Lorraine Y. Loera
Wyoming,USA
Summary
Business development professional with proven track record in driving growth and fostering strong client relationships. Known for strategic thinking, effective communication, and strong focus on team collaboration to achieve results. Skilled in market analysis, negotiation, and partnership development, with flexible approach to meet changing needs. Trusted for reliability and consistently delivering on objectives.
Overview
35
35
years of professional experience
Work History
Director of Business Development
SUN Behavioral Health
08.2022 - Current
- Directs and implements comprehensive marketing and programs for the facilities long and short-term goals
- Develops and implements the annual marketing plan
- Oversees the advertising and promotions of the hospital
- Market Analysis and Feasibility studies
- Represents the facility with business leaders, physicians and the community
- Increased client base by developing and implementing effective business development strategies.
- Negotiated favorable contract terms with vendors and suppliers, reducing operational costs significantly for the organization.
- Developed customized solutions tailored specifically to individual client needs, leading to an increase in repeat business engagements.
- Enhanced company''s market presence through targeted networking events and relationship building.
Center Manager
PACE Your Life
09.2021 - 08.2022
- Coordinates the Interdisciplinary Team’s care management process to ensure best care practices
- Managed the Service delivery of the PACE Center
- Ensured service coordination of Transportation, Homecare and Meals
- Directed and oversaw the staff and volunteers of Center Departments
- Managed the PACE Center to ensure a safe and comfortable environment
- Coordinated with contracted services to ensure an understanding of the PACE model and the cooperation of the Care Management process
Sales and Marketing Representative
VITAS Healthcare
07.2019 - 09.2021
- Built relationships with Physicians, Hospitals, LTC and Assisted Living Facilities to increase hospice census
- Educated Medical and Residential facility staff regarding the hospice benefit and services
- Developed contracts with referral entities
- Developed and Executed Sales Business Plan
- Ensured VITAS is adhering to Facility Contracts
- Responsible for the implementation, supervision and evaluation of all activities of the program in accordance with regulations and standards
- Expanded market reach by conducting thorough industry research and identifying potential new clients.
- Provided written and oral feedback on market conditions, goal attainment and performance appraisals.
State Director
Addus Healthcare
10.2016 - 10.2018
- Provided direction and guidance to the branches within the State of Delaware
- Drove the census/revenue growth and business development efforts for the State’s branches to expand the client base and increase market share
- Ensured that all homecare client services were delivered in a safe, efficient and effective manner and in accordance with State and Federal regulations
- Oversaw the State’s financial and operational performance and provided direction to the branches in managing their administrative functions
Program Director
Choptank Community Health
08.2014 - 10.2016
- Operations Oversight of four Dental Centers though out the Eastern Shore of Maryland
- Oriented and provided ongoing field supervision for licensed dental and Support staff for the dental offices and hospital dental program
- Collaborated with clinical leadership regarding all clinical functions of the center; collaborated with the CDO to review and implement policies and procedures necessary in maintaining quality care throughout the dental sites
- Collected data and statistics for routine performance and productivity tracking
- Complied with safety and emergency procedures consistent with CCHS policy ensuring Joint Commission and OSHA guidelines are met
Program Director
Healogics
05.2008 - 04.2014
- All Contract and Business oversight of the Wound Care and Hyperbaric Center including HR, contract management, quality management, reimbursement and reconciliation, coding, etc
- Marketing Wound Care and Hyperbaric Oxygen Therapy services to Physicians, Nursing facilities, Home Health Care Providers and Hospital Payers
- Developed and managed a multi-million -dollar Budget for the Wound Care Center
- Maintained various reports for distribution to the hospital and National Healing corporate offices
- Oversaw and provided outreach and education to the community regarding the Wound Care and Hyperbaric Center
- Directed Staff of clinical employees which included Panel Physicians, Clinic Managers, Hyperbaric technicians, Nurses and front desk support ensuring exceptional patient care and Joint Commission compliance
- Developed relationships within the hospital’s C-Suite and with the hospital’s designated Direct Report of the Wound Care Center
- Worked closely with the hospital marketing department
- Developed and managed the annual Marketing Plan/ Budget
Acting General Manager/Assistant Director of Ops/Healthcare Manager
LogistiCare Solutions, LLC-Medical Transportation Management Co.
