Lorraine Griffiths
High Point,Liberia
Summary
Creative Social Media Manager experienced in managing social media programs. Proactive and hardworking individual talented in program integration, strategic planning, and social marketing evaluation. Computer proficient with superb skills in Brandwatch and Modash.
Overview
15
15
years of professional experience
Work History
Media Specialist
Nubian Heritage
01.2013 - Current
- Analyzed and reported social media and online marketing campaign results.
- Increased customer engagement by 30% through social media.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Suggested and implemented new features to develop brand awareness that increased sales by 20%.
- Created and implemented impactful strategies to increase company brand awareness and engagement to increase market share by 10% per year over 3 years.
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
- Cut delivery times by 3 days through proactive tracking and monitoring of project timelines and aggressive pursuit of customer approval of digital and print files.
Marketing Rep
Sundial Products
09.2009 - 12.2012
- Determined customers' needs and provided brand awareness and recommendations to fulfill requirements.
- Developed and implemented comprehensive marketing strategies to increase brand awareness and customer acquisition.
- Distributed advertising and marketing collateral to store locations.
- Implemented digital marketing techniques to enhance customer experience and increase customer engagement.
- Promptly responded to over 250 customer inquiries promptly and professionally to increase customer satisfaction.
- Coordinated with sales and operational teams to verify alignment of marketing initiatives with company goals.
Education
No Degree - Digital Media
American Public University
West Virginia12.2025
Skills
- Photo and Video Editing
- Post Optimization
- Community Engagement
- Photography and Videography
- Content Creation
- Media Kit Creation
- Campaign Management
- Analytics and Reporting
- Content Development
- Brand Promotion
Timeline
Media Specialist
Nubian Heritage
01.2013 - Current
Marketing Rep
Sundial Products
09.2009 - 12.2012
No Degree - Digital Media
American Public University
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