Hi, I’m
Louise Whitfield
Digital Marketing
Romulus ,MI
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
3
years of professional experience
3
years of post-secondary education
Work History
Keller Williams Novi, MI
Digital Marketing Specialist
2021.09 - Current (4 education.years_Label & 11 education.months_Label)
Job overview
- Evaluated new technologies and platforms as potential additions to the overall digital marketing mix based on industry trends and competitive analysis.
- Streamlined internal processes to increase efficiency in content creation, approval, scheduling, and distribution across multiple channels.
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Cultivated a strong online community by engaging with followers, responding to comments and messages, and proactively addressing customer concerns.
- Conducted thorough market research to identify target audience segments and tailor messaging accordingly for maximum impact.
- Utilized project management tools to ensure seamless execution of complex multi-channel campaigns within tight deadlines.
- Managed relationships with external vendors, ensuring timely delivery of high-quality assets for various digital marketing initiatives.
- Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
- Improved conversion rates by designing and executing A/B tests for landing pages and ad campaigns.
- Optimized email marketing campaigns to maximize open rates, click-through rates, and conversions.
- Created compelling visual assets for use in social media posts, email newsletters, blog articles, and other digital communications materials.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
Education
University of Michigan - DearbornDearborn, MI
Digital Marketing
2021.09 - Current (4 education.years_Label & 11 education.months_Label)
Skills
Market Research and Analysis
Social Media Marketing
HTML Programming
Relationship Building
Search Engine Optimization (SEO)
Customer Service
Keyword Research
Data Analytics
Campaign Development
Digital Marketing Management
Google Business Suite
Email marketing campaigns
Entrepreneurial Work Ethic
Project Management
MailChimp
WordPress Management
CRM Management
Creative Thinking
Microsoft Office
Timeline
Digital Marketing Specialist
Keller Williams
2021.09 - Current (4 education.years_Label & 11 education.months_Label)
University of Michigan - Dearborn
Digital Marketing
2021.09 - Current (4 education.years_Label & 11 education.months_Label)