09.2002 - 04.2008
- Developed dedicated partnerships with medical social workers, discharge planners, transportation providers and other advocates to ensure the highest quality of service is delivered to the Medicaid recipients of Delaware
- Managed the Community Education and Public Relations for the Delaware business by marketing and providing outreach consisting of on-site visits to healthcare facilities and local communities with information, education and training on accessing and utilizing Medicaid non-emergency transportation
- Member of the Business Implementation Team working new multi-million-dollar Transportation Management Contracts
- Contract Management including, but not limited to, Quality Assurance, Fraud and Abuse, and Utilization Review
- Was the liaison between the Healthcare Community, Medical Transportation providers and Delaware’s Division of Medicaid and Medical Assistance; oversaw consumer/provider focus groups, etc
- Directed the work of Coordinators for QA, Fraud and Abuse and Utilization Review in an environment, responsible for determining eligibility and arranging medical transportation for Medicaid recipients
- Developed Policy and Procedures in cooperation with the Division of Medicaid and Medical Assistance
- Managed local HR functions within the offices
Social Service Administrator/Quality Management Coordinator
State of Delaware Division of Public Health
02.2000 - 09.2002
- Developed and negotiated Medical and Transportation contracts and agreements
- Monitored contracts and agreements and evaluated the Child Development Watch Programs
- Developed policies and procedures
- Coordinated and chaired the Quality Management Committee, Policy Committee and the Monthly Reporting Committee
- Represented Title V Maternal and Child Health on the Developmental Disabilities Council
- Managed a high volume of service requests, prioritizing tasks to meet deadlines consistently.
- Enhanced customer satisfaction by promptly addressing service inquiries and providing accurate information.
- Facilitated clear communication between clients and technical teams through concise documentation and effective followups.
- Trained new employees on company procedures and software systems, contributing to their rapid integration into the team.
Community Services Program Supervisor
State of Delaware Division of Services for Aging and Adults with Physical Disabilities
01.1990 - 02.2000
- Supervised a unit of Sr. Social Worker/Case Managers who provided various services to the elderly and adults with physical disabilities consisting of: Home and Community based Medicaid Waiver, attendant services, meals on wheels, home health care, assistive technology, and emergency response systems
- Ensured Contract Compliance with home health agencies as well as monitored and authorized payment of contractual services
- Screened and assigned incoming referrals
- Maintained weekly and monthly statistics
Education
Bachelors of Science - Community and Family Services, Psychology
University of Delaware
Skills
- Key account and vendor management
- Business Development
- Territory and Revenue Growth
- Customer engagement and satisfaction
- Industry networking
- Corporate communications
- Sales coaching and Team Leadership
- Performance management
- CRM
- Strategic Planning
Timeline
Director of Business Development
SUN Behavioral Health
08.2022 - Current
Center Manager
PACE Your Life
09.2021 - 08.2022
Sales and Marketing Representative
VITAS Healthcare
07.2019 - 09.2021
State Director
Addus Healthcare
10.2016 - 10.2018
Program Director
Choptank Community Health
08.2014 - 10.2016
Program Director
Healogics
05.2008 - 04.2014
Acting General Manager/Assistant Director of Ops/Healthcare Manager
LogistiCare Solutions, LLC-Medical Transportation Management Co.
09.2002 - 04.2008
Social Service Administrator/Quality Management Coordinator
State of Delaware Division of Public Health
02.2000 - 09.2002
Community Services Program Supervisor
State of Delaware Division of Services for Aging and Adults with Physical Disabilities
01.1990 - 02.2000
Bachelors of Science - Community and Family Services, Psychology
University of Delaware
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