Louisa FERBER
Breckenridge,CO
Summary
Experienced sales professional with a successful history of driving sales and building client relationships. Proficient in identifying customer needs, providing tailored solutions, and closing deals effectively. Skilled in communication, negotiation, and problem-solving. Strong team player with a proactive approach and a dedication to achieving targets.
Beyond building strong professional relationships, I have experience structuring and negotiating deals, and closing sales including international experience. Adept at pioneering new territories and at securing new business relationships. Significant experience in restaurant business, food and beverage industry, hospitality management.
Overview
19
19
years of professional experience
Work History
Hotel Manager
Frisco Lodge - Bed And Breakfast In Frisco
Breckenridge , CO
2023.11 - 2024.08
- Performed daily opening and closing duties including restocking supplies as needed.
- Managed inventory of products available for sale in the tasting room.
- Provided product knowledge to guests, helping them select olive oils, balsamic vinegars and teas for purchase.
- Handled customer inquiries regarding orders, shipments, returns.
- Maintained a clean and organized environment throughout the tasting room.
- Greeted and welcomed customers to the tasting room.
- Monitored customer feedback to ensure satisfaction levels were met or exceeded.
- Developed relationships with customers to encourage repeat visits and sales.
- Processed payments using POS system accurately and efficiently.
- Consistently maintained high levels of cleanliness, organization, storage and sanitation of food and beverage products to ensure quality.
- Oversaw daily housekeeping operations to ensure cleanliness of guest rooms and public areas.
- Maintained high standards of quality control, hygiene, health and safety.
- Ensured that guests received prompt, courteous attention throughout their stay.
- Implemented marketing campaigns to promote the hotel's services and facilities among potential customers via print media or social media platforms.
- Coordinated weekly staff schedule to accommodate ongoing and seasonal needs of hotel.
- Oversaw reservations received from direct calls and provided room availability information.
- Conducted daily meetings with front desk and housekeeping personnel to discuss arrivals, special requests and operational challenges.
- Handled guest complaints and issues, ensuring swift resolutions to maintain satisfaction.
Sales and Marketing Manager
Woodchips Construction
Pine Bush , NY
2017.10 - 2022.12
- Establishing business relationships with local architects, commercial brokers, and development companies to obtain projects to build
- Coordinating the duties and areas to be covered within the team based on the size and budget of the project
- Initiating various ad campaigns across various newspapers, online portals, and social media
- Hiring freelance filmmakers for creating advertisements for the client products to be aired on television and displayed on social media websites
- Proven track record of successfully managing roadway projects from start to finish
- The ability to coordinate trades and work collaboratively with architects, engineers, and local officials to ensure proper time management and cost control for a project
- Strategically planned and designed a marketing campaign, that resulted in increased bidding opportunities, signing design/build contracts, and sales by 75%.
Business Development Manager - New York City, Northern, and Central New Jersey
Stonewolf Contracting
Staten Island , NY
2016.01 - 2017.09
- Oversee sales and coordinate all sales efforts throughout New York City and northern New Jersey regions
- Implemented business development and sales activities to maximize sales, and profitability
- Determining customers' requirements and working with engineering and marketing to develop new market-driven products
- Established track record of exceeding sales goals and maintaining high levels of customer satisfaction
- Established business-critical relationships with key stakeholders and customers in NY and NJ areas.
Sales and Public Relations Manager - Northern Germany
Polesski Immobilien Builders
Osnabruck , Germany
2005.09 - 2009.08
- Conducted sales of new homes in a modern home/sales center environment
- Consistently exceeded quarterly goals for new sales and customer satisfaction
- Created marketing tools, such as flyers, brochures, and managed content of the new website, organized public relations efforts and outreach to German and Russian markets
- Created successful marketing strategies, resulting in sales at 90% of capacity for the first full construction season.
- Conducted market research to identify target audiences and develop effective messaging strategies accordingly.
- Monitored media sources for any relevant industry developments or stories related to the company.
- Organized press conferences, media events, interviews, photo shoots and other PR activities.
- Enhanced exposure opportunities and controlled large, strategic messaging programs.
Education
Master's degree - Public Relations
St. Petersburg State University
St. Petersburg, Russia01.2005
LEED Certification -
U.S. Green Building Council
New York City, NYConstruction Project Management Certification -
Pace University
New York City, NYSkills
- Excellent logistics and problem-solving skills
- Excellent planning, goal setting and collaborative skills
- Staff training and motivation
- Stock management
- Opening and closing procedures
- Upselling strategies
- Territory Management
- Customer Retention
- Business Development
- Relationship selling
- Full-cycle sales process
- Organizational Skills
- Excellent Communication
- Sales closing
Languages
English
Full Professional
Russian
Native/ Bilingual
Spanish
Elementary
References
- Jorge Ayala, AAK USA Inc. / Sr. Director Sourcing, 732-221-6047, Jorge.ayala@aak.com
- Robert Wilson, General Manager at NFI (beer/beverage distribution), 845-590-2141.
Hobbies and Interests
- Yoga
- Hiking
- Learning psychology, personal growth and enrichment
- Piano playing, singing
Timeline
Hotel Manager
Frisco Lodge - Bed And Breakfast In Frisco
2023.11 - 2024.08
Sales and Marketing Manager
Woodchips Construction
2017.10 - 2022.12
Business Development Manager - New York City, Northern, and Central New Jersey
Stonewolf Contracting
2016.01 - 2017.09
Sales and Public Relations Manager - Northern Germany
Polesski Immobilien Builders
2005.09 - 2009.08
Master's degree - Public Relations
St. Petersburg State University
LEED Certification -
U.S. Green Building Council
Construction Project Management Certification -
Pace University
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