan, the New York Post,Good Morning America and more.
PR Intern
Coyne PR
01.2022 - 05.2022
- Drafted, edited and distributed press releases, media advisories and other public relations materials.
- Developed creative media pitches for clients, strategically targeting multiple outlets to maximize client exposure.
- Created captivating event listings across various platforms nationwide, effectively driving attendance to client events.
- Maintained and updated media contact lists and databases for ease of access.
Student-Athlete Development & Success Intern
Rutgers University New Brunswick
11.2021 - 05.2022
- Successfully organized Read Across America in-person event for 4 local schools and 40 athletes.
- Successfully organized event to prepare and donate 500 sandwiches to Elijah’s Promise Soup Kitchen.
- Discovered and engaged with new community organization/opportunities to establish connections for athletic department with local organizations.
- Cultivated strong relationships with fellow students, faculty members, coaches, administrators, alumni, and community stakeholders.
Student-Athlete Tutor
Rutgers University Athletics
03.2020 - 05.2022
- Tutored athletes in communication courses levels 100-400 and sports management courses levels 100 and 200
- Assisted in developing effective study habits and time management strategies for balancing academics and sports commitments.
- Implemented creative problem-solving strategies to help students grasp challenging topics more easily.
- Reviewed course materials and provided feedback on assignments, helping student-athletes improve their written communication skills.
Seasonal Publicity Intern
Aloha Section PGA
08.2018 - 08.2021
- Spearheaded the coordination efforts for the Drive, Chip, and Putt tournament, organized participant registration, scheduling, and logistic requirements.
- Demonstrated strong organizational skills by managing all Board of Director applications and year end award nominations for 2018–2021.
- Co-managed social media platforms for the section, such as Instagram, Twitter, and TikTok
Education
Master of Arts - Communications And Information
Rutgers University – New Brunswick
New Brunswick, NJ05.2022
Bachelor of Arts - Communications: Public Relations
Rutgers University
New Brunswick, NJ08.2021
Skills
- Creative Writing
- Pitch Writing
- Client Relationship Building
- Account Management
- Pipeline Management
- Customer Relations
- Media Relations
- Social Media
Timeline
Account Executive
Cercone Brown Company
06.2024 - Current
Social Media Consultant
Liberty National Golf Club
05.2024 - Current
Account Executive
DKC News
06.2022 - 06.2024
PR Intern
Coyne PR
01.2022 - 05.2022
Student-Athlete Development & Success Intern
Rutgers University New Brunswick
11.2021 - 05.2022
Coach and Sales Associate
Orangetheory Fitness
09.2021 - Current
Student-Athlete Tutor
Rutgers University Athletics
03.2020 - 05.2022
Seasonal Publicity Intern
Aloha Section PGA
08.2018 - 08.2021
Master of Arts - Communications And Information
Rutgers University – New Brunswick
Bachelor of Arts - Communications: Public Relations
Rutgers University
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