Lorrie Burroughs
Smyrna,GA
Summary
Versatile content creator and communications professional with over 15 years of experience in writing, editing, and content strategy. Demonstrated success in producing engaging content across multiple platforms, from news articles and newsletters to technical documentation and marketing materials. Proven track record of increasing readership and engagement through strategic content development.
Overview
31
31
years of professional experience
Work History
Communications Officer
Georgia Tech Scheller College of Business
07.2018 - 03.2025
- Wrote engaging content on students, faculty, staff, and alumni culminating in three out of the top five most read articles in 2024 on the website.
- Elevated the college's brand campus-wide and externally with articles published on Georgia Tech's home page (gatech.edu), Research News (research.gatech.edu), Institute newsletters, the Georgia Tech Alumni Magazine, and social media.
- Oversaw several marketing initiatives including Scheller Lunchtime Live, a series of live presentations on LinkedIn, and Scheller Business Insights, a video series highlighting faculty expertise.
- Provided marketing support to many of the college's centers and initiatives.
- Collaborated with campus communicators on cross-channel marketing initiatives.
- Used various social media platforms for media outreach.
- Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.
Communications Officer
Georgia Tech Office of Information Technology
01.2014 - 07.2018
- As the sole communicator for the Office of Information Technology, which services all campus constituents, created print and digital content to increase product awareness and adoption.
- Developed communication plans and editorial calendars and worked with cross-functional teams on campus-wide initiatives.
- Achieved 98 percent adoption rate for a multichannel marketing campaign reaching 25,000+ constituents.
- Created department newsletter and increased newsletter engagement to 40 percent open rates (10 percent above industry standard).
- Created and managed content strategies resulting in 62 percent increase in social media engagement.
- Won Gold at the 2018 Educational Advertising Awards in the Multichannel Marketing category for a campus-wide marketing initiative.
Communications and Knowledge Management Analyst
The Coca-Cola Company
07.2012 - 01.2014
- Created marketing and training deliverables for over 7000 employees.
- Helped develop a new IT services portal and intranet for the Coca-Cola North America Group using SharePoint.
- Created taxonomies to increase SEO.
- Provided assistance in developing content for Coke's monthly internal newsletter.
- Supported business development, research and marketing as part of go-to-market analysis.
Knowledge Management Coordinator
North Highland
04.2008 - 04.2012
- Implemented the knowledge management program and increased knowledge assets by 50 percent in two years through awareness campaigns, collaborations, and workflows.
- Provided online and in-person training, including workshops at annual meetings.
- Managed all research partner accounts and provided research services to executives and consultants.
- Brokered relationships between industry leaders (Gartner, Forrester, etc.) and SMEs, including analyst calls, webinars, and meetings.
Marketer and Project Manager
Three Forks Heritage Alliance
11.2006 - 04.2008
- Created commercial collateral to increase community awareness and support fundraising activities.
- As project manager and sole proprietor of Pilkey Creek Properties, received a 33 percent return on investment for renovating a single-family home by analyzing demographics, conducting market analysis, and meeting construction deadlines on time and on budget.
- Acted as publicist for a local musician, creating press kits, promotional advertising, and booking engagements.
Library Director
Bauder and Westwood Colleges
09.2001 - 10.2006
- Oversaw collection development and marketed library services to adult learners.
- Developed large-scale marketing campaigns which increased library usage by 50 percent in the first year of launching a new library literacy campaign.
- Successfully migrated card collection to an online public access catalog (OPAC) and oversaw and wrote audit report for SACS accreditation requirements for libraries and information centers.
- Planned and facilitated two library moves to new campuses.
- Hired and supervised library staff and maintained ongoing training development program geared at educating personnel on library systems and equipment.
- Maintained and balanced library's annual budget.
Project Manager, Librarian
Arthur Andersen & Co.
09.1994 - 08.2001
- Helped manage information products and services in over 15 offices throughout the U.S. through Andersen's AskNetwork.
- Conducted information audits, content analysis, research, and focus groups to identify best practices in knowledge management and information resources.
- Wrote proposals for new services and accounts
- Served as a technical services librarian for the Atlanta market for three years.
Education
Bachelor of Science - English Language And Literature
University of Georgia
Athens, GAMaster of Science - Library And Information Technology
Emory University
Atlanta, GASkills
- Long-form Content Creation
- Technical Documentation
- News Writing
- Editorial Planning
- Advanced Research Skills
- Digital communications
- Content Management Systems
- Media relations
- Photoshop CC, Lightroom
- Photography
- Web content management
- Video Production (Camtasia Studio)
- Microsoft Office 365
- AI Tools Proficiency (ChatGPT, Claude, Copilot)
Timeline
Communications Officer
Georgia Tech Scheller College of Business
07.2018 - 03.2025
Communications Officer
Georgia Tech Office of Information Technology
01.2014 - 07.2018
Communications and Knowledge Management Analyst
The Coca-Cola Company
07.2012 - 01.2014
Knowledge Management Coordinator
North Highland
04.2008 - 04.2012
Marketer and Project Manager
Three Forks Heritage Alliance
11.2006 - 04.2008
Library Director
Bauder and Westwood Colleges
09.2001 - 10.2006
Project Manager, Librarian
Arthur Andersen & Co.
09.1994 - 08.2001
Bachelor of Science - English Language And Literature
University of Georgia
Master of Science - Library And Information Technology
Emory University
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