Louis Franco

Company Overview: Entertainment content creation

• Entertainment-Event Planning/Promoting
• Artist Management-Branding, Tour Management, Media/Band Relations, Merchandising, Content Creation
• Artist Booking Agent/ Negotiation-contract
• Marketing/Advertising
• Photography/ Videography-Production
• Concert Promoter
• Graphic Design

Achievements;

• High in the Desert cannabis, music, and food festival- Tucson, AZ
• Private cannabis events- Tucson, AZ/ Seattle, WA
• Independent Concert/Nightclub promotion-Big Island, HI/Oahu, HI/ Lahaina,HI/Hilo, HI/Seattle, WA/Renton, WA/Tucson, AZ/ Phoenix, AZ
• Artist Management- The Steppas, Positive Motion, OneRhythm, T-Pak, DeMarcus Styles, Julia, Desert Fish, Anjanee
• Kept all event areas and equipment functional and well-organized to promote perfect event performance.
• Developed and nurtured lasting customer/partner/staff relationships by projecting professional brand image and responding quickly to logistical and entertainment quickly.
• Assessed income and expenses and adapted plans to improve profit levels.
• Fostered strong professional network and partnership building skills to connect with quality leads.
• Developed business plan, processes and procedures to provide superior brand satisfaction to customers.
• Obtained necessary permits and licenses to operate business and events legally.
• Reduced budgetary expenditures by effectively negotiating contracts
• Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
• Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
• Implemented business strategies, increasing revenue, and effectively targeting new markets.

• Recruited from Washington State to open a new dispensary.
• Managed budget implementations, employee reviews, training, schedules.
• Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
• Managed purchasing, sales, marketing and customer account operations efficiently.
• Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
• Interacted well with customers to build connections and nurture relationships.
• Scheduled employees for shifts, taking into account customer traffic and employee strengths.
• Provided thoughtful guidance to personnel in navigating and resolving snags in productivity.
• Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
• Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
• Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.

• Company Overview: Ponder is your neighborhood recreational and medical cannabis shop located conveniently in Seattle's Central District.
• Retail Consult-rebuilt store image, customer experience, online footprint, staffing roles/positions, purchasing, inventory control, Profit/Loss budget.
• General Manager;
• Used POS system to process sales, returns, online orders, and gift card activations.
• Greeted customers, helped locate merchandise, and suggested suitable options.
• Stocked merchandise, clearly labeling items, and arranging according to size or color.
• Replenished sales floor merchandise and organized shelves, racks, and bins for optimal appearance.
• Maintained tidy and organized store environment to comply with cleanliness standards.
• Actively engaged customers to provide general assistance and information on store merchandise.
• Built customer loyalty and retention by delivering excellent shopping experiences.
• Developed strong rapport with customers and created positive impression of business.
• Managed efficient cash register operations.
• Managed budget implementations, employee reviews, training, and schedules.
• Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
• Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.

• Store Management Positions/Locations; Store Manager North Renton, WA/ Store Manager Auburn, WA/ Store Manager Kirkland, WA/ Assistant Store Manager Renton, WA
• Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
• Provided thoughtful guidance to personnel in navigating and resolving snags in productivity.
• Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
• Developed and implemented strategies to increase sales and profitability.
• Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
• Trained and guided team members to maintain high productivity and performance metrics.
• Monitored daily cash discrepancies, inventory shrinkage and drive-off.
• Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
• Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
• Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
• Implemented operational strategies and effectively built customer and employee loyalty.
• Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
• Reduced operational risks while organizing data to forecast performance trends.

• Positions: Logistics Executive Team Lead/Team Lead, Hardlines Senior Team Lead/Team Lead, Softlines Team Lead. Managed several remodels and store upgrades.
• Collaborated with project managers to discuss procurement, logistics and service requirements for optimized purchasing power.
• Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
• Supervised/Managed areas of logistics functions and operations.
• Prepared and presented reports to management on logistics performance.
• Generated reports to propose and implement strategic adjustments towards increasing participation and accuracy of procedures.
• Developed and nurtured lasting relationships with staff/peers through dedicated assistance, issue resolution and active listening.
• Evaluated data on stock levels, customer sales and other factors, assessed trends and reported on findings to help senior management make effective operational decisions.
• Maintained clean, adequately stocked, and organized store by streamlining daily operations and introducing new procedures.
• Maintained excellent working relationships with customers by efficiently responding to inquiries and complaints.
• Managed loading, unloading, movement, and sorting of deliveries on schedule.
• Built and established relationships with vendors.
• Effectively allocated tasks during high-traffic times to keep operations running smoothly and employees focused.

• Positions; Store Manager Waikola, HI/ Store Manager Hilo, HI
• Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
• Completed point of sale opening and closing procedures.
• Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
• Upheld and communicated store programs and standards to employees for optimal quality of service, safety, and cleanliness.
• Implemented innovative programs to increase employee loyalty and reduce turnover.
• Assisted with hiring, training and mentoring new staff members.
• Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
• Supervised creation of exciting merchandise displays to catch attention of store customers.
• Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
• Implemented business strategies, increasing revenue, and effectively targeting new markets.
• Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
• Trained and guided team members to maintain high productivity and performance metrics.
• Reconciled daily sales transactions to balance and log day-to-day revenue.
• Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.

• Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
• Kept inventories accurate with daily cycle counts and regular audits to identify and resolve variances.
• Achieved consistent budget targets with optimal expense controls and elimination of unnecessary waste.
• Provided excellent customer service, promoting membership loyalty and increasing customer satisfaction rates.
• Approved regular payroll submissions for employees.
• Reconciled daily sales transactions to balance and log day-to-day revenue.
• Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
• Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.
• Rotated merchandise and displays to feature new products and promotions.
• Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
• Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
• Reported issues to higher management with great detail.
• Reduced operational risks while organizing data to forecast performance trends.