Lorrie Lacko
Denton,TX
Summary
Results-driven professional with 29 years of experience in sales and account management, specializing in high-value relationships. Achievements include significant increases in new business and enhanced client satisfaction through customized sales strategies. Recognized for strong teamwork and adaptability in diverse and dynamic environments. Expertise in relationship management and strategic planning to drive positive outcomes.
Overview
29
29
years of professional experience
1
1
Certification
Work History
Sr. Sales Executive, Large Group / National
BCBS Of Texas
10.2019 - Current
- Surpassed sales targets by effectively managing diverse portfolio of products and services.
- Consistently sold over 5500 new Insured and Self-Funded Medical / Pharmacy contracts each sales cycle along with several thousand Dental contracts, and hundreds of thousands in Ancillary premium.
- Strengthened regional and out of state broker relationships, enhancing consulting strategies with key firms while developing new broker relationships.
- Developed on average 85 - 100 customized proposals annually addressing specific client needs, securing commitment and loyalty.
- Collaborated enterprise-wide to standardize messaging for sales and account management.
- Monitored sales performance metrics, adjusting tactics to achieve desired results.
- Managed complex sales cycles, navigating decision-makers to secure successful deals.
- Routinely delivered comprehensive sales proposals and engaging training presentations to stakeholders.
- Mentored junior sales executive, and market sales support coordinators, on best practices and success strategies in field.
Broker Sales Executive
BenefitMall
02.2018 - 10.2019
- Cultivated trusted business relationships with regional consultants to drive collaboration, new business sales, and new broker appointment contracts.
- Maintained comprehensive knowledge of company products, industry trends, and regulatory standards.
- Produced and delivered presentations showcasing service value, financial benefits, and compliance standards.
Key Account Manager
Continental Benefits
03.2017 - 02.2018
- Managed complex, high-risk self-funded accounts to ensure optimal performance.
- Developed and maintained strategic relationships with brokers to enhance collaboration.
- Leveraged industry expertise to identify improvement opportunities in operations and customer service.
- Facilitated education and training initiatives across sales, claims, and operational implementation.
Sr. Account Executive
Lucent Health
03.2016 - 11.2016
- Collaborated with executive leadership and regional leaders to expand Texas footprint.
- Assigned to manage key brokers with complex at-risk accounts to ensure business retention.
- Identified solutions for process improvements, documentation, and workflow enhancements to optimize client retention.
Producer & Account Executive
MHBT, Inc.
10.2012 - 05.2015
- Increased revenue from $1.3 million to $3 million by partnering with Ft. Worth producer to serve large self-funded clients.
- Accepted Account Executive role to lead service team of 3 Account Managers and 3 Benefit Analysts.
- Cultivated strong relationships with carriers and third parties through balanced negotiations and clear expectations.
Partner, Director of Employee Benefits, Producer
Tex-Cap Insurance Services, LP
07.2005 - 09.2012
- Generated $900,000 in revenue through cross-selling small to mid-market fully insured and self-funded plans.
- Established a competitive service team and platform, enabling agency to compete with larger firms.
- Designed and executed tailored communications for small group employers, enhancing workforce understanding of benefits.
- Recognized as Agency-wide Producer of the Year 2011 for exceptional performance.
- Built a profit center by collaborating with P&C producers to expand service offerings.
- Implemented strategic initiatives to foster growth of business block and agency capabilities.
- Created educational programs for employees to maximize value from benefit offerings.
- Streamlined operations to position agency favorably against mid-market competitors.
Employee Benefits Sales Executive
Sovereign Insurance Group
07.2002 - 08.2003
- Achieved over $75,000 in new sales revenues by cultivating and securing new customer relationships.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Analyzed sales data regularly to monitor progress towards goals and make necessary adjustments to strategy as needed.
- Demonstrated expert product knowledge during client interactions, addressing questions/concerns confidently and offering solutions tailored specifically for them.
- Developed key partnerships, resulting in increased lead generation and cross-selling opportunities.
Employee Benefits Specialist
CSI Employer Services
06.2000 - 12.2001
- Marketed employee benefit programs as alternatives to existing PEO master plan, enhancing offerings.
- Collaborated with VP of Sales and Underwriting manager on strategic plan adjustments, increasing PEO enrollment.
- Evaluated risks and re-priced plans, boosting market competitiveness and product diversity.
- Recognized as Salesperson of the Month twice in 2001 and awarded Employee of the Year.
Account Manager
Joe Max Green Insurance Concepts
06.1997 - 05.2000
- Trained new staff for Individual and Small Group accounts, ensuring smooth transitions.
- Managed large group accounts, including multiple school districts and a national franchise.
- Assisted Large Group Account Manager in optimizing account strategies and client relations.
- Oversaw co-op initiatives to enhance collaboration among school districts.
Office Manager
American Medical Security
03.1996 - 05.1997
- Managed daily operations for District Sales Life/Health and Property & Casualty insurance agency.
- Provided sales and product training support to district sales agents across East Texas region.
- Handled sensitive information with discretion, maintaining confidentiality of company documents and personnel records.
- Provided exceptional customer service when addressing client inquiries or concerns via phone calls or email correspondence.
- Oversaw office inventory activities by ordering and requisitions and stocking and shipment receiving.
- Provided comprehensive administrative support to senior management, enabling them to focus on strategic decision-making.
Education
High School Diploma -
Hallsville Independent School District
Hallsville, TX05-1995
Skills
- Effective communication skills
- Analytical and creative thinking
- Results orientation
- Data-driven decision making
- Curiosity and adaptability
- Cross-functional collaboration
- Territory planning
- Services optimization
- Contract negotiation
- Conflict resolution
- Active listening
- Reliability
- Adaptability and flexibility
- Strategic planning
Certification
- National Merit Scholar & Honors Graduate - 1995
- Chartered Benefit Consultant – NAABC
- Applied knowledge of benefit regulations i.e. ACA, ERISA,COBRA, HIPAA
- Certified Healthcare Reform Specialist - Healthcare Congress
Timeline
Sr. Sales Executive, Large Group / National
BCBS Of Texas
10.2019 - Current
Broker Sales Executive
BenefitMall
02.2018 - 10.2019
Key Account Manager
Continental Benefits
03.2017 - 02.2018
Sr. Account Executive
Lucent Health
03.2016 - 11.2016
Producer & Account Executive
MHBT, Inc.
10.2012 - 05.2015
Partner, Director of Employee Benefits, Producer
Tex-Cap Insurance Services, LP
07.2005 - 09.2012
Employee Benefits Sales Executive
Sovereign Insurance Group
07.2002 - 08.2003
Employee Benefits Specialist
CSI Employer Services
06.2000 - 12.2001
Account Manager
Joe Max Green Insurance Concepts
06.1997 - 05.2000
Office Manager
American Medical Security
03.1996 - 05.1997
High School Diploma -
Hallsville Independent School District
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