Loryn Johnson
San Diego,CA
Summary
Dynamic marketing professional with a proven track record at the University of San Diego, excelling in brand protection and digital marketing. Expert in driving licensing revenue and enhancing brand visibility through innovative campaigns. Known for excellent communication and multitasking abilities, consistently achieving strategic goals and fostering collaboration across teams.
Overview
25
25
years of professional experience
Work History
Licensing Director
University of San Diego
07.2017 - Current
- Explored innovative marketing channels for promoting licensed products, increasing brand visibility and consumer engagement.
- Organized regular meetings between licensors and licensees to foster collaboration and facilitate information sharing.
- Contributed to the overall success of the company by consistently meeting and exceeding licensing revenue targets.
- Assisted in the development of creative assets for licensed products, ensuring consistency with brand guidelines.
- Managed relationships with licensors and licensees, ensuring timely communication and contract compliance.
- Prepared detailed reports on licensing performance metrics, providing valuable insights to senior leadership.
- Maintained an up-to-date knowledge of industry trends and competitor activity, helping inform strategic decisionmaking.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
Director of Marketing and Development
University of San Diego
11.2000 - Current
- Organized and executed robust, creative experiential marketing events.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Mentored junior staff members in best practices for modern marketing techniques, fostering a culture of continuous learning within the organization.
- Conducted market research to inform decision-making and ensure alignment with target audiences'' needs and preferences.
- Boosted brand awareness by implementing targeted marketing campaigns and strategic partnerships.
- Launched innovative experiential marketing campaigns that drove customer engagement and generated buzz around new products or services.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Streamlined internal processes for greater efficiency within the marketing department, allowing for increased focus on strategic initiatives.
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Devised content strategy to effectively engage target audiences.
- Continually maintained and improved company's reputation and positive image in markets served.
- Optimized email campaigns to increase open and click-through rates.
- Coordinated with design and media teams to develop high-quality creative assets.
Education
Bachelor of Arts - Communications
University of San Diego
San DiegoBachelor of Arts - Anthropology
University of San Diego
San Diego, CaliforniaSkills
- Marketing coordination
- License compliance
- Brand protection
- Royalty reporting
- Multitasking Abilities
- Reliability
- Excellent communication
- Business development and planning
- Digital marketing
- Content creation
- Advertising campaigns
- Branding
- CRM management
- Social media campaigns
- Social media strategy
Timeline
Licensing Director
University of San Diego
07.2017 - Current
Director of Marketing and Development
University of San Diego
11.2000 - Current
Bachelor of Arts - Communications
University of San Diego
Bachelor of Arts - Anthropology
University of San Diego
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