Hiking, painting, bass guitar
Lorraine Kaiser
Sales Leader
Newbury Park,CA
Summary
High energy, strategic professional with over 10 years of healthcare sales, SaaS startup sales, marketing, business development with a solid track record of bringing companies record-breaking revenue and superseding sales forecasts. Focused Sales Manager committed to motivating others and offering extensive knowledge penetrating new territories and promoting product lines. Highly effective mentor driven to assess individual and group performance to implement improvements and set goals. Determined individual with background in establishing and nurturing lucrative partnerships.
Overview
20
20
years of professional experience
4
4
years of post-secondary education
Work History
Head of Sales
OutcomeMD
Los Angeles, CA
01.2022 - Current
- Maintained marketplace visibility marketplace by participating in industry-related and community activities.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Evaluated performance against goals and implemented appropriate development plans.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Established and cultivated solid business relationships with new or existing customers.
- Reviewed customer service agreements for terms and conditions pricing and accuracy.
- Led account planning strategy sessions aimed at retaining and acquiring customers and increasing business opportunities.
- Met with clients, delivering presentations and educating on product and service features and offerings.
- Attended industry shows, conventions and other meetings with primary mission of expanding market opportunities.
- Utilized metrics to modify low-performing sales and marketing programs and plans to increase effectiveness.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Tracked pipeline data, won vs. lost opportunities and lead response times with Salesforce CRM.
- Researched competitors' activities and products to uncover new trends
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
Director of Customer Success
OutcomeMD
Los Angeles, CA
11.2021 - 01.2022
- Maintained up-to-date knowledge of OutcomeMD software and performed competitor analysis.
- Incorporated new sales strategies, boosting sales additional 25%.
- Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives.
- Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness and revenues.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Created and implemented new business opportunities by utilizing strategic networking strategies.
- Managed accounts to retain existing relationships and grow share of business.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Prepared and implemented strategic growth plans for territory based on company goals and expectations.
- Identified prospects' needs and developed appropriate responses along with suitable information on products and services.
- Implemented systems and procedures to increase sales.
Sales Consultant
OutcomeMD
Los Angeles, CA
09.2021 - 11.2021
- Created detailed sales presentations to communicate product features and market data.
- Cold called and conducted face-to-face sales calls with C-level executives and directors in assigned sales territory.
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
- Used prospecting and client development techniques to produce fresh leads and maintain solid conversion rate.
- Increased profitability and pipeline development by leveraging multiple sales strategies and distribution channels.
- Supported clients with business analysis, documentation and data modeling.
- Applied knowledge of market and full range of innovative and unique products to meet customer needs, expanding company's customer base.
Chief Marketing and Business Development Officer
La Ventana Treatment Center
Thousand Oaks, CA
06.2020 - 05.2021
- Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Defined and integrated roles, responsibilities and processes for business team and data management organization.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Communicated directly with customers and partners to build strong business networks and relationships.
- Performed website content management tasks to enhance company marketing techniques and promote brand exposure.
- Identified business development challenges and customer concerns for proactive resolution.
- Created strategic and tactical sales initiatives for forward planning to meet key objectives.
- Established and maintained highly effective relationships with clients and industry partners to drive growth.
- Contributed to industry events and trade shows to showcase products and gather industry intelligence.
- Completed and submitted monthly and yearly reports to support executive decision making.
Director of Business Development
Jose, Behavioral Health
San Jose, CA
01.2019 - 06.2020
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs.
- Contributed to industry events and trade shows to showcase products and gather industry intelligence.
- Assessed current service needs and calculated product satisfaction levels to make appropriate product and service adjustments.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Established and maintained highly effective relationships with clients and industry partners to drive growth.
- Researched product pricing, ratings and performance and created comparison spreadsheets to evaluate competitors.
- Performed website content management tasks to enhance company marketing techniques and promote brand exposure.
- Created strategic and tactical sales initiatives for forward planning to meet key objectives.
Education
Master of Healthcare Administration - Health Informatics
University of Arizona
Tucson, AZ 05.2020 - 05.2022
Master of Business Administration - undefined
Texas Woman's
University
08.2010 - 12.2011
Graduate Certificate - Enterprise Information Security
University of Arizona
Tucson, AZ 05.2021 - 12.2021
Skills
TeamworkBusiness StrategyLeadershipMicrosoft Office
National accounts management
Order management
Strategic account development
Business development and planning
Advanced Salesforcecom user
Empowers high-performing sales teams
Marketing strategy
Sales presentations
Interests
Timeline
Head of Sales
OutcomeMD
01.2022 - Current
Director of Customer Success
OutcomeMD
11.2021 - 01.2022
Sales Consultant
OutcomeMD
09.2021 - 11.2021
Graduate Certificate - Enterprise Information Security
University of Arizona
05.2021 - 12.2021
Chief Marketing and Business Development Officer
La Ventana Treatment Center
06.2020 - 05.2021
Master of Healthcare Administration - Health Informatics
University of Arizona
05.2020 - 05.2022
Director of Business Development
Jose, Behavioral Health
01.2019 - 06.2020
Master of Business Administration - undefined
Texas Woman's
University
08.2010 - 12.2011