Louise Sturcken
Summary
Results-oriented professional with 17 years of experience in managing retail and e-commerce operations, on-set styling, and photo production. Proven track record in nurturing startups and cultivating collaborative environments to drive growth through innovative systems. Passionate about inspiring teams and delivering effective solutions that elevate brand presence and customer engagement. Core competencies include project management, creative direction, and strategic planning.
Overview
17
17
years of professional experience
Work History
Store Manager
Rag & Bone
Charleston, SC
06.2024 - 11.2024
- Led the opening of a new store with a team of three.
- Doubled sales in the first 3 months and projected annual sales between $1.5 million and $3 million.
- Trained all staff to consistently exceed monthly sales targets by 30%
Manager
Minnow
Charleston , SC
10.2023 - 06.2024
- Collaborated closely with owner Morgan Smith and VP of Merchandising Lindsey Peterson to achieve a 300% increase in sales within 6 months.
- Developed and implemented an Omni-Channel CRM management points system
- Enhanced workflow efficiency by 75% through optimized space and time management systems.
Hybrid Sales
Rachel Comey
NYC
10.2020 - 05.2021
- Assistant to Manager increased sales from 2k a day to 13k a day
- Processed 10k of web orders daily while assisting in house clients
- Built long term relationships with return clients who trust me
In-house Stylist / Brand Director
Macys
NYC
06.2017 - 01.2020
- Created and maintained a systematically effective workflow for 10 sets
- Revitalized the fashion closet monthly by managing a 3k buy budget
- Produced all Special Projects, maintained and managed 20 brand guides for 10 art directors, 10 photographers, 2 videographers and 10 freelance stylists
- On-set weekly completing a daily PDP shot count of 120 or 17 videos
Store Director
Illesteva
NYC
10.2014 - 07.2015
- Consulted with owner to better utilize a 500 square ft retail space creating an atmosphere to keep brand on point with merchandising, staffing, music, and continuous open communication
- Suggested and hired a Portuguese speaking staff member increasing sales from 6k - 16k a day
Store Director
Creatures of Comfort
NYC
01.2011 - 01.2013
- Managed boutique and E-commerce (moved E-commerce from LA)
- Guided 13 employees responsible for all staffing and hiring; annual sales of 3 million
Store/Brand Director
Assembly
NYC
01.2008 - 01.2011
- I started when the company was 6 months old and fulfilled many positions
- Facilitated the growth of the company by assisting in buying, product sampling, and relocation
- Attended fashion shows, buying appointments, managed budget, and bi-weekly reporting
Education
Arts Management - Arts Management, Spanish
College of Charleston
Charleston, SCSkills
- Fluency with Microsoft Office
- Mac and PC interfaces
- Posim point of sales system
- QuickBooks
- Network Solutions
- Magento E-Commerce systems
- Shopify
- Square
- TikTok
Accomplishments
- • Personal Shopper: for Bernard Lumpkin, Ruba Katrib, Rachel Rose, and Michelle Tooney
- • On Set/Commercial: Lyft, Adidas, Suzie Kondi, Macys, Eileen Fisher, and Estee Lauder
- • Press/Covers: Rolling Stone x David Letterman and Icon x Brian Ferry
Timeline
Store Manager
Rag & Bone
06.2024 - 11.2024
Manager
Minnow
10.2023 - 06.2024
Hybrid Sales
Rachel Comey
10.2020 - 05.2021
In-house Stylist / Brand Director
Macys
06.2017 - 01.2020
Store Director
Illesteva
10.2014 - 07.2015
Store Director
Creatures of Comfort
01.2011 - 01.2013
Store/Brand Director
Assembly
01.2008 - 01.2011
Arts Management - Arts Management, Spanish
College of Charleston
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