Summary
Overview
Work History
Education
Skills
Accomplishments
Phone
Certification
References
Timeline
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Louis E. Ule

Louis E. Ule

New Franklin,OH

Summary

Dynamic sales leader with a proven track record at TravelCenters of America, driving $3.5 billion in sales. Expert in strategic sales and market analysis, fostering trusted partnerships. Adept at revenue forecasting and consultative sales, consistently delivering exceptional growth and exceeding targets. Recognized for innovative pricing strategies and effective team leadership.

Overview

21
21
years of professional experience
1
1
Certification

Work History

Vice President, Sales

TravelCenters of America
OH
02.2024 - Current
  • Lead a team of 9 Executive Account Managers across the US and Canada
  • Develop and own the annual sales strategy, setting revenue targets, market segment priorities, and go-to-market plans.
  • Analyze market trends, competitive landscape, and customer insights to refine pricing, positioning, and company offerings.
  • Establish and oversee forecasting methodologies, ensuring accurate pipeline reviews and quarterly business reviews.
  • Oversight and business leader of $3.5 billion in sales

Director of Sales

TravelCenters of America
OH
02.2023 - 01.2024
  • Led a team of 6 high-performing sales professionals cover the Eastern US through strategic market expansion and organizational transformation and acquisition.
  • Drove $2.5B in fuel sales, delivering $56M in gross margin, through targeted growth strategies, key account development, and efficient pricing models.
  • Held oversight and strategic position to generate $248M in truck service revenue generating $141M in margin or 49%.
  • Drove $96M in DEF sales that generated $52M in gross margin.

Board of Education

Norton City School
Norton, OH
01.2016 - 01.2024
  • Held an elected Board seat that helped maintain fiscal spending with a budget of $23M.
  • I have held chair positions on the Finance, Operations, and Policy Committees.
  • Elected and served as both President and Vice President.
  • We managed and built a brand-new high school, field house, and athletic complex during my tenure.
  • Board leadership position during the campaign and passing of bond issues to build and operating levy that passed by the taxpayers.

Account Manager

TravelCenters of America
OH
04.2015 - 02.2023
  • Manage a portfolio of fuel and truck service business that nets over $65 million dollars annually.
  • Consistently achieved growth in new business every year in fuel and truck service.
  • Manage growth currently in PA, NJ, DE, KY, TN and MD. April 2015 through October of 2017 I handled MI and WI.
  • Year over year leader in fuel CPG margin since 2017.
  • Created CRM strategies currently rolled out to the entire sales staff using SalesForce.
  • Leader of guest eShop forum that was held 2017-2019.

VP of Business Development

Donlen
Northbrook, IL
04.2013 - 06.2015
  • Company Overview: Northbrook, IL
  • Guided a team of sales professionals to exceed fixed term lease quota by signing $4.5 million in growth business.
  • Guided a team to achieve yearly quota in 2013 and 2014.
  • Managed growth opportunity in corporate fleet management in Central and Northeast United States.
  • Vice President for lease, maintenance management, accident management, fuel, and telematics.
  • Northbrook, IL

Lease Sales Representative

Penske
Akron, Ohio
04.2007 - 04.2013
  • Company Overview: Akron, Ohio
  • Met and exceeded yearly quota averaging $1.8 million annual revenue for new, add, and renewal business.
  • Identify, negotiate and manage strategic relationships with director and C-suite level executives within companies to assist in finding alternative solutions to create budgets and ways to meet government regulations related to transportation.
  • Managed, developed, and maintained an extensive territory based on relationship selling.
  • Manage a book of business that produces $5.5+ million in annual revenue.
  • Akron, Ohio

District Rental Manager

Penske
Grand Rapids, Michigan
01.2006 - 04.2007
  • Company Overview: Grand Rapids, Michigan
  • Head of development for all associates in rental. My focus was to create a strong district team and give each associate the opportunity to advance within the organization.
  • Successfully managed 12 rental locations responsible for producing $6 million (annually) of the district’s plan of $15 million.
  • Responsible for creating business plan forecasting and creating year over year growth strategy.
  • Effectively managed a sales force responsible for earning new business and securing current business.
  • Grand Rapids, Michigan

Rental Sales Representative

Penske
Toledo, Ohio
06.2004 - 01.2006
  • Company Overview: Toledo, Ohio
  • Consistently achieved annual quota for both new accounts and revenue.
  • Managed book of business responsible for $1 million in annual revenue.
  • Two-year member of Rental Sales Winner Circle for exceeding corporate growth revenue.
  • Assisted customers to reduce cost and create short term strategies to meet customer expectations.
  • Toledo, Ohio

Management Trainee

Penske
Cleveland, Ohio
05.2004 - 06.2004
  • Company Overview: Cleveland, Ohio
  • Responsible for day-to-day operations.
  • Telephone sales and customer support to incoming clients for both personal and business needs.
  • Helped create market strategy to meet annual revenue goals set by Penske Corp.
  • Ranked 3 out of 600 for my position based on revenue, telephone sales, and closing percentage.
  • Cleveland, Ohio

Education

Bachelor of Arts - Political Science, Business Management

Hiram College
Hiram, Ohio

Skills

  • Business networking
  • Trusted partnerships
  • Consultative sales
  • Account implementation
  • Strategic sales
  • Community relations knowledge
  • Personal branding
  • Executive account management
  • New business development
  • Business growth strategies
  • Industry exposure
  • Service and product sales expertise
  • Lead generation
  • Market analysis and revenue forecasting
  • Presentation design and delivery
  • Negotiation skills
  • Prospecting and CRM mastery
  • Salesforce proficiency
  • Microsoft Office suite
  • Pricing strategy
  • Revenue forecasting

Accomplishments

  • Played 4 years of baseball for Division III NCAA Hiram College
  • Member of Penske Winners Circle for exceeding annual sales quota
  • Vince Spera Excellence in Customer Satisfaction 2008
  • 2013 Top Achievement Award winner for Donlen in Regional Fixed Term Lease Product line
  • 2014 Top Achievement Award winner for Donlen in Regional New Business Orders
  • Member of Donlen Presidents Club
  • 2018 Best Overall Margin winner for TravelCenters of America
  • TA Presidents Club 2023

Phone

Direct, 330-703-3808

Certification

  • Six Sigma Green Belt
  • Six Sigma Black Belt

References

References available upon request.

Timeline

Vice President, Sales

TravelCenters of America
02.2024 - Current

Director of Sales

TravelCenters of America
02.2023 - 01.2024

Board of Education

Norton City School
01.2016 - 01.2024

Account Manager

TravelCenters of America
04.2015 - 02.2023

VP of Business Development

Donlen
04.2013 - 06.2015

Lease Sales Representative

Penske
04.2007 - 04.2013

District Rental Manager

Penske
01.2006 - 04.2007

Rental Sales Representative

Penske
06.2004 - 01.2006

Management Trainee

Penske
05.2004 - 06.2004

Bachelor of Arts - Political Science, Business Management

Hiram College

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Louis E. Ule