Louis Lohsl
Duncansville,PA
Summary
Results-driven Director and Senior Management Business Developer with over 36 years of experience in solution sales and business strategy. Proven ability to identify client needs and implement effective sales methodologies, leading to significant revenue growth. Expertise in building strong client relationships and fostering team collaboration to achieve organizational goals. Skilled in negotiations and presentations, leveraging analytical insights to deliver tailored solutions that drive success.
Overview
37
37
years of professional experience
1
1
Certification
Work History
Category Manager for cigarettes and tobacco
McAneny Brothers, Inc.
06.2018 - Current
- Oversaw and coordinated profitable categories, including Cigarettes, Tobacco, Health, and Beauty Care.
- Facilitated transition from premium cigarettes to sub-generic alternatives.
- Negotiated contracts with new vendors to enhance product offerings.
- Orchestrated sales strategies to stabilize performance in declining cigarette market.
- Increased tobacco category revenue by incorporating modern oral products.
- Developed and monitored plan-o-grams for sales team to optimize store merchandising.
Director of Category Management
Coen Oil
06.2014 - 06.2018
- Executed needs assessment for center store categories across 24 convenience stores, including cigarettes and snacks.
- Negotiated vendor contracts with Coca Cola, Pepsi, Altria, and Frito Lay to implement diverse product offerings.
- Reduced operational costs by $1,000,000 through new agreements with wholesale suppliers and food service providers.
- Achieved gross margin improvement of 11% over four-year period.
- Managed a team of three, including associate category manager, data assistant and food service manager.
- Led project management for new PDI software system implementation.
- Facilitated change management initiatives with department heads and store managers.
- Trained store managers on PDI system usage to optimize daily procedures.
Director of Category Management
Team Sledd
01.2009 - 06.2014
- Executed needs for center store categories | Cigarettes, Candy, Snacks, Tobacco, Health and Beauty Care, Automotive, Alternative Snacks, Packaged Beverage, Frozen Foods, Dairy, Packaged Sweet Snacks of the 24 convenience stores the company operated.
- Grew gross margin by 4%.
- Implemented different products and by negotiating different vendor contracts | Including contracts with Coca Cola, Pepsi, Altria, RJ Reynolds, Frito Lay, milk company and wholesale supplier.
- Reduced the overall costs of doing business by $1,000,000 via new contracts with wholesale suppliers and food service suppliers.
- Achieved gross margin improvement of 11% for the 4 years.
- Assisted in changing management monies with vendors and accounting team.
- Learned a new software program, PDI which is a back-office system for convenience stores.
- Managed a team of 3 people, associate category manager, food service managers, and a data assistant.
- Served as the project manager for the new PDI system.
- Assisted in changing management with a team of department heads and store managers.
- Trained store managers on how to use the PDI system to close daily procedures and paperwork.
Director of Retail Support
Liberty USA
01.2003 - 01.2009
- Created and managed manufacturer programs and new items.
- Concentrated on programs and inside revenue streams that increased 25% over a 5-year period. Managed data analysis with customers to effectively establish margin potentials, turns, ROI, and product mix.
- Created and maintained custom plan-o-grams that drove strong customer sales increases. Managed in-house databases for internal and customer analytics.
- Developed marketing strategies for customers.
- Created electronic materials for a mobile application used by sales representatives that increased productivity.
- Created and developed a business review that was adopted by Info Metrics and is still in use as an industry tool.
- Managed a team of 5.
- Assisted in creation of the convenience learning center that was built with the reconstruction adventure.
- Used to test concepts with customers and to lure new customers into buying.
Data System Analyst
Fleming / Core-Mark International
01.1989 - 01.2003
- Developed and implemented proprietary software.
- Managed and developed in-house database functions and reporting.
- Orchestrated merchandising plan-o-grams.
- Instituted and managed data mining and analysis.
- Managed programming of sales tool and updates on a weekly or as needed basis.
- Variety of roles. Route driver | HBC Sales Representative | Grocery Sales Representative | Marketing Manager
Education
Bachelor of Business Administration - undefined
Pennsylvania State University
Skills
- Software development and analytics
- Database systems
- Tableau data visualization
- SQL database querying
- Plan-o-grams design
- Cloud file sharing services
- MS Office applications
- Financial software knowledge
- Human resources information systems
- Social media engagement strategies
- Communication platforms
Certification
- Certified | Category Management Strategic Advisor | Category Management Association.
- Certified | Convenience Category Manager - National Association of Convenience.
- Speaker | Convenience Distribution Association 2012, 2013, 2014
- Speaker | National Association of Convenience stores 2015 | Category Management Association 2017. NACS, CDA, CMA functions.
- Speaker | Presentations to vendors and associates | categories: management, team training | 500+ Groups
- Articles | Printed the CDA magazine | provided upon request.
Accomplishments
- Convenience store company of 24 stores and built the category management platform and increased sales and margins by 12%.
EXPERTISE
- Category Management
- Consultive | Solution Selling
- Purchasing
- Account Management
- Customer Service
- Technology Expertise | Problem Solving | Data Analysis
- Business Growth & Development
- Prospecting
- Negotiation
- Program | Process Management
- Partner | Channel Sales
- Mentoring & Coaching
- Analysis
- Project Management
- Team Player
- Collaboration
- Territory Expansion
- Maximizing Profitability
Timeline
Category Manager for cigarettes and tobacco
McAneny Brothers, Inc.
06.2018 - Current
Director of Category Management
Coen Oil
06.2014 - 06.2018
Director of Category Management
Team Sledd
01.2009 - 06.2014
Director of Retail Support
Liberty USA
01.2003 - 01.2009
Data System Analyst
Fleming / Core-Mark International
01.1989 - 01.2003
Bachelor of Business Administration - undefined
Pennsylvania State University
